17.01.2014 Views

Bar-Coded Boarding Passes (BCBP) Implementation guide - IATA

Bar-Coded Boarding Passes (BCBP) Implementation guide - IATA

Bar-Coded Boarding Passes (BCBP) Implementation guide - IATA

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

StB <strong>Bar</strong> <strong>Coded</strong> <strong>Boarding</strong> Pass <strong>Implementation</strong> Guide<br />

Figure 28 - ATB layout as specified in Resolution 722c<br />

Leveraging on ATB back slip advertisements, <strong>BCBP</strong> offers a new branding opportunity for<br />

carriers. As the layout is free format and the <strong>BCBP</strong> printed at home and carried for 24 hours, it is<br />

a good opportunity to display practical information as well as advertisements. Figure 27 shows<br />

an example of how the back of the ATB may be used today to display advertising or services.<br />

Figure 29 - Back of an ATB card with magnetic stripe courtesy of JAL<br />

The layout of the boarding pass is not defined in the standard. The sections below provide<br />

recommendations to facilitate the implementation and interoperability of <strong>BCBP</strong>.<br />

46/128 27-May-2009

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!