THE INTEGRATION OF GRAPHIC DESIGN AND BRANDING: THE ...

2009
International Conference
DAY 2 :: 2nd October 2009 :: 11th Session :: Abstracts
1/2
The Integration Of Graphic Design And Branding:
The Corporate Visual Identity As A Differentiation Tool
Graphic Design, Visual Corporate Identity, Branding
Marco Aurélio Petrelli
Universidade Federal de Santa Catarina
LOGO
Luiz Salomão Ribas Gomez
Universidade Federal de Santa Catarina
LOGO, UNIDCOM/IADE
This study aims to understand the integration reusing graphic design in the management of
its corporate identities, based on the visualization of actions related to the management of the
brand, the corporate branding and finally, by brand elements. The methodology used for its
development is descriptive, determining the process and logical interpretation, addressing 3
specific points: Branding, the Corporate Visual Identity and Brand Elements. The results presents
a picture that provides improvements, once found the understanding of the relevance of this
issue by the industry participants.
Jan Raphael Reuter Braun
Faculdade SATC
The Portuguese Rissole: A Recipe for Inclusion
Inclusive Design, People With Special Needs, Eating, Popular Gastronomy, Rissole
Paula Trigueiros
Escola Universitária das Artes
de Coimbra (EUAC)
UNIDCOM/IADE
paula.trigueiros@gmail.com
Alison Burrows
University of Loughborough
alison.burrows@gmail.com
Rua G Lote 86/87, São Silvestre,
People the world over see food as more than a need, it is a pleasure to be enjoyed. Furthermore,
good nutrition is essential to everyone and remains important throughout life. As people age
they suffer physical, mental and health related decline, which means their abilities change. Even
though people are living longer and healthier lives, many of them will eventually be affected
by one or more physical and/or mental impairments. Researchers have been concerned with
the needs of an ageing population and how products and services can respond to those needs,
but they have paid little attention to food as one such product (except from the nutritional aspect).
Designers, on the other hand, have seen the potential for design in food, though without
exploring the need for its inclusiveness. This paper looks at factors associated with ageing and
describes how the characteristics of the Portuguese rissole (known as “rissól”) make it a food
item that can be easily consumed by people with sight impairments, poor dexterity and special
dietary requirements such as older adults. The idea that traditional and popular gastronomy
may provide simple and affordable solutions to complex problems is discussed, paving the way
for interdisciplinary collaborations between people involved in the field of Inclusive Design and
professionals from the food and catering sectors.
:: IADE Creative University :: IADE Chiado Center :: Rua do Alecrim, nº 70 :: 1200-018 :: Lisbon, Portugal :: Tel: (+351) 21 393 9600 www.iade.pt/40iade40/

2009
International Conference
DAY 2 :: 2nd October 2009 :: 11th Session :: Abstracts
2/2
Avieira culture
Cultura Avieira, Barco, Arquitectura, Sustentabilidade, Património Nacional
Carlos Barbosa
IADE, UNIDCOM, NDS,
Lisbon - Portugal
João Palla Martins
UNIDCOM/IADE
The condition and geographical universe of these fishermen populations are unique in Europe
and unrecognized since is unknown to major public. Although this culture’s still alive with its
own traditions and beliefs there is an imminent risk of losing identity due to various factors. The
aim of this presentation is to focus the importance of this specific culture as a potential work in
different disciplines.
The present communication is part of an overall project to promote Avieira Culture as a
national heritage. Understanding this very specific culture will lead us to the mid-19th century,
when seasonal migratory movements occurred from the land of Gândara, on the coast Centre
towards the south. The extensive growing areas of the Tagus River attracted and absorbed the
work force coming from other parts of the country - with more seasonal characteristics which
initially developed as a primary fishing activity, being born of a genuine cultural identity in this
community generated. The imprint of this culture identity is registered, not only in its intangible
but also in its material heritage.
The scope of our work is focused on the material legacy, recognizing the evidence of its
intrinsic value, but also revealing the particular characteristics of a sustainable development
process, which may consider preserving the environment, ecological systems and biodiversity,
opportunity to disseminate and implement socio cultural aspects and the creation of economic
factors that contribute to the well being of communities. We’ll address the
:: IADE Creative University :: IADE Chiado Center :: Rua do Alecrim, nº 70 :: 1200-018 :: Lisbon, Portugal :: Tel: (+351) 21 393 9600 www.iade.pt/40iade40/