Social Media - IAAPA
Social Media - IAAPA
Social Media - IAAPA
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Blogging and Facebook<br />
and Twitter, Oh My!<br />
AND Apps TOO!
INTERNATIONAL ASSOCIATION OF<br />
AMUSEMENT PARKS AND ATTRACTIONS<br />
WEBINAR DISCLAIMER<br />
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DISCLAIMS ALL WARRANTIES REGARDING THE CONTENTS OF THESE MATERIALS, INCLUDING<br />
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FITNESS FOR A PARTICULAR PURPOSE. <strong>IAAPA</strong> hereby disclaims all liability for any claims, losses, or<br />
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or endorse the products or services of any firm, organization, or person. The information contained in<br />
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Blogging and Facebook<br />
and Twitter, Oh My! And Apps Too!<br />
Featuring<br />
Jeffrey Siebert, Director of Corporate Communications and<br />
Sales, Schlitterbahn Waterparks<br />
and<br />
Paula Werne, Director of Public Relations, Holiday World &<br />
Splashin’ Safari
<strong>Social</strong> <strong>Media</strong><br />
Jeffrey Siebert<br />
Director of Corporate Communications<br />
and Sales
SchlitterTweet<br />
<strong>Social</strong> <strong>Media</strong>
<strong>Social</strong> <strong>Media</strong><br />
Why do we do it?<br />
•Sells Tickets<br />
•Another way to connect with our most<br />
passionate guests<br />
•Sells Tickets<br />
•Soft-sell way to pitch media stories and ideas<br />
•Used to keep your own team informed of what’s<br />
going on in our fast-moving environment<br />
•SELLS TICKETS!
<strong>Social</strong> <strong>Media</strong><br />
Blogging<br />
•We use blogger.com<br />
•It’s Free to use<br />
•Quick to set-up<br />
•Can be time consuming to keep relevant
Blogging
Blogging
Blogging
<strong>Social</strong> <strong>Media</strong><br />
Facebook<br />
•It’s Free to use<br />
•Quick to set up<br />
•Can be time consuming to keep relevant
<strong>Social</strong> <strong>Media</strong><br />
Twitter<br />
•It’s Free to use<br />
•Quick to set-up<br />
•Connects well with other <strong>Social</strong> <strong>Media</strong> vehicles<br />
including Blogs, Facebook and Apps<br />
•Can be time consuming to keep relevant
<strong>Social</strong> <strong>Media</strong><br />
Application (App)<br />
•A downloadable “program” that goes onto a<br />
“smart” mobile device – iPhone, Android, etc.<br />
•Relatively inexpensive<br />
•Third-party company can make it turnkey and<br />
offer long-term support and hosting<br />
•In our case we killed two birds with one stone –<br />
mobile site and an iPhone App
App<br />
•Clean looking<br />
•Easy-to-use<br />
•Easy to update as often as you<br />
would like<br />
•Takes several months to create<br />
and launch
App<br />
•Guests become familiar with your<br />
facility prior to visiting<br />
•Plan what they would like to do<br />
•Safety information<br />
•SELL TICKETS!
App<br />
•Guests can create a personalized<br />
“must-see” show list<br />
•Can increase length of stay
App<br />
•Interactive map shows current<br />
location and moves with you<br />
•“Near Me” function allows you to<br />
see attractions, restrooms, food<br />
locations, lockers, ATMs, shops, etc
App<br />
•Family and Friend Finder allows<br />
guests to keep track of their family<br />
or friends thoughout the park<br />
•Can view Schlittertweets and<br />
connect with their own Facebook<br />
and Twitter accounts for mobile<br />
updates<br />
•Offers additional planning<br />
information including weather and<br />
FAQs<br />
•SELL TICKETS!
So…what do we<br />
talk about?
<strong>Social</strong> <strong>Media</strong><br />
is just that:<br />
<strong>Social</strong>!
Join the Party<br />
Engage in Conversations
Let’s s start with Blogging<br />
Tell stories, but don’t t sell<br />
Be strategic
Pull back the curtain<br />
Teach, Share, Laugh<br />
…Listen, too
Twitter is a microblog<br />
140 characters<br />
Good for one-liners
Ask Questions<br />
Tease Announcements<br />
Tell Stories
Tie Your <strong>Social</strong> <strong>Media</strong><br />
Together: Twitter & FB<br />
Point to Blog, Articles
Are you on Twitter?<br />
Not yet?<br />
What RU w8ing 4?!
TIP: At the very least,<br />
secure your name at<br />
http://Twitter.com<br />
(or someone else will)
Be transparent<br />
Journalists are watching,<br />
researching and reporting
Keep the fun tone<br />
...just don’t t forget<br />
The <strong>Media</strong> is Reading, too
When you start teasing<br />
an announcement, the<br />
media will want more, too
Feed the speculation<br />
But don’t t tease to the<br />
point of disappointment
…and don’t t hesitate to<br />
throw ’em<br />
off track!
Build the buzz<br />
with re-tweets and<br />
well-written written replies
Invite Twitterers<br />
to your event:<br />
A “Tweet Up”
Squat on a hashtag<br />
We use #HW
Link to articles<br />
Use “bit.ly” to shorten URLs<br />
Keep the conversation alive
“Selective Twitter Status”<br />
“#fb” for tweets to post on<br />
your Facebook Fan page
Keep the story going<br />
And never forget:<br />
It’s s a Party!
Questions?<br />
Paula Werne, Holiday World<br />
fun@holidayworld.com<br />
Twitter.com/HolidayWorld<br />
Facebook.com/HolidayWorld<br />
Jeffrey Siebert, Schlitterbahn Waterparks<br />
jsiebert@schlitterbahn.com<br />
Twitter.com/SchlitterTweet<br />
Facebook.com/SchlitterbahnWaterparks<br />
Facebook.com/JeffreySiebert
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