SAFE - IAAPA

SAFE 

OPERATIONS 

FOR SMALL 

PARKS AND 

ATTRACTIONS 

Cesar Mario O. Mamon 

President and Chairman of the Board 

Enchanted Kingdom, Inc. 

29 June 2007 

IAAPA Asian Expo 2007 

Royal Paragon Hall 

Bangkok, Thailand 

Presentation Outline 

Introduction 

Importance & Relevance of 

the Topic 

The Enchanted Kingdom 

Experience 

The Ideal Scenario 

Conclusion 

Q & A 

1

The Global Amusement 

Industry 

• A global growth industry 

– Year on year attendance & revenue growth 

– Expanding in almost all continents and 

growth areas 

• As economies improve, the number of 

people with recreational time and 

discretionary income also increases 


Industry… 

• Development of new experiential 

attractions, using new technologies 

generate unique thrills as dictated by 

the ever changing interests & demand 

of guests 

• Amusement facilities know that 

tomorrow consumers are likely to have 

increased expectations. 

2


Industry… 

• Some quick facts 

– In the United States alone, more than 300 million people 

visit amusement parks & attractions 

– Around the world, more than $20 billion in revenues are 

generated by amusement parks & attractions 

– By 2008, it is estimated that amusement industry revenues 

would have grown by 25% from 2003, with an average 

annual growth of 5%. 

– Undergoing unprecedented growth in certain areas of Asia 

& the Middle East 


Industry… 

• Asia-Pacific - fastest growing market 

-5.9% CAGR 

- $6.1B(2005) to 

$8.2B(2010) 

• Europe, Middle East & Africa 

-4.7% CAGR 

3


Industry… 

“With all of the changes and challenges 

facing the world, the amusement industry 

remains poised to adapt 

and anticipate its guests' needs and desires. 

As IAAPA members have shown time 

and time again, the industry is proudly 

and successfully meeting those demands.” 

J. Clark Robinson, IAAPA 


Industry… 

The United States & Europe 

• First world, developed 

• High standards & expectations 

• Very competitive market, seasonal 

The Rest of the World - Asia, Africa, The 

Middle East, etc. 

• Untapped potential, growth areas 

• Emerging economies, disposable 

income availability 

• Emerging, evolving standards & 

expectations 

4

S A F E T Y 

•“Get smart! Use 

Safety from the 

start.” 

•“Don’t let 

SAFETY take a 

holiday.” 

•“Safety is not a job; it is a way of 

life.” 

S A F E T Y 

• PRIORITY #1 

• “Not a catch phrase” 

• “We live it and breath it 

everyday” 

• EVERYONE’S 

RESPONSIBILITY! 

– Safe environment for 

guests and 

Employees/Workers 

– Safe Operations – 

Rides and Attractions, 

Food, Merchandise, 

Entertainment and 

Shows 

5

S A F E Amusement Facility 

Operation 

A serious and fun 

business 

Safety should never be 

compromised 

Amusement rides and 

attractions must not 

only be safe – they 

must look and feel safe 

to the public 

The perception of guests that the 

park/facility is a safe venue is a vital 

factor in attracting people to the 

park/facility!!! 

Components to S A F E 

Amusement Facility Operations 

• Internal Components 

– Standards, Systems, Policies & Procedures 

– Management, Application, Enforcement & 

Monitoring 

• External Components 

– Third-party assessments & audits 

– Manufacturers’ specifications & upgrades 

– The IAAPA as a benchmark, reference, resource 

6

The Enchanted 

Kingdom 

Experience 

Enchanted Kingdom… 

• The Philippines’ first & only world-class theme park 

• First opened to the public in 1995 

• Located in the City of Santa Rosa, Laguna with a 

current area of 16 has. 

• Over 12 million guests & counting 

• Presently with over 25 rides & attractions, retail (food 

& merchandise) & entertainment 

• Designed by Landmark Entertainment 

• Operations Consultancy by ITPS(Initial 3 years) 

• Presently 100% Filipino-owned & operated 

7


– Shared Vision, Mission & Values 

– Strategies 

– Structures 

– Systems 

– Staff 

– Skills 

–Style 

The McKinsey 7-S Framework 


• A shared vision - “We are the 

Philippine leader in wholesome 

family leisure & entertainment.” 

• A shared mission - “We provide 

quality products & services that 

create magical experiences.” 

• Values by which we are guided - 

“Integrity, Respect, Loyalty, 

Innovativeness & Love of God” 

8

Enchanted 

Kingdom…Value 

• Participative formulation & revisiting of 

the corporate vision, mission & values 

– Strategic Planning 

– Appreciative Inquiry 

• Orientation of new employees; Regular 

reorientation of existing employees 

• Senior Management Retreats 

• Culture Enhancement Initiatives 


Strategies 

• Incorporation of safety as a key result 

area 

– Identification/establishment of key 

performance indicators through the 

establishment of productivity standards 

• Linking the performance management 

system with a reward system 

– Towards a better performance-based system 

9


Strategies 

• Focus on all aspects of safety 

– General, guest, personal, equipment, food, cleanliness & 

hygiene, first aid, etc. 

• Focus on all components of safety 

– Design considerations, manufacturers’ specification, 

recruitment & selection, orientation, training & 

development, policies, guidelines & procedures, safety & 

security audits, etc. 

• Creation & establishment of an Integrated Safety, 

Health, Environmental & Security Committee 

(SHES) 


Structure 

• In transition from functional & 

centralized(top-down) to decentralized 

that includes a cross-functional matrix 

– Shows how policies, guidelines & 

procedures are put into practice 

– Includes roles & responsibilities of each 

member of the organization 

– Includes the expectations in terms of 

productivity & efficiency 

10


Systems 

• Policies, Guidelines & 

Procedures Manuals 

for: 

– Maintenance 

– Security 

– Front Gate 

– Rides & Attractions 

– Retail Operations 

– Sales & Marketing 

– Finance & Administration 


Systems 

• Integration of 

Information 

Technology in Park 

Operations 

– Development of an 

Information Systems 

Strategic Plan(ISSP) 

– Implementation & 

Evaluation of the 

ISSP 

11


Systems 

• Human Resource 

– Recruitment & Selection 

– Training & Development 

– Career Path & Succession 

Planning 

– Performance Management 

System (Productivity 

Standards) 

– Reward System 


Staff 

• Implementation, 

monitoring & evaluation: 

– HR policies & guidelines 

– Training & Development 

– Career & Succession 

– Productivity Standards 

– Performance 

Management System 

– Reward & Benefit 

System 

12


• Senior management 

Staff 

act as role models in 

the practice of 

safety & corporate 

values 

– Participative 

management 

– “Walk the talk” 

– Working as a team 

– Working with guests 

Enchanted Kingdom’s 7- 

S In Action 

13

Food Safety 

• High standards of personal 

cleanliness 

– Wash as you work & go 

– No smoking, eating & drinking in 

production areas 

– Use of correct & appropriate 

safety clothing 

– Should be free from any 

condition that may transmit 

communicable diseases 

– Regular medical & physical 

check-ups with accredited 

institutions 

– Regular visits from government 

health & safety representatives 

to check for compliance. 

Food Safety 

Product Freshness & Availability 

(PFA) 

– Assessment done by the Duty 

Section head at the start of each 

day of operation 

– No compromise on Safety 

• Temperature Control 

– Keeping hot food, hot & cold food, 

cold 

– Danger zone at 40 F to 140 F 

• Chilled food must not go 

beyond 40 F 

• Hot food must not go lower 

than 140 F 

• Within the range, bacterial 

contamination may set in 

14

Food Safety 

Product Freshness & Availability 

(PFA)… 

• Time Control 

– First In, first out (FIFO) 

– Dry & cold storage expiration dates 

– Product expiration dates 

– Specific shelf-life of 

prepared/cooked food based on 

• Delivery date 

• Production date 

• Prescribed number of days the 

item is at its optimum quality 

Food Safety 

Product Freshness & Availability (PFA)… 

• Certification as ServSafe Food Managers of 

the Asst. Vice-President, Retail Operations, 

Retail Operations Manager & Executive Chef 

under the authority of the Educational 

Foundation of the National Restaurant 

Association, Chicago, Ill., USA 

– Recertification every five (5) years 

• Practice of Hazard Analysis Critical Control 

Point (HACCP) 

– Awareness of the causes of food contamination & 

working on preventing it through systems, 

procedures & controls put in place. 

15

Food Safety - Our 

Pride 

“Since Enchanted 

Kingdom’s opening 

day, there has been 

no incidence of 

product intoxication 

and food poisoning.” 

Ride Safety 

Maintenance Personnel 

– Strict adherence to the ride 

manufacturers’ maintenance 

standards. 

– Spot checking by Supervisors 

to ascertain thoroughness of 

the job 

• Elimination &/or minimization 

of errors/lapses 

– Comprehensive use of various 

checklists (maintenance, 

safety, etc.) 

16

Ride Safety 

Ride Operators and Attendants 

– Proper ride restraint inspection 

prior to starting/dispatching a ride 

or attraction. 

– Strict enforcement of height 

restrictions as mandated by the 

ride or attractions manufacturer. 

– Regular inspection of the virtual 

safety areas of all rides & 

attractions to ensure the safety of 

the riders 

• A minimum clearance of one (1) 

meter is observed. 

– Ensure that safety and health 

warning signage at the entrance 

of all rides/attractions are clear & 

visible to guests. 

Ride Safety 

Proper ride behavior is 

also important - 

informing all 

guests/riders what is 

expected of them while 

on the ride/attraction. 

80 percent of incidents that 

occur in amusement parks 

worldwide are caused by 

something that the guests or 

riders did. 

17

Safety Checklists 

Maintenance Department 

- Daily Ride Preventive 

Maintenance Checklist 

- used in the inspection of 

rides/attractions to determine 

their “worthiness” to operate. 

- Turn-Over Sheet 

- Maintenance Dept. certification 

that a ride/attraction may be 

operated & turned over to the 

Ride Operator 


Maintenance Department 

- Weekly Ride Preventive Maintenance 

Checklist 

- Weekly inspection of rides/attractions 

for minor adjustments/calibration 

- Monthly Ride Preventive 

Maintenance Checklist 

- Monthly inspection of rides/attractions 

for adjustments/calibration, readjustments/re-calibration 

& 

replacement of parts, if necessary. 

- Annual Ride Preventive Maintenance 

Checklist 

- Annual comprehensive/thorough 

inspection/maintenance of 

rides/attractions for parts replacement 

&/or re-certification. 

Predictive and 

Preventive 

Maintenance 

18


Ride Operators 

Daily Ride Safety Inspection 

Checklist 

– used by Ride Operators 

while checking 

• all ride functions 

• queue line area 

• turnstiles 

• gates and fences 

• seats, safety restraints 

• safety devices 

• lights &, 

• all other activity 

requirements for the safe 

operation of a 

ride/attraction. 

– counter-checked & signed 

by the Duty Ride Supervisor 

prior to ride operation 

Safety Audit 

Safety and Security Audit 

– Regular and spot 

– under the Management Audit and Advisory 

Services of the Office of the President. 

3 rd Party Safety Audit 

– Annual 

– To ensure that the park is within 

internationally-accepted standards 

– Covers operations, safety, maintenance and 

risk/loss prevention. 

19

Staff 

Orientation,Training & 

Development 

• Orientation on 

– Vision, Mission & Values 

• With emphasis on SAFETY as a number one priority 

– Culture of the Organization 

• To include desired behavior as employees 

– Policies, Guidelines & Procedures 

– Job Descriptions & Performance Expectations 

• Development of comprehensive training manuals 

– 16 hours of hands-on-training for small rides/attractions 

and 40 hours for large/tall rides/attractions 

– Oral and written examinations after each training period 

• Thorough & regular re-training of maintenance & 

ride personnel/operators, as well as food handlers. 

Dealing With 

Emergencies 

• Back-up Generators (100%) 

– To restore normal power as fast as possible 

• Crisis Management Manual 

– Awareness of everyone’s role during emergency 

situations(eg. Bomb threat, severe weather, fire, 

etc.) 

• Ambulance & Other Emergency Medical 

Equipment 

• Certified First-Aiders to assist Medical 

Personnel 

– Certified by the Phil. National Red Cross (PNRC) 

• Annual & Periodic Simulations to assess 

procedures & preparedness 

20

S A F E Testimonials on 

Enchanted Kingdom 

• From Individual Guests - 

– “The place is fantastic and safe for the entire family. The rides 

are at the same level of standards as the other Asian theme 

parks I have visited. I was excited then and very much eager to 

ride the Space Shuttle and the Anchors Away.” 

– “People at EK have a heart. They are sincere in helping and 

assisting their guests. The people at the Park Relations Office 

and at the gate, and those handling the rides and everyone else 

assist the guests with a smile. The service is wonderful and the 

rides are safe.” 

Alzona, R.A., Appreciative Inquiry: 

Enchanted Kingdom’s Magic @ Creating Possibilities, 2006 

S A F E . . . 

• From Tour &Travel Agents - 

– EK is world-class, in terms of space and rides, 

safety & security, and even the place itself. 

• From Corporate Guests - 

– Regarding safety & security, we don’t have 

any problem at EK. We felt secure & safe. 



21

Enchanted Kingdom’s 

Provocative 

Proposition 

“Inspired by Divine Providence, we are a worldclass 

theme Park, 

– a benchmark for excellence in safety & security in the 

Philippines, 

– providing wholesome family entertainment with a 

familial culture that embraces diversity, 

– practicing the values of Integrity, Respect, Loyalty, 

Innovativeness and Love of God leading to Christian 

spiritual advocacy among all shareholders.” 



The Ideal Scenario 

22

Safe Operations 

• Sharing the Vision, Mission & Values 

– Inclusion of safety as a priority 

• Strategies 

– Promotion of safety in all aspects of operations 

• Systems 

– Development of policies, guidelines & operations 

manuals & effective implementation 

– Audits & reviews 

• Structure 

– Establishment of an effective organizational 

structure for safety operations 

Safety Management 

• Create a safety policy 

• Plan to ensure the 

policy is put into 

practice 

• Organize an effective 

management structure 

and arrangement for 

the delivery of the 

policy 

• Monitor safety 

performance 

• Audit and review 

performance 

23

Safe Operations for Small Parks 

and Attractions 

• COMMUNICATE . . . 



THANK YOU VERY MUCH 

FOR YOUR TIME & 

ATTENTION!!! 

24

SAFE - IAAPA

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