Family Entertainment Centers - IAAPA

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$2010 Kuala Lumpar Handouts\Melvin Tan_WRS Goin ... - IAAPA$

Cover Story The Game C by Mike Bederka Often in the business world, people step up to the proverbial cliff. They fearfully glance down at the chasm, seeing the danger in a bold venture. But at the same time, they understand the lucrative possibilities that lie beyond. Such a decision paralyzes many. “Most people spend their entire lives wondering if they should jump. That’s not me,” says Theresa Iliff, owner and CAMP ILIFF TWISTS THE TRADITIONAL FEC MODEL operator of Camp Iliff LLC, nestled in the tiny town of Newton, New Jersey (population barely more than 8,000). “When I come up with an idea, I don’t hold back.” Without a parachute, she hurled herself into the family entertainment center world. Along the way, she may have redefined the traditional FEC model. 30 F U NW O R L D C O L L E C T I O N S n F E C E d i t i o n
anger PHOTOS BY AMY PATERSON F E C E d i t i o n n F U NW O R L D C O L L E C T I O N S 31
Page 1 and 2: FUNWORLD COLLECTIONS Family Enterta
Page 3 and 4: Untangling the Web Marketers, Inter
Page 5 and 6: HOW • TO by Christina MacDonald P
Page 7 and 8: FEC • SPECIAL EVENTS MARKETING do
Page 9 and 10: PROMOTIONS So, don’t just ask,
Page 11 and 12: FEC: MEDIA Press Release Writing Ba
Page 13 and 14: FEC: TRENDS Companies also offer di
Page 15 and 16: FEC: WEB DESIGN a professional phot
Page 17 and 18: FEC: SPONSORSHIPS want those group
Page 19 and 20: FEC: OPERATIONS tainment Center in
Page 21 and 22: FEC: TICKETING an allotment of tick
Page 23 and 24: FEC: ADVERTISING his inflatables to
Page 25 and 26: FEC: MARKETING their newsletters. B
Page 27 and 28: party? Not much.” However, folks
Page 29: FEC: MARKETING keep everyone happy
Page 33: tional FEC activities. The classroo

Family Entertainment Centers - IAAPA

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