Family Entertainment Centers - IAAPA
Family Entertainment Centers - IAAPA
Family Entertainment Centers - IAAPA
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Cover Story<br />
The Game C<br />
by Mike Bederka<br />
Often in the business world, people step up to the<br />
proverbial cliff. They fearfully glance down at the<br />
chasm, seeing the danger in a bold venture. But at the same<br />
time, they understand the lucrative<br />
possibilities that lie beyond.<br />
Such a decision paralyzes many.<br />
“Most people spend their entire lives<br />
wondering if they should jump. That’s<br />
not me,” says Theresa Iliff, owner and<br />
CAMP ILIFF<br />
TWISTS THE<br />
TRADITIONAL<br />
FEC MODEL<br />
operator of Camp Iliff LLC, nestled in the tiny town of<br />
Newton, New Jersey (population barely more than 8,000).<br />
“When I come up with an idea, I don’t hold back.”<br />
Without a parachute, she hurled herself into the family<br />
entertainment center world. Along the way, she may have<br />
redefined the traditional FEC model.<br />
30 F U NW O R L D C O L L E C T I O N S n F E C E d i t i o n
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