The Antonine Wall Management Plan 2013-18 - Glasgow City Council
The Antonine Wall Management Plan 2013-18 - Glasgow City Council The Antonine Wall Management Plan 2013-18 - Glasgow City Council
appendix D Issue: Marketing, Tourism and Communications Objective 2.10 A visitor profile will be developed for each section of the Antonine Wall where public access is facilitated Objective 2.11 A Tourism and Marketing Strategy will be developed that takes into account the need for a sustainable approach to site development Objective 2.12 A Media and Communications Plan will be developed This group of MP objectives has the potential to contribute to an increased understanding and enjoyment of the natural heritage values of the site. However, the degree to which this might occur is not clear at this level, and the effects are likely to be neutral without further measures to ensure this objective is embedded in delivery of these MP objectives. This group of MP objectives will contribute to an improvement of the visitor experience on the site. However, there will be a neutral effect on the physical tourism resource of the site. There are no strong links between this group of MP objectives and the forestry strategy objective, so the effect will be neutral. This group of MP objectives relates directly to the promotion and enhancement of enjoyment and understanding of the site from a cultural heritage perspective. This group of MP objectives has the potential to contribute to an increased understanding and enjoyment of the landscape and geodiversity values of the site. However, the degree to which this might occur is not clear at this level, and the effects are likely to be neutral without further measures to ensure this objective is embedded in delivery of these MP objectives. As this group of objectives is likely to focus on the historic environment value of the site, neutral effects are likely for the majority of environmental objectives. Recommendation: the sustainability checklist should be applied to actions which contribute to these MP objectives, to ensure that wider environmental objectives are embedded in the delivery of the plan. 66
Strategic Environmental Assessment: Environmental Report AIM 3: REALISE THE WORLD HERITAGE SITE’S FULL POTENTIAL AS AN EDUCATION AND LEARNING RESOURCE SEA topics Biodiversity, flora and fauna Material assets Cultural heritage Landscape and geodiversity Summary and mitigation will the management plan objective… Medium-term issues/ objectives • prevent damage and encourage favourable condition to designated sites and protected species and undesignated biodiversity, flora and fauna? • promote and enhance where appropriate enjoyment and understanding of the site from a natural heritage perspective? • contribute to effective adaptation to potential impacts of climate change on natural heritage? • maintain or enhance (where appropriate) the tourism resource of the WHS and the wider area? • support national forestry policy? • protect and where appropriate enhance the historic environment? • promote positive effects for the historic environment through land management? • promote and enhance where appropriate enjoyment and understanding of the site from a cultural heritage perspective? • contribute to effective adaptation to potential impacts of climate change on cultural heritage? • protect and enhance the landscape and geodiversity value of the WHS? • promote positive effects for the landscape through land management? • contribute to effective adaptation to potential impacts of climate change on the landscape? • promote and enhance where appropriate enjoyment and understanding of the landscape value and geodiversity of the site? Issue: Strengthening the use of the ANTONINE WALL WHS in formal education Objective 3.1 To develop and implement an education strategy for the ANTONINE WALL WHS Objective 3.2 To promote UNESCO WHS values Objective 3.3 To strengthen international education links between FRE Partners Objective 3.4 To encourage CPD opportunities for education staff, to build capacity in teaching about the ANTONINE WALL WHS This group of MP objectives has the potential to contribute to an increased understanding and enjoyment of the natural heritage values of the site. However, the degree to which this might occur is not clear at this level, and the effects are likely to be neutral without further measures to ensure this objective is embedded in delivery of these MP objectives. There are no strong links between this group of MP objectives and the tourism resource and forestry strategy objective, so the effect will be neutral. This group of MP objectives relates directly to the promotion and enhancement of enjoyment and understanding of the site from a cultural heritage perspective. This group of MP objectives has the potential to contribute to an increased understanding and enjoyment of the landscape and geodiversity values of the site. However, the degree to which this might occur is not clear at this level, and the effects are likely to be neutral without further measures to ensure this objective is embedded in delivery of these MP objectives. As this group of objectives is likely to focus on the historic environment values of the site, neutral effects are likely for the majority of environmental objectives. However, there is potential to introduce positive effects for other aspects of the environment. Recommendation: the sustainability checklist should be applied to actions which contribute to these MP objectives, to ensure that wider environmental objectives are embedded in the delivery of the plan. 67
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- Page 38 and 39: chapter ten Issue Impact of climate
- Page 40 and 41: APpendix a Statement of Outstanding
- Page 42 and 43: appendix b Jones R H. & Thiel A. (2
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- Page 46 and 47: appendix c • Signage and improved
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- Page 64 and 65: appendix D Matrix 3: Assessment of
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- Page 68 and 69: appendix D AIM 2: PROMOTE AWARENESS
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- Page 74 and 75: appendix D AIM 5: BALANCE WIDER ENV
- Page 76 and 77: appendix D AIM 6: INCREASE RESEARCH
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appendix D<br />
Issue: Marketing, Tourism and Communications<br />
Objective 2.10<br />
A visitor profile will be developed for<br />
each section of the <strong>Antonine</strong> <strong>Wall</strong><br />
where public access is facilitated<br />
Objective 2.11<br />
A Tourism and Marketing Strategy will<br />
be developed that takes into account<br />
the need for a sustainable approach to<br />
site development<br />
Objective 2.12<br />
A Media and Communications <strong>Plan</strong> will<br />
be developed<br />
This group of MP objectives has<br />
the potential to contribute to<br />
an increased understanding<br />
and enjoyment of the natural<br />
heritage values of the site.<br />
However, the degree to which<br />
this might occur is not clear at<br />
this level, and the effects are<br />
likely to be neutral without<br />
further measures to ensure<br />
this objective is embedded in<br />
delivery of these MP objectives.<br />
This group of MP<br />
objectives will<br />
contribute to an<br />
improvement of the<br />
visitor experience on<br />
the site. However,<br />
there will be a neutral<br />
effect on the physical<br />
tourism resource of<br />
the site.<br />
<strong>The</strong>re are no strong<br />
links between<br />
this group of MP<br />
objectives and the<br />
forestry strategy<br />
objective, so the<br />
effect will be neutral.<br />
This group of MP objectives<br />
relates directly to the<br />
promotion and enhancement of<br />
enjoyment and understanding<br />
of the site from a cultural<br />
heritage perspective.<br />
This group of MP objectives has<br />
the potential to contribute to<br />
an increased understanding and<br />
enjoyment of the landscape and<br />
geodiversity values of the site.<br />
However, the degree to which<br />
this might occur is not clear at<br />
this level, and the effects are<br />
likely to be neutral without<br />
further measures to ensure<br />
this objective is embedded in<br />
delivery of these MP objectives.<br />
As this group of objectives is<br />
likely to focus on the historic<br />
environment value of the site,<br />
neutral effects are likely for<br />
the majority of environmental<br />
objectives.<br />
Recommendation: the<br />
sustainability checklist<br />
should be applied to actions<br />
which contribute to these<br />
MP objectives, to ensure<br />
that wider environmental<br />
objectives are embedded in<br />
the delivery of the plan.<br />
66
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