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The Antonine Wall Management Plan 2013-18 - Glasgow City Council

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looking forward<br />

Objective 2.5<br />

To develop and improve the web presence for the<br />

<strong>Antonine</strong> <strong>Wall</strong><br />

Objective 2.6<br />

To explore new opportunities for digital interpretation<br />

both on and off site<br />

Objective 2.7<br />

To make use of the work of the Scottish Ten scanning of<br />

the <strong>Antonine</strong> <strong>Wall</strong><br />

Issue<br />

Museum Collections and Intangible Heritage<br />

Alongside the physical remains of the <strong>Antonine</strong> <strong>Wall</strong> in<br />

the Scottish landscape, the artefactual evidence held<br />

in museum collections, and the intangible cultural<br />

heritage such as folklore or personal stories and<br />

recollections, form an important part of the interpretive<br />

story of the <strong>Antonine</strong> <strong>Wall</strong> WHS. Several museums<br />

exist along the length of the WHS, operated by local<br />

authorities, a university, and central government, which<br />

curate and display artefacts found on the <strong>Antonine</strong> <strong>Wall</strong>.<br />

In <strong>Glasgow</strong>, the Hunterian Museum’s <strong>Antonine</strong> <strong>Wall</strong><br />

redisplay opened in September 2011 and other<br />

museums with Roman interpretation exist at Callendar<br />

House in Falkirk, the National Museum of Scotland in<br />

Edinburgh, the Auld Kirk Museum in Kirkintilloch, and<br />

Kinneil Museum in Bo’ness. Other public and private<br />

bodies also run interpretive programmes or displays,<br />

which are non-collections based, related to the<br />

<strong>Antonine</strong> <strong>Wall</strong>, such as the Falkirk Wheel, Croy Miners<br />

Welfare, and Lambhill Stables in <strong>Glasgow</strong>.<br />

Within the international context of the FREWHS, a<br />

number of very successful projects have seen the<br />

development of new museum displays and community<br />

based projects both on Hadrian’s <strong>Wall</strong> and across the<br />

German Limes. Further opportunities exist over the<br />

term of this <strong>Management</strong> <strong>Plan</strong> to better integrate<br />

site and collections based interpretive work, and<br />

to facilitate greater joint working between the<br />

organisations listed above.<br />

Objective 2.8<br />

To explore greater partnership working, both within<br />

Scotland and internationally across the FREWHS,<br />

between museum, and heritage centre, partners.<br />

Objective 2.9<br />

To encourage wider community engagement and<br />

participation with collections and intangible heritage<br />

related to the <strong>Antonine</strong> <strong>Wall</strong><br />

<strong>The</strong> Falkirk Wheel lies adjacent to Rough Castle<br />

Issue<br />

Marketing, Tourism and Communications<br />

<strong>The</strong> development of the Interpretation <strong>Plan</strong> and<br />

Access Strategy has included a small number of visitor<br />

studies, focusing mainly on qualitative data. <strong>The</strong><br />

implementation of elements from this document will<br />

allow the development of an improved visitor ‘offering’<br />

but more work is required on gathering quantitative<br />

data; on events development, management and<br />

delivery; on monitoring and tracking visitors to the<br />

Site; on consultation (owners, managers and users,<br />

businesses and communities); and on market analysis,<br />

segmentation and profiling.<br />

Awareness and understanding of the archaeological,<br />

historical and other values of the <strong>Antonine</strong> <strong>Wall</strong> can<br />

be undertaken through publications of all types, and<br />

through increased promotion via the media, museums,<br />

on-site interpretation and digital resources. To date<br />

such work has been carried out on an ad hoc basis by<br />

Partners as new resources have been developed, and in<br />

a slightly more structured way through the use of the<br />

<strong>Antonine</strong> <strong>Wall</strong> website.<br />

In 2011 and 2012, small-scale events to mark World<br />

Heritage Day on the <strong>Wall</strong> sought to raise the profile of<br />

the <strong>Antonine</strong> <strong>Wall</strong> WHS. A suite of information leaflets<br />

and display boards on Scottish World Heritage Sites<br />

produced by Historic Scotland, includes versions for<br />

the <strong>Antonine</strong> <strong>Wall</strong>, in Gaelic and German as well as<br />

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