WHAT DRIVES US - American Heart Association

AMERICAN STROKE
ASSOCIATION
ANNUAL REPORT 2010-11
4
American Stroke Association volunteers and
staff are driven to reduce stroke deaths, disability
and risk through research, education, fundraising
and advocacy. We had no shortage of significant
accomplishments during this fiscal year.
We expanded the Get With The Guidelines Stroke and
Target: Stroke programs to improve the quality of
stroke care. Dr. Ralph Sacco became the first neurologist
to serve as president of the American Heart Association
and American Stroke Association. More than 4,500
people attended the American Stroke Association’s
International Stroke Conference in February 2011 — the
second-highest total ever.
Our website, StrokeAssociation.org, had more than 4.4
million page views and 1.5 million unique visitors. The site
was revamped to allow for easier searching, broader
social networking capabilities and improved functionality
for professionals, the public, survivors and caregivers.
We distributed nearly 300,000 patient education
brochures focused on stroke and related information
on cholesterol, diabetes, high blood pressure, smoking,
weight management and medication. Our Ad Council
Campaign generated $33 million in ad value this year
with 2.6 billion media impressions.
AMERICAN HEART ASSOCIATION
This year’s Stroke Month messaging, “You’re Never Too
Young to Have a Stroke,” was developed after a survey of
1,235 consumers between the ages of 18 and 44 shared
their attitudes about health and stroke risks.
In an effort to identify ways to improve education and
support for caregivers, survivors and support group
leaders, the American Stroke Association completed
an assessment of their post-stroke rehabilitation and
recovery needs. We launched a pilot communications
plan focused on increasing community awareness of the
stroke warning signs and stressing the importance of
calling 9-1-1.
With a focus on maximizing independence and quality of
life, Stroke Connection magazine continues to provide
information and inspiration for survivors and their family
caregivers. The magazine is delivered six times a year in
print and a digital e-Zine. About 100,000 copies of each
issue are mailed to individuals, and our e-Zine receives
more than 40,000 visits per month — nearly half a
million page views annually.
Power To End Stroke
In its sixth year, this aggressive education and awareness
campaign continues to share stroke information through
the culture, energy, creativity and lifestyles of African-
Americans, who are most vulnerable to stroke. It
continues to thrive, as evidenced by these figures:
• 668,000 enrolled
• More than 32,000 Power Ambassadors
• 5 million campaign materials distributed
• More than 7 billion media impressions
(with 667 million in the 2010-11 fiscal year)
• More than 1 million visits to
powertoendstroke.org
We raised awareness about stroke warning signs and risk
factors both nationally and locally. Our 2011 Power
Awards sold out the Apollo Theater and included winners
from the online Most Powerful Voices competition in
partnership with GMC TV (formerly Gospel Music Channel).
Power To End Stroke also formalized new strategic
alliance partnerships. Alpha Kappa Alpha Sorority Inc.
signed a four-year agreement to conduct Power To End
Stroke and other American Heart Association activities.
The National Baptist Congress committed to conduct
Go Red Sundays, Power Sundays and Hands-Only
CPR training in 2012.
In May, we spread awareness and celebrated
“31 Days of Power” nationwide, with Power To End
Stroke events such as Power Sunday,
Ambassador training, workshops
and luncheons.
ACROSS AMERICA
Mycle Brandy,
Alli Koch