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Moving Upstream - Leeds, Grenville and Lanark District Health Unit

Moving Upstream - Leeds, Grenville and Lanark District Health Unit

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Organizational<br />

Goals<br />

Client Driver<br />

Client Driver<br />

This driver examines the organization’s focus on client-centred programs <strong>and</strong><br />

services, to achieve client satisfaction <strong>and</strong> meet program outcomes (19).<br />

What is the Issue?<br />

While the new service delivery model will increase the accessibility of programs<br />

<strong>and</strong> services, the <strong>Health</strong> <strong>Unit</strong> needs to develop client service st<strong>and</strong>ards <strong>and</strong><br />

a formal community engagement strategy to meet requirements in the<br />

Organizational St<strong>and</strong>ards. A <strong>Health</strong> <strong>Unit</strong> client satisfaction survey conducted<br />

in 2011 with 173 respondents indicated that 77% were ‘very satisfied’ <strong>and</strong> 19.4%<br />

were ‘satisfied’ with the programs <strong>and</strong> services they received; 82% ‘strongly<br />

agreed’ that staff were knowledgeable <strong>and</strong> competent; <strong>and</strong> 80.1% ‘strongly<br />

agreed’ that the service met their needs (22). In a survey conducted by Statistics<br />

Canada , 70.6% of residents were aware of the <strong>Health</strong> <strong>Unit</strong> (households with<br />

children are more likely to be aware); 58.5% thought that the <strong>Health</strong> <strong>Unit</strong><br />

is either a ‘somewhat reliable’ or ‘very reliable’ source of information; 29.1%<br />

recognize our logo <strong>and</strong> 6.2% reported visiting our website (23). The increasing<br />

trend toward the use of social media is an opportunity for use to enhance<br />

community awareness of our programs <strong>and</strong> services.<br />

Goals:<br />

Clients <strong>and</strong> community satisfied with <strong>and</strong> engaged in programs <strong>and</strong> services.<br />

Strategies:<br />

<br />

Develop <strong>and</strong> implement a community & client engagement strategy,<br />

including client service st<strong>and</strong>ards.<br />

<br />

Develop <strong>and</strong> implement an external communication <strong>and</strong> marketing<br />

strategy, including the use of social media<br />

<strong>Moving</strong> <strong>Upstream</strong>: 2013-2018 Strategic Plan<br />

<strong>Leeds</strong>, <strong>Grenville</strong> & <strong>Lanark</strong> <strong>District</strong> <strong>Health</strong> <strong>Unit</strong><br />

45

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