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Annual report<br />

2005 -- 2006


Mission:<br />

To make health a top<br />

priority for everyone<br />

in Northern Ireland.<br />

Getting in touch<br />

Our address:<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland<br />

18 Ormeau Avenue, Belfast BT2 8HS<br />

Tel: 028 9031 1611 (voice/minicom)<br />

Fax: 028 9031 1711<br />

Media line:<br />

028 9031 1514 (office hours)<br />

Press and broadcast media enquiries only<br />

Email:<br />

info@hpani.org.uk<br />

Normal business hours:<br />

8.45am – 5.00pm Monday to Thursday<br />

8.45am – 4.30pm Friday<br />

Websites:<br />

www.healthpromotionagency.org.uk<br />

www.breastfedbabies.org<br />

www.drugsalcohol.info<br />

www.getalifegetactive.com<br />

www.smokefreenorthernireland.com<br />

www.thesnackpack.net<br />

www.up-2-you.net<br />

The Board:<br />

The Board of the <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for<br />

Northern Ireland (HPA) meets four times each<br />

year and members of the public may attend<br />

these meetings. The dates, times and locations<br />

of these meetings are advertised in advance in<br />

the press and on our website.


Contents<br />

P 2 Chair’s statement<br />

P 3 Chief Executive’s report<br />

P 4 The role of the HPA<br />

P 5 Investing for <strong>Health</strong><br />

P 6 The settings approach<br />

<strong>Health</strong> in the community<br />

P 7 <strong>Health</strong> promoting health service<br />

P 8 <strong>Health</strong>y schools<br />

P 9 <strong>Health</strong> promoting workplaces<br />

P 10 <strong>Health</strong> promoting prisons<br />

P 11 Smoking<br />

P 12 Drugs and alcohol<br />

P 13 Nutrition and oral health<br />

P 14 Physical activity<br />

P 15 Breastfeeding<br />

P 16 Maternal and child health - CEMACH<br />

P 17 Sexual health<br />

P 18 Mental health<br />

P 19 Research and evaluation<br />

P 20 <strong>Health</strong> protection<br />

P 21 Communications<br />

P 22 International collaboration<br />

P 23 Corporate services<br />

P 24 Operating and financial review<br />

P 31 HPA Board<br />

P 32 HPA staff and directors<br />

P 33 References<br />

Using this report<br />

This report highlights the broad range of work<br />

carried out by the HPA and shows how this<br />

work has contributed to meeting our objectives<br />

detailed in our business plan for 2005–2006.<br />

Where relevant, we have included an<br />

information sign - i - to other websites that<br />

offer more information on specific issues. The<br />

online Portable Document Format (PDF) file of<br />

this report also has live web addresses that<br />

you can click for direct access to the relevant<br />

website.<br />

This report is intended to be an overview of the<br />

year’s main accomplishments. For more<br />

detailed information on our work, please<br />

visit our corporate website at<br />

www.healthpromotionagency.org.uk<br />

Many of our publications can be downloaded<br />

as PDF files from this website. It also provides<br />

links to the HPA’s other health-related<br />

websites and to many other relevant sources of<br />

information on health and health promotion.<br />

Other formats<br />

Copies of this Annual report may be produced<br />

in alternative formats on request. A PDF file of<br />

this document is also available to download<br />

from our corporate website at<br />

www.healthpromotionagency.org.uk<br />

i<br />

i<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 1


Chair’s statement<br />

This year has been of<br />

special significance for<br />

those of us who work in<br />

public health, particularly<br />

since <strong>Health</strong> Minister<br />

Shaun Woodward<br />

announced the<br />

government’s intention to<br />

end smoking in all<br />

workplaces and enclosed public places from<br />

April 2007 – an historic decision.<br />

The HPA has been foremost among the many<br />

organisations that have called for workers and<br />

members of the public to be protected from the<br />

damaging effects of second-hand smoke. With<br />

partners in the ‘Smokefree’ coalition, we thank<br />

the Minister, celebrate this decision and look<br />

forward to all workplaces going smokefree.<br />

Although overall smoking rates have fallen over<br />

the past 15 years, tobacco is still the single<br />

greatest cause of premature death and avoidable<br />

illness here – claiming up to 3,000 lives annually.<br />

We will continue to work to highlight the<br />

dangerous effects of tobacco.<br />

We further contributed to work on another<br />

Ministerial priority through representation on the<br />

suicide taskforce that led the development of a<br />

regional suicide prevention strategy. 1,2 We<br />

facilitated much of the wide-ranging consultation<br />

process including hosting a major international<br />

conference on suicide prevention that helped to<br />

inform the development of the draft strategy. We<br />

now look forward to playing a leading role in its<br />

implementation.<br />

The HPA’s role in the development and<br />

implementation of programmes of support and<br />

action in a range of settings, as part of the<br />

implementation of Investing for <strong>Health</strong> (IfH), the<br />

regional public health strategy, has seen much<br />

progress, with the areas of health promoting<br />

hospitals, schools, workplaces and communities<br />

now starting to see positive changes.<br />

Important international work as a World <strong>Health</strong><br />

Organization (WHO) Collaborating Centre<br />

continued, including membership of the WHO<br />

Countrywide Integrated Noncommunicable<br />

Diseases Intervention (CINDI) Programme.<br />

We continue to actively support the sharing of<br />

best practice with colleagues locally, nationally<br />

and internationally.<br />

During the year the findings and<br />

recommendations of the Review of Public<br />

Administration (RPA) with regard to the HPSS<br />

were announced. 3 As a special agency of the<br />

Department of <strong>Health</strong>, Social Services and<br />

Public Safety (DHSSPS), the HPA will be<br />

incorporated into the new regional <strong>Health</strong> and<br />

Social Services Authority (HSSA). We look<br />

forward to the implementation of the RPA and<br />

the improved coordination of public health<br />

programmes that should result, and are confident<br />

that we will play our part in helping deliver the<br />

anticipated outcomes. In looking forward to the<br />

integration of the HPA with the HSSA, we do<br />

recognise that effective management of these<br />

change processes will be crucial to ensure<br />

continuity of the work that the HPA is tasked to<br />

deliver.<br />

This year the HPA was one of the first<br />

organisations to be re-accredited under the<br />

Investors in People new profile framework and on<br />

behalf of the Board I congratulate the Chief<br />

Executive and staff for this considerable<br />

achievement. I also extend thanks on behalf of<br />

the Board to all members of staff who have<br />

remained focused, dedicated and productive,<br />

and who consistently deliver high quality work. In<br />

addition, I would like to welcome staff from the<br />

Confidential Enquiry into Maternal and Child<br />

<strong>Health</strong> (CEMACH), recently integrated into the<br />

HPA, and wish them well in this important area of<br />

public health work.<br />

My thanks go to our dedicated Board members<br />

for their invaluable input, knowledge, direction<br />

and patience, and to our colleagues at the<br />

DHSSPS for their continued advice and support.<br />

Alice Quinn<br />

Chair<br />

2 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Chief Executive’s report<br />

The HPA continues to work<br />

to promote health and to<br />

tackle the determinants of<br />

disease – poverty, isolation,<br />

poor social support and<br />

reduced access to<br />

education and employment.<br />

We achieve this through<br />

interventions ranging from<br />

policy development at government and<br />

organisational levels, to implementing innovative<br />

and effective programmes with partners in the<br />

community, voluntary and statutory sectors.<br />

This year’s Annual report contains examples of<br />

our responses to major public health challenges.<br />

In tobacco control, the ‘Smokefree’ coalition,<br />

formed and led by the HPA to advocate for<br />

legislation for smokefree work and public places,<br />

has become a major voice for action on smoking<br />

and now includes over 50 organisations from the<br />

community, voluntary and private sectors.<br />

We have also been involved in a range of policy<br />

and programme initiatives to help tackle the<br />

important issue of obesity. The Fit futures report,<br />

which we helped to develop, highlights the need<br />

for action with children and young people to help<br />

them make the right health choices around<br />

nutrition and physical activity. 4 These are<br />

complemented by initiatives such as<br />

Breastfeeding Welcome <strong>Here</strong>, Cook it! and<br />

Fresh Fruit in Schools.<br />

To promote mental health and wellbeing we<br />

continued to collaborate with a number of<br />

community-based partnerships, especially on<br />

suicide prevention, which was highlighted this<br />

year as a ministerial priority. This important work<br />

indicates not only the role we play in cooperative<br />

relationships at community level, but also<br />

advising the DHSSPS on important health policy<br />

issues. We look forward to contributing to the<br />

implementation of the strategy, meeting the<br />

challenges and promoting opportunities for<br />

further partnership working. 2<br />

CEMACH has been integrated into the work of<br />

the HPA. This has meant development of new<br />

processes and procedures to ensure that the<br />

important role of this, and other confidential<br />

enquiries, is maintained and developed in<br />

partnership with other <strong>Health</strong> and Personal<br />

Social Services (HPSS) bodies and patient<br />

representative organisations.<br />

The settings approach to improving, protecting<br />

and promoting health acknowledges the<br />

importance of promoting health where people<br />

live, work or learn. We continued work in this<br />

area through Work Well, further development of<br />

healthy schools and hospitals, and development<br />

of other healthy settings.<br />

We have an important role in ensuring<br />

information is accessible for everyone to make<br />

better informed decisions about all health issues,<br />

especially for specific audiences supporting<br />

health protection initiatives such as immunisation<br />

and screening. Our electronic information base is<br />

already one of the most accessible ways for the<br />

public and professionals to achieve this.<br />

All of our work is underpinned by evidence and<br />

research, and the HPA has worked hard to<br />

develop the necessary skills and capacity to<br />

collate and process a wide range of information,<br />

and to disseminate it to others.<br />

Following the announcement that the HPA is to<br />

be incorporated into the HSSA, we have begun<br />

working to ensure that our major public health<br />

role is not disrupted during the period of<br />

transition to new structures. There is some<br />

uncertainty about the future but, as is evident in<br />

this report, staff continue to perform to the<br />

highest quality standards and are ready to meet<br />

future challenges.<br />

In preparation for these, I want to thank all staff<br />

and the Board for their commitment and hard<br />

work during the year, and look forward to our<br />

continued success in promoting public health.<br />

Dr Brian Gaffney<br />

Chief Executive<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 3


The role of the HPA<br />

The HPA is working to maintain, improve and<br />

promote the good health of everyone in Northern<br />

Ireland, and to reduce inequalities in health. It is a<br />

special agency of the DHSSPS, operating under<br />

the direction of a management Board.<br />

The HPA is responsible for providing regional<br />

leadership and direction and is a major regional<br />

provider of health promotion services. The IfH<br />

strategy has set priorities and goals for improving<br />

public health, and the HPA is committed to<br />

playing its part in both influencing and<br />

implementing the values outlined in the strategy. 1<br />

Partnerships<br />

An important element of our work is the<br />

development of alliances with statutory, voluntary<br />

and community groups that have a role to play in<br />

promoting health and empowering individuals,<br />

groups and communities to become actively<br />

involved in decision making that impacts on their<br />

health and environment.<br />

The HPA places great importance on the<br />

integration of all facets of its work, which is<br />

planned and delivered through a combination of<br />

business areas:<br />

• policy development and advice – providing<br />

policy advice on issues related to public health<br />

and health promotion to the Minister for <strong>Health</strong><br />

via the DHSSPS, and to other Government<br />

departments;<br />

• research and evaluation – undertaking primary<br />

and secondary research to inform, test and<br />

evaluate health promotion policy development<br />

and practical interventions;<br />

• the provision of information to the public and<br />

professionals – the design and implementation<br />

of integrated communications targeted at<br />

professionals or members of the general<br />

public;<br />

• training and professional development –<br />

developing and supporting the knowledge and<br />

skills of staff in the voluntary, community or<br />

statutory sectors to improve health;<br />

• corporate business services – undertaking<br />

work to fulfil corporate responsibilities and<br />

objectives.<br />

Review of Public Administration<br />

The HPA welcomes the opportunity to further<br />

embed the culture of health improvement within<br />

the broader HPSS that is presented by the<br />

Northern Ireland Executive’s RPA and, to a lesser<br />

extent, the DHSSPS Review of the Public <strong>Health</strong><br />

Function in Northern Ireland. 3,5<br />

It was announced that the HPA would be<br />

incorporated within a new regional HSSA.<br />

Overall the reorganisation should improve the<br />

efficiency and effectiveness of the health service.<br />

The HPA is confident, however, that its role in<br />

public health will continue.<br />

CEMACH<br />

The Northern Ireland regional office of CEMACH<br />

moved during the year from Castle Buildings,<br />

Stormont, to the HPA. CEMACH Northern<br />

Ireland is part of the UK-wide enquiry that aims<br />

to improve the health of mothers, babies and<br />

children by applying lessons to be learned<br />

through this work. We welcome its contribution<br />

to the wider work of the agency.<br />

Future developments<br />

The future promises to be challenging for the<br />

HPA, with an increasing health improvement<br />

agenda set against competing resources and the<br />

change management processes required for the<br />

new role of the HPA. In particular, the HPA will<br />

continue to develop the environment to allow the<br />

introduction of the smokefree legislation in April<br />

2007.<br />

4 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Investing for <strong>Health</strong><br />

The IfH strategy sets priorities and goals for<br />

improving public health and wellbeing and<br />

reducing health inequalities in Northern Ireland. 1<br />

The purpose of IfH is to ensure the long-term<br />

process of health improvement brings our health<br />

status up to those of the best regions in Europe.<br />

The HPA is committed to playing its part in<br />

ensuring the strategy is taken forward. We<br />

continued to fulfil business commitments by<br />

influencing and implementing the strategy’s<br />

agenda at a regional level and collaborating with<br />

programmes and initiatives at a local level.<br />

Second biennial conference<br />

Working alongside the DHSSPS and the four IfH<br />

partnerships, we facilitated the planning and<br />

organisation of the second biennial IfH<br />

conference in November. Almost 400 delegates<br />

attended the conference, entitled ‘Challenges<br />

and opportunities’. This highlighted the extensive<br />

range of work contributing to improving health<br />

and reducing inequalities within Northern Ireland.<br />

A range of speakers addressed the conference,<br />

highlighting the importance of engagement,<br />

partnership working, and measuring and<br />

demonstrating impact. Local examples of action<br />

reflecting the goals and objectives of IfH were<br />

presented during workshop sessions as well as<br />

27 papers.<br />

Update 2005<br />

In collaboration with the DHSSPS, we produced<br />

the second annual IfH report. Launched at the<br />

IfH conference, Investing for <strong>Health</strong> update 2005<br />

highlights progress over the year in implementing<br />

the IfH strategy. It includes articles from all<br />

sectors, highlighting their important contributions<br />

toward achieving the goals and objectives of the<br />

IfH strategy.<br />

Thematic workshops<br />

The HPA organised workshops under two<br />

themes focusing on local IfH partnership issues:<br />

• ‘Achieving smoke freedom’, organised with IfH<br />

and the Chartered Institute of Environmental<br />

<strong>Health</strong>, aimed to explore opportunities for joint<br />

working to support workplaces wanting to<br />

implement smokefree policies.<br />

• ‘Social capital and its relationship to health’<br />

was organised to satisfy increasing interest in<br />

the concept of social capital. The seminar<br />

sought to define social capital and provide an<br />

opportunity to consider its relevance and<br />

potential application for health improvement.<br />

Training<br />

During the year there was a high level of demand<br />

for all courses, with most oversubscribed.<br />

Delegates from many backgrounds and all<br />

sectors attended events on ‘Changing health<br />

behaviour: principles and practice of motivational<br />

interviewing’, and ‘Working with groups:<br />

facilitation and group work skills’.<br />

Attending the social capital workshop are, from left: Dr<br />

Leslie Boydell, Institute of Public <strong>Health</strong> in Ireland; Aodhan<br />

O’Donnell, Senior Manager: Public <strong>Health</strong>, HPA; Elma<br />

Greer, Age Concern; Laurie Lumsden, Trinity College,<br />

Dublin; and Geoff Beattie, Voluntary and Community Unit.<br />

Future developments<br />

The HPA will facilitate the organisation of the<br />

third IfH conference in 2007. The planning<br />

process will commence in late 2006 and reflect<br />

feedback and evaluation from previous events.<br />

A proposal on the themes and focus for future<br />

IfH workshops will set the direction and content<br />

for forthcoming events aimed at supporting the<br />

local IfH partnerships and reviewing progress<br />

against objectives.<br />

We will also be working with some local<br />

authorities to explore opportunities to improve<br />

public health through community planning<br />

processes. Through the RPA, local authorities<br />

will assume responsibility for undertaking<br />

community planning.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 5


The settings<br />

approach<br />

Many factors that affect public health are<br />

interrelated and can be best tackled through<br />

comprehensive, integrated programmes in<br />

appropriate settings where people live, work,<br />

learn and spend their leisure time.<br />

The IfH strategy highlights the potential for<br />

promoting health in settings such as<br />

communities, schools, workplaces and hospitals. 1<br />

It advocates the creation of healthy environments<br />

that support good health by changing risk<br />

conditions rather than focusing on risk factors.<br />

The settings approach supports people to make<br />

decisions about their own health and wellbeing.<br />

Through organisational change, employers can<br />

engage with their employers and their<br />

organisations and take responsibility to become<br />

healthy.<br />

The approach uses whole systems thinking to<br />

ensure that ways to enhance health are<br />

embedded in the culture, corporate planning and<br />

outcome evaluation of organisations, and is<br />

therefore seen to be a sustainable long-term<br />

approach.<br />

Participation, empowerment and equity are the<br />

values central to this approach and there must<br />

be commitment to these at all levels before we<br />

see an impact on the wider determinants of<br />

health across our communities and individuals.<br />

Settings seminars<br />

In support of this approach, the HPA, along with<br />

the <strong>Health</strong> Development Directorate of the<br />

DHSSPS, brought together policy makers,<br />

planners and commissioners in March for the first<br />

of two seminars to consider how the settings<br />

approach can best be commissioned,<br />

implemented and evaluated.<br />

The following reports detail how the HPA has<br />

worked to promote health in these settings.<br />

<strong>Health</strong> in the community<br />

IfH acknowledges that community involvement is<br />

crucial to the future success of the strategy. 1 The<br />

‘<strong>Health</strong> in the community’ setting depends on<br />

commitment and coordinated action from a<br />

wide range of statutory, voluntary and social<br />

partners.<br />

As part of our commitment to this setting, we<br />

work with a number of partnerships and<br />

programmes with a role in the development of<br />

health initiatives in the community.<br />

Fuel poverty<br />

The HPA undertook follow-up work on the fuel<br />

poverty pilot programme and the potential role of<br />

primary care health professionals in helping<br />

address fuel poverty. The pilot programme<br />

involved National Energy Action, the four <strong>Health</strong><br />

Action Zones (HAZs), the General Consumer<br />

Council, the Department for Social Development<br />

(DSD) and the DHSSPS.<br />

Resources and training were developed to<br />

support primary care health professionals in<br />

identifying the signs of fuel poverty and signpost<br />

their clients to appropriate sources of help. An<br />

evaluation of this approach, including the<br />

resources and training developed, was<br />

undertaken.<br />

Recommendations from the evaluation have<br />

resulted in further work with key senior <strong>Health</strong><br />

and Social Service Trust (HSST) personnel to<br />

identify how health professionals can best be<br />

supported to help identify and address fuel<br />

poverty. This work, which will be submitted to the<br />

Northern Ireland Fuel Poverty Advisory Group<br />

and others, together with the evaluation, will help<br />

inform the direction of future work to help meet<br />

the targets within Ending fuel poverty: a strategy<br />

for Northern Ireland. 6<br />

<strong>Health</strong>y Living Centres (HLCs)<br />

The HPA manages a three year support and<br />

development programme for Northern Ireland’s<br />

19 HLCs, which is funded by the Big Lottery<br />

Fund and began in September 2004.<br />

HLCs target the most disadvantaged sections of<br />

the population and address the wider<br />

determinants of health and inequalities such as<br />

social exclusion, access to services and<br />

socioeconomic deprivation.<br />

6 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


The HPA’s support activities have focused both<br />

on the individual and collective needs of HLCs.<br />

Individually, HLCs have received mentoring<br />

support and assistance with business and<br />

sustainability planning.<br />

Collectively, they have benefited from<br />

networking opportunities and activities that<br />

support their strategic planning, monitoring and<br />

evaluation.<br />

The HPA maintains regular communication with<br />

HLCs through email bulletins and contributes to<br />

lobbying on their behalf through the Northern<br />

Ireland HLC advisory board and UK HLC<br />

coordination group. Alongside the Institute of<br />

Public <strong>Health</strong>, North and West Belfast HAZ and<br />

LOCUS, we have facilitated the introduction of<br />

the SPEAK tool to support HLCs through<br />

strategic planning, evaluation and knowledge<br />

management.<br />

Future developments<br />

The HPA will continue to work on delivering the<br />

HLC support programme across Northern<br />

Ireland. With many HLCs coming to the end of<br />

their lottery funding, a key focus of support is on<br />

sustainability and business planning, building<br />

support and helping to demonstrate impact.<br />

We will continue to support networking and<br />

training and will be facilitating the development of<br />

a regional HLC forum to contribute to lobbying<br />

and awareness raising.<br />

Empowering for health<br />

WHO, the two networks of HPH in the Republic<br />

of Ireland and Northern Ireland, and the HPA<br />

were among the organisers of the 13 th<br />

international conference on health promoting<br />

hospitals in Dublin in May. ‘Empowering for<br />

health: practicing the principles’ focused on<br />

empowering hospital staff and patients to better<br />

manage their health. Over 600 delegates<br />

attended from 40 countries.<br />

Towards smokefree hospitals<br />

In June the HPA held a workshop at Loughry<br />

College of Agriculture, Food and Rural<br />

Enterprise, located near Cookstown, to facilitate<br />

senior staff from the hospital setting in facing the<br />

challenges of a smokefree environment. The<br />

presentations included ‘Implementing a smoking<br />

cessation service in the acute setting’.<br />

Future developments<br />

Membership of the European planning group,<br />

through our role as regional coordinating centre,<br />

will continue to bring opportunities for hospitals<br />

here to participate in international research.<br />

The relaunch of the Northern Ireland HPH<br />

Network will make a significant contribution to<br />

the public health agenda. There are 13 hospitals<br />

in the local network willing to share their<br />

experiences and play a major role in preventing<br />

illness, managing chronic diseases and<br />

promoting health for patients and staff.<br />

<strong>Health</strong> promoting health<br />

service (supporting health in<br />

hospitals)<br />

In 2005 the HPA, as a WHO Collaborating<br />

Centre, took on the role of coordination centre<br />

for WHO <strong>Health</strong> Promoting Hospitals (HPH) in<br />

Northern Ireland for a four year period.<br />

The HPH initiative provides an opportunity for our<br />

hospitals to use their resources and expertise to<br />

improve health in the widest sense for their staff,<br />

patients and the wider community. Through our<br />

involvement, we aim to embed the initiative within<br />

our hospitals and extend this approach across<br />

HPSS.<br />

Attending the ‘<strong>Health</strong> improvement through organisational<br />

development’ seminar are, from left: Barbara Porter,<br />

Coordinator: <strong>Health</strong> Promoting <strong>Health</strong> Service programme,<br />

HPA; Cathy Wynne, North West Public <strong>Health</strong> Team,<br />

Manchester; Mark Dooris, University of Central Lancashire,<br />

and Deirdre Kenny, Director of <strong>Health</strong> Development,<br />

DHSSPS.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 7


Further meetings of the newly appointed<br />

DHSSPS steering group for HPH are also<br />

planned.<br />

We will be piloting ‘A healthy service: supporting<br />

health in hospital programme’. The objectives<br />

of the programme will include the development<br />

of:<br />

• a framework to embed the process of<br />

becoming a healthy setting;<br />

• a set of quality criteria;<br />

• a self-assessment tool to measure current<br />

strengths and areas for improvement as part of<br />

the action planning process.<br />

<strong>Health</strong>y schools<br />

The organisational development of schools to<br />

enable them to support and protect the health of<br />

pupils, staff and the local community has been<br />

the central focus of the Northern Ireland pilot of<br />

the <strong>Health</strong> Promoting Schools (HPS) initiative,<br />

which is managed by the HPA with funding from<br />

the DHSSPS.<br />

The initiative adopts an approach that focuses on<br />

three strands of activity to improve health. These<br />

are interdependent and aim to improve:<br />

• the ethos and environment of the school;<br />

• the quality of learning and teaching;<br />

• the quality of management practices for health.<br />

These are in line with, and add value to, current<br />

regional education policy for general school<br />

improvement.<br />

During the year, we undertook regional<br />

coordination and supporting actions that have<br />

contributed to partnership and capacity building,<br />

and that have helped further development and<br />

implementation of the pilot programme in the<br />

schools setting.<br />

Evaluation<br />

The pilot initiative has now reached its final year,<br />

with the regional evaluation commissioned by the<br />

HPA confirming its success in meeting the aims,<br />

objectives and expected outcomes.<br />

The key themes from the evaluation report<br />

confirmed that <strong>Health</strong>y Schools:<br />

• is a timely and important initiative, which is<br />

effectively managed and continuing to evolve<br />

successfully against a background of review in<br />

education and health;<br />

• provides a framework to address many<br />

health-related issues for pupils and staff, and<br />

to deliver and add value to the new curriculum<br />

in personal and social development;<br />

• has made a significant contribution to the<br />

promotion of school improvement through<br />

self-evaluation and school development<br />

planning.<br />

Recognition certificates<br />

Funding secured by the DHSSPS for the<br />

2005–2006 financial year has allowed the five<br />

local coordinators, supported by their<br />

management partnerships, to consolidate work<br />

with the 128 schools that received recognition<br />

certificates in 2004, and begin work with a<br />

further 5% of schools across Northern Ireland.<br />

Good practice in action: pupils from health promoting school Armoy Primary participating in the ‘Living willows for shade<br />

project’ with teacher Marina McKeown and Conservation Volunteer Mark Horton.*<br />

8 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


i<br />

Resources<br />

The HPA has continued to develop information<br />

and guidance materials to support this<br />

programme of work. December 2005 saw the<br />

launch of a searchable database of case studies<br />

under the <strong>Health</strong>y Schools programme. ‘<strong>Health</strong><br />

promoting schools: sharing good practice’ can<br />

be located on the HPA corporate website<br />

www.healthpromotionagency.org.uk<br />

Future developments<br />

In partnership with the <strong>Health</strong> and Education<br />

Liaison Group, the HPA first proposed a HPS<br />

initiative in 2002. Its vision then was for the<br />

outcomes achieved by the initiative to form the<br />

basis for long-term funding and sustainability.<br />

The HPA will continue to advise the DHSSPS on<br />

the possibility of incorporating the <strong>Health</strong>y<br />

Schools framework into mainstream education,<br />

and contribute to the planning and development<br />

of related policy and practice.<br />

<strong>Health</strong>y Schools and the new initiative, Extended<br />

Schools, share the common aim of supporting<br />

children’s health, safety and wellbeing. They also<br />

recognise that this aim can best be delivered<br />

through a process that involves pupils, staff, local<br />

communities and partner agencies. Extended<br />

Schools could have a key role in delivering a new<br />

<strong>Health</strong>y Schools policy by working with schools<br />

in areas of disadvantage to establish a<br />

whole-school approach to health and wellbeing.<br />

The HPA is discussing collaborative approaches<br />

and structures with the Department of Education<br />

and the Extended Schools team. ‘Creating<br />

healthy schools’ is one of six strategic priorities<br />

for action, recommended in the Fit futures report,<br />

and the HPA will play a role in the development<br />

of policy, practice and implementation of the<br />

recommendations. 4<br />

<strong>Health</strong> promoting workplaces<br />

As the workplace is a setting where many people<br />

spend the largest proportion of their time,<br />

employers can play a key role in contributing to<br />

the health of their employees and, in turn, the<br />

health of their organisation. Most workplace<br />

health and safety policies used to be primarily<br />

concerned with physical safety issues and<br />

accident prevention. Now, however, many<br />

employers realise they need to surpass basic<br />

statutory obligations of safety and occupational<br />

health to improve business itself.<br />

Receiving the award for BBC Big Challenge healthy<br />

workplaces NI and UK are, from left: Julie Hill, Coordinator,<br />

<strong>Health</strong> Promoting Workplaces, HPA; Paddy O’Connell,<br />

presenter, BBC Working Lunch; and Doreen McKenzie,<br />

proprietor, Knock Travel, Belfast.<br />

Work Well<br />

The HPA continued to manage and develop its<br />

pilot healthy workplace programme Work Well in<br />

partnership with the <strong>Health</strong> and Safety Executive<br />

for Northern Ireland (HSENI), under the Working<br />

for health strategy, and with the DHSSPS, under<br />

the IfH strategy. 7,1 The initiative supports small<br />

businesses (ie those with 10–50 employees) to<br />

assess their organisational and employee health<br />

needs, write a health action plan and implement<br />

this plan over a one year period.<br />

The pilot programme helped organisations to:<br />

• develop management practices and policies<br />

that support health and promote a positive<br />

working environment;<br />

• provide opportunities and activities to promote<br />

health and wellbeing;<br />

• implement improvements to the workplace<br />

that protect the safety and health of<br />

employees.<br />

The pilot stage of Work Well has ended and the<br />

evaluation has shown that the initiative has led to<br />

positive changes in organisational policy and<br />

ways of working, brought tangible improvements<br />

to employees’ health and generally improved the<br />

overall working environment. The initiative has<br />

resulted in the following outcomes:<br />

• a healthy workplace ‘model’ that small<br />

businesses can use to develop their own<br />

healthy workplace programmes;<br />

• a user friendly needs assessment process<br />

leading to a tailored health action plan that<br />

meets the needs of the individual organisation<br />

and its employees;<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 9


• eighteen ‘champion’ businesses that can<br />

demonstrate good practice in developing<br />

workplace health programmes;<br />

• knowledge that will impact on the future<br />

development of a healthy workplace training<br />

course.<br />

New employers guides<br />

The HPA has published three guides for<br />

employers on promoting health in the workplace:<br />

Promoting healthy eating at work, Promoting<br />

physical activity at work, and Promoting<br />

breastfeeding for mothers returning to work. In<br />

addition, a summary evaluation of the Work Well<br />

initiative is available.<br />

Future developments<br />

A healthy workplace training course will be<br />

designed and piloted later in 2006. It is aimed at<br />

people working to support businesses to develop<br />

healthy workplace programmes or address<br />

workplace health issues. The training course will<br />

incorporate the learning from the Work Well<br />

initiative.<br />

The HPA also plans to publish:<br />

• a healthy workplace handbook;<br />

• an organisational health assessment tool;<br />

• an employee questionnaire;<br />

• further guides on health-related workplace<br />

issues.<br />

<strong>Health</strong> promoting prisons<br />

In December 2005, the HPA formed a<br />

partnership with the Northern Ireland Prison<br />

Service (NIPS) to highlight prison health.<br />

Prisoners are more likely to come from lower<br />

socioeconomic groups and have poor levels of<br />

education, factors which are inextricably linked<br />

with ill health.<br />

Prison based health promotion therefore gives<br />

access to a population that is normally hard to<br />

reach, offering a unique opportunity to tackle<br />

issues of social exclusion and inequalities in<br />

health, and to increase the capacity of prisoners<br />

to fulfil their potential on release.<br />

Prison is also an important workplace and offers<br />

a prime opportunity to promote the health of<br />

staff.<br />

Future developments<br />

NIPS and the HPA are combining with other<br />

stakeholders to hold a conference in September<br />

2006 to influence the development of a<br />

framework for taking healthy prisons forward.<br />

10 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Smoking<br />

Annually, 3,000 lives are lost here as a result of<br />

tobacco-related illnesses - most are preventable.<br />

Our broad range of work this year helped us to<br />

contribute to meeting specific targets on<br />

smoking.<br />

Smoking legislation<br />

Minister for <strong>Health</strong> Shaun Woodward announced<br />

that from April 2007, Northern Ireland would go<br />

smokefree. The HPA had advocated for<br />

legislation to protect workers from second-hand<br />

smoke through various activities, including a one<br />

year follow-up to 2004 research into attitudes<br />

towards smoking in public. This showed a 7%<br />

increase in the number of people who said they<br />

would support a law to make workplaces<br />

smokefree. Press releases, a seminar and<br />

factsheets ensured wide exposure.<br />

Dr Brian Gaffney, back row left, Chief Executive, HPA, and<br />

<strong>Health</strong> Minister Shaun Woodward MP celebrate the<br />

smoking ban announcement with pupils from Belfast<br />

primary schools Seaview and St Joseph’s.<br />

Following the announcement, the Smokefree<br />

Northern Ireland Coalition, which the HPA<br />

facilitates and chairs, continued to lobby over<br />

exemptions. During the public consultation on the<br />

Draft smoking (NI) order, members of the<br />

coalition developed a collaborative response. 8<br />

The HPA also submitted a response.<br />

Campaigns<br />

Throughout the year we continued to raise<br />

awareness about the health effects of passive<br />

smoking and encourage support for the ban on<br />

smoking in public places through the television<br />

campaign, ‘Passive smoking: there’s nothing<br />

passive about it’. An evaluation of this campaign<br />

found that nearly half of smokers who had seen<br />

the ads said they would encourage them not to<br />

smoke in front of others. To encourage and<br />

support smokers to stop, ads highlighting the<br />

health effects of smoking and promoting the help<br />

and support available to smokers were<br />

broadcast. A competition was also launched to<br />

encourage young people to go to the HPA<br />

website www.up-2-you.net and find out about<br />

the dangers of passive smoking. The competition<br />

received over 3,000 entries.<br />

No Smoking Day<br />

The HPA supported the annual No Smoking Day<br />

(NSD) campaign through membership of the UK<br />

and Northern Ireland NSD committees. To help<br />

raise awareness and encourage smokers to make<br />

NSD their quit date, a TV ad campaign was<br />

broadcast, which promoted our Smokers’<br />

Helpline. We also carried out an evaluation of<br />

the 2005 campaign, which showed that 82% of<br />

the public were aware of the campaign, and 16%<br />

of smokers aware of the day made a quit attempt.<br />

Smoking cessation<br />

We continued work in the area of smoking<br />

cessation and in March held a seminar with<br />

young people to consider UK-wide research on<br />

effective smoking cessation. This highlighted the<br />

need for more evaluation of young people’s<br />

projects. Information was also produced to<br />

encourage primary care staff to offer advice.<br />

Supporting work<br />

In support of professional development in smoking<br />

cessation, we carried out a needs assessment with<br />

healthcare professionals to identify preferred<br />

methods for receiving information and training. We<br />

continued development of smoking cessation<br />

e-learning for professionals and were on the panel<br />

of judges for the ‘Smoking cessation project of the<br />

year’ award.<br />

Future developments<br />

We will continue to work collaboratively with<br />

others to support the implementation of the Draft<br />

smoking (NI) order, and will continue our<br />

provision of support to smokers who want to<br />

quit. The Up-2-You website will also continue to<br />

be developed.<br />

i<br />

i<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 11


Drugs and alcohol<br />

Alcohol and substance misuse are two major<br />

public health issues in Northern Ireland. To<br />

contribute to meeting our targets in this area, we<br />

were involved in many projects, including the<br />

development of the New strategic direction for<br />

alcohol and drugs (2006–2011) strategy,<br />

through membership of the strategy development<br />

team and steering group. 9<br />

Working together<br />

We participated in many working groups and<br />

special interest groups during the year. Our<br />

involvement at a strategic level is important to<br />

help ensure that this work is integrated with work<br />

in other HPA core areas, including mental and<br />

sexual health.<br />

We also submitted a written response to the<br />

Department for Social Development’s<br />

consultation on liquor licensing, welcoming the<br />

review of current licensing laws and highlighting<br />

the need for improved mechanisms to enforce<br />

laws on underage drinking. 10<br />

The Regional Alcohol and Drug Forum, which the<br />

HPA chairs and facilitates, was also re-established<br />

during 2005.<br />

Drinking habits of young people<br />

Work to tackle underage drinking included a<br />

report identifying changes in the drinking trends<br />

of young people aged 11 to 16, published by the<br />

HPA in collaboration with the Irish Temperance<br />

League. The report presented secondary<br />

analyses from the 1997 <strong>Health</strong> behaviour of<br />

school children in Northern Ireland survey and<br />

the 2000 and 2003 Young persons’ behaviour<br />

and attitudes surveys. 11, 12<br />

The HPA also organised a breakfast seminar<br />

entitled ‘Adolescent drinking in Northern Ireland’,<br />

which attracted almost 90 delegates.<br />

Campaigns and resources<br />

In March the HPA, in conjunction with the Drug<br />

and Alcohol Strategy Team, launched an alcohol<br />

campaign to highlight the risks associated with<br />

binge drinking. A range of materials with<br />

information about alcohol and health was<br />

developed, including beer mats and paper wine<br />

bottle bags. A new information leaflet and a unit<br />

calculator ‘wheel’ were also developed and<br />

distributed through regional newspapers. The<br />

campaign was supported by off-sales across<br />

Northern Ireland as well as the Northern Ireland<br />

Drinks Industry Group. An information pack<br />

Solvent abuse: a guide for retailers, which was<br />

first produced by the HPA several years ago, was<br />

reprinted and distributed. Re-Solv, a charity<br />

involved in tackling solvent abuse, distributed the<br />

pack to local retailers.<br />

A new series of drug awareness posters was<br />

displayed in pubs and nightclubs popular with<br />

18 to 30 year olds. The posters deal with drugs<br />

such as cannabis, cocaine and Ecstasy, as well<br />

as drink spiking, mixing drugs and alcohol, and<br />

personal safety. They were developed following<br />

qualitative research with the target group.<br />

DrugsAlcohol.info<br />

The HPA is funded by the DHSSPS’s Drug and<br />

Alcohol Strategy Team to develop and maintain<br />

www.drugsalcohol.info The site has been<br />

redeveloped to be more user friendly and<br />

updated more easily. Throughout the year, the<br />

website was updated with news items, statistics<br />

and links to new research.<br />

i<br />

Victoria Creasy, left, Senior Manager: Public <strong>Health</strong>, HPA,<br />

and Shelly Cooke, Wineflair, Lisburn Road, Belfast, with<br />

off-sales material highlighting the binge drinking campaign.<br />

Future developments<br />

We will continue to work collaboratively with<br />

many organisations and agencies in support of<br />

the New strategic direction for alcohol and drugs<br />

(2006–2011), and work to increase public<br />

awareness of the risks of alcohol misuse and<br />

illicit drug use. 9<br />

12 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Nutrition and oral health<br />

i<br />

Good nutrition is vital in promoting good health<br />

and wellbeing, protecting against serious<br />

illnesses and health problems such as heart<br />

disease, some cancers, obesity, diabetes and<br />

oral disease. This year, strategic activity<br />

continued with the provision of expert advice<br />

throughout the development of the Fit futures<br />

initiative. 4 On a practical level we achieved<br />

objectives through a wide range of activities.<br />

Child nutrition conference<br />

Over 200 professionals from health and<br />

education were updated on new guidance on<br />

maternal and child nutrition at our ‘Start healthy,<br />

stay healthy’ conference in October.<br />

Fit Futures process<br />

We continued to provide detailed, up-to-date<br />

information on the Fit futures obesity initiative,<br />

compiling a research and information baseline<br />

that details sources of local data on overweight<br />

and obesity and its causes. This was published<br />

at: www.investingforhealthni.gov.uk/fitfutures.asp<br />

NIORG obesity conference<br />

We contributed to the planning of the Northern<br />

Ireland Obesity Research Group’s (NIORG) first<br />

annual conference at Queen’s University, Belfast,<br />

which informed health professionals and<br />

academics of current research on obesity and<br />

provided an update of local work.<br />

Weight Wise at work<br />

In support of the UK-wide Weight Wise<br />

campaign, we updated the leaflet Small changes,<br />

big benefits, which aims to raise employees’<br />

awareness of the effects of eating patterns on<br />

health. We developed Promoting healthy eating at<br />

work, which provides information on the benefits<br />

to business of promoting healthy eating in the<br />

workplace. We also worked with the Men’s <strong>Health</strong><br />

Forum to support Men’s <strong>Health</strong> Week, highlighting<br />

the issues of being overweight or obese.<br />

Fresh Fruit in Schools<br />

Work on the Fresh Fruit in Schools pilot project<br />

continued in partnership with the IfH team and<br />

the HAZs. A summary interim report from<br />

evaluation of the first two years of the initiative is<br />

available from the HPA and local HAZ websites.<br />

Cook it!<br />

We continued to support Cook it! – a community<br />

nutrition education programme – at a regional level<br />

and worked with, and provided support for, the Big<br />

Lottery-funded Cook it! teams. We continued to<br />

manage evaluation, develop resources, update and<br />

reprint the Cook it! manual, and coordinate<br />

regional groups. The programme was developed in<br />

partnership with community dietitians from several<br />

<strong>Health</strong> and Social Service Boards (HSSBs).<br />

Food 4 Play<br />

Commitment to the Food 4 Play programme<br />

continued, which aims to bring the nutritional<br />

needs of children aged 4–14 years to the<br />

attention of those involved in play projects.<br />

Training on the resource pack for the play workers<br />

was coordinated by PlayBoard in association with<br />

the HPA and community dietitians.<br />

Future developments<br />

Collaborative work with a wide range of<br />

organisations and agencies will be developed to<br />

contribute to the development of an environment<br />

that enables people in Northern Ireland to<br />

prevent diet-related diseases, enhance health<br />

and take forward the recommendations outlined<br />

in Fit futures.<br />

The winner of the Fresh Fruit in Schools competition, Helen<br />

Jameson, left, with her son John; Paula Tally, Armagh and<br />

Dungannon <strong>Health</strong> Action Zone Manager; and Laura<br />

Donnelly, <strong>Health</strong> Development Officer: Nutrition, HPA.<br />

New guidelines for childminders<br />

We revised our publication on nutrition for the<br />

early years to include new weaning advice and<br />

guidance for childminders. The updated document,<br />

Nutrition matters for the early years: healthy eating<br />

for the under fives in childcare, will be distributed<br />

through training seminars for childcare providers.


Physical activity<br />

Physical activity improves our health and helps to<br />

prevent disease. Being active even for short<br />

periods can provide a range of health benefits to<br />

everyone, regardless of age, weight, health<br />

condition or disability.<br />

We continued our important role in this area by<br />

supporting the Northern Ireland physical activity<br />

strategy and action plan through facilitating the<br />

strategy implementation group (NIPAIG), regional<br />

public information campaign work and<br />

collaborative projects.<br />

Physical activity campaign<br />

The latest phase in the HPA public information<br />

campaign was launched in March. ‘Every small<br />

step is a forward step’ targets women,<br />

particularly those with small children, and<br />

promotes the message that 30 minutes of<br />

moderate physical activity on five or more days of<br />

the week helps to protect your health. The<br />

campaign involved the development of a TV<br />

advert, the New you magazine, and a website<br />

www.getalifegetactive.com<br />

Get Active in the Community<br />

The Get Active in the Community Cash Grant<br />

Awards scheme continued for the seventh year.<br />

The scheme, which supports the physical activity<br />

campaign of the regional strategy through grant<br />

aid, has helped hundreds of groups to improve<br />

health in their local communities through<br />

increased physical activity.<br />

This year, a total of 173 of the 264 applicants<br />

received grants up to the value of £500 each for<br />

activities such as walking and rambling, dancing<br />

including hip hop, salsa and set, armchair<br />

aerobics, yoga and swimming.<br />

Actively Ageing Well<br />

In 2005, the Actively Ageing Well (AAW)<br />

partnership of the HPA and Age Concern, with<br />

Big Lottery funding, launched the year of dance<br />

as an incentive to help older people keep active.<br />

Over 34 groups took part in activities including<br />

salsa, old time, line, circle, Irish and Scottish<br />

dancing. A ‘dancefest’ in the Northern Board<br />

area in October was attended by over 140<br />

people aged 50+.<br />

Actively launching the Actively Ageing Well poster are<br />

Lurgan ladies Maureen McVeigh, Sadie Hamill, Theresa<br />

O’Neill, Joan Fineton, Geraldine Doran, Pat Lawlor, Una<br />

Cassidy, Marie Fox and Marie French.<br />

The AAW partnership also produced a report,<br />

Connections for health, which summarises<br />

research reviewing the impact of the initiative on<br />

social capital in the participating communities.<br />

The research applied the new social capital<br />

outcome indicators developed by the Department<br />

of Social Development, through Community<br />

Evaluation Northern Ireland.<br />

An exhibition of positive, inclusive and<br />

challenging images of older people engaged in<br />

physical activity through the AAW initiative went<br />

on display at the Waterfront Hall in Belfast and<br />

other council premises throughout Northern<br />

Ireland. To support the exhibition, the HPA<br />

produced a poster and calendar and reprinted<br />

its leaflet on physical activity for older people,<br />

called Make the first move.<br />

Future developments<br />

The HPA will continue to work in partnership with<br />

other organisations and agencies to deliver on<br />

shared objectives. We will continue to provide<br />

advice at a strategic level, working to increase<br />

awareness of the benefits of regular, moderate<br />

physical activity, and encouraging increased<br />

participation in physical activity at community and<br />

individual level.<br />

The AAW partnership will be in its final year in<br />

2006–2007. The HPA will review its plans for<br />

the continuing support of older people’s health<br />

as part of the ‘Ageing in an inclusive society’<br />

agenda.<br />

14 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Breastfeeding<br />

Breastfeeding is increasingly recognised as a<br />

significant public health issue as it provides many<br />

health benefits to both mother and baby. Our<br />

commitment to supporting ongoing<br />

implementation of the Breastfeeding strategy for<br />

Northern Ireland is evident through the work<br />

undertaken. 13<br />

i<br />

All-island conference<br />

In May 2005 the HPA organised the first<br />

all-island breastfeeding conference in association<br />

with the <strong>Health</strong> <strong>Promotion</strong> Unit of the Department<br />

of <strong>Health</strong> and Children, Republic of Ireland (RoI).<br />

The conference, entitled ‘Breastfeeding really<br />

matters’ was held in the Waterfront Hall, Belfast.<br />

Over 320 delegates from across the island of<br />

Ireland attended, including health care<br />

professionals, educationalists, voluntary support<br />

organisations and peer support mothers. The<br />

keynote speaker was Dr Nils Bergman, Senior<br />

Medical Superintendent, Mowbray Maternity<br />

Hospital, Cape Town.<br />

Breastfeeding welcome here<br />

A mother-led initiative for breastfeeding was also<br />

launched. The ‘Breastfeeding welcome here’<br />

initiative aims to improve social acceptability of<br />

breastfeeding and help mothers identify places<br />

where they can breastfeed their baby when they<br />

are out and about. The scheme has attracted<br />

interest from several district councils and almost<br />

40 full members have signed up. Full details of<br />

the scheme and an up-to-date list of members<br />

can be viewed on www.breastfedbabies.org<br />

Breastfeeding Awareness Week<br />

New resources were produced to help support<br />

the welcome scheme and National Breastfeeding<br />

Awareness Week. These included a poster<br />

featuring a mum breastfeeding in a bus station<br />

and a leaflet entitled Breastfeeding out and<br />

about. The leaflet provides information and<br />

advice for mothers on making breastfeeding part<br />

of their everyday life.<br />

UK Baby Friendly Initiative<br />

During the year we held two United Nations<br />

Children’s Fund (UNICEF) UK Baby Friendly<br />

Initiative workshops entitled ‘Auditing practices to<br />

support breastfeeding’ and ‘Delivering in-house<br />

Clare Kelly and baby Jorja enjoy the all-island<br />

breastfeeding conference with Janet Calvert, Regional<br />

Breastfeeding Coordinator, HPA, and Dr Nils Bergman,<br />

Senior Medical Superintendent, Mowbray Maternity<br />

Hospital, Cape Town.<br />

breastfeeding education’. These were delivered<br />

by Sue Ashmore and Carmel Duffy of UNICEF.<br />

Several members of the breastfeeding<br />

coordinators forum, audit personnel and<br />

educationalists from throughout Northern Ireland<br />

benefited from the expertise of the UNICEF<br />

facilitators.<br />

Future developments<br />

Next year the HPA and UNICEF will be<br />

collaborating to enable the regional<br />

breastfeeding coordinator to provide support for<br />

HSSTs that are seeking Baby Friendly<br />

accreditation. This will be the first collaboration<br />

of this kind in the UK. We will also be aiming to<br />

meet the breastfeeding targets outlined in A<br />

healthier future. 14 This will require significant<br />

changes and improvements in breastfeeding<br />

promotion and support, and a commitment to<br />

build on recent progress through the continued<br />

implementation of the recommendations<br />

contained in the Breastfeeding strategy for<br />

Northern Ireland.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 15


Maternal and child health<br />

(including CEMACH)<br />

Confidential Enquiry into Maternal and Child<br />

<strong>Health</strong> (CEMACH) aims to improve the health of<br />

mothers, babies and children by carrying out<br />

confidential enquiries on a nationwide basis and<br />

widely disseminating the findings and<br />

recommendations.<br />

reviews conducted on a subset of deaths, with a<br />

focus on identifying preventable and avoidable<br />

factors. We hope that the work we contribute in<br />

Northern Ireland will help inform a future national<br />

review of child death.<br />

The Northern Ireland office of CEMACH<br />

transferred from Castle Buildings, Stormont, to<br />

the HPA in January 2006. It oversees the<br />

Northern Ireland input of the enquiry and<br />

develops the enquiry within a broader approach<br />

to maternal and child health information.<br />

Maternal enquiry<br />

This covers all maternal deaths in the UK<br />

occurring during pregnancy and up to 12 months<br />

after delivery. A Why mothers die report is<br />

produced, identifying clinical lessons and wider<br />

policy issues. 15 Data collection for the new<br />

triennium commenced on 1 January 2006.<br />

Perinatal enquiry<br />

Information is collected from every hospital on<br />

perinatal and infant deaths from 22 weeks of<br />

gestation up to 28 days of life. The report for<br />

2004 was published in March 2006 and was<br />

distributed to 150 health planners and providers<br />

in Northern Ireland. 16 Trusts were also sent<br />

individual Trust-specific reports to enable them to<br />

compare their results with other providers<br />

regionally and nationally on a confidential basis.<br />

Child health<br />

The overall aim of this new area for CEMACH is<br />

to improve the health of children older than 28<br />

days by identifying patterns of practice or service<br />

provision related to adverse outcomes, which<br />

could include death or morbidity.<br />

Northern Ireland is one of five regions selected to<br />

contribute to the first CEMACH pilot study in this<br />

area. This will seek to obtain an overview of all<br />

child deaths from 28 days to 18 years over a one<br />

year period from January 2006. Core data on all<br />

child deaths identified in these regions will be<br />

collected and detailed local multidisciplinary<br />

Confidentiality is a fundamental principle of the<br />

work of CEMACH. The confidentiality of not only<br />

the patients, but also the clinicians and providers,<br />

is strictly safeguarded. All enquiries are<br />

conducted on notes and data that have already<br />

been anonymised to ensure that confidentiality is<br />

maintained.<br />

All CEMACH projects rely on the contribution of<br />

health professionals, by providing data,<br />

participating as assessors and implementing<br />

recommendations into HSST practice. We<br />

appreciate their continued support.<br />

Future developments<br />

The maternal and child health office will continue<br />

to collaborate and liaise with other perinatal and<br />

child health information systems to allow more<br />

comprehensive analysis of the health of mothers<br />

and babies, and to ensure that recommendations<br />

based on the enquiry are implemented across<br />

the HPSS.<br />

16 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Sexual health<br />

The HPA encourages tolerance, understanding<br />

and responsibility in relation to sexual health.<br />

Sexual health promotion incorporates areas such<br />

as sex education, family planning, and the<br />

prevention of unplanned teenage pregnancies,<br />

sexually transmitted infections and the spread of<br />

HIV and AIDS.<br />

During the year we contributed to meeting the<br />

recommendations from the Teenage pregnancy<br />

and parenthood: strategy and action plan<br />

2002–2007, and the draft document A five year<br />

sexual health promotion strategy and action<br />

plan. 17, 18 This was achieved through activities<br />

such as the provision of information to<br />

professionals and the public through drama,<br />

factsheets, advertising in bars and clubs, and<br />

policy development and advice on sexual health<br />

issues.<br />

Teenage pregnancy and parenthood<br />

During the year the HPA provided funding for a<br />

production developed by educational theatre<br />

company Replay Productions. Aimed at pupils<br />

aged 14 and over, His ’n’ Hers was set in the<br />

context of the Teenage pregnancy and<br />

parenthood strategy and the Relationships and<br />

sexuality education guidelines for schools. 19 The<br />

project had input from teenagers, teachers and<br />

health professionals, and was extremely well<br />

received by participating schools.<br />

Parents and sex education<br />

Key messages on the importance of the bond<br />

between parent and adolescent, maintaining<br />

boundaries for behaviour, and fostering skills to<br />

reduce risk factors in the lives of young people<br />

were emphasised at a seminar organised by the<br />

HPA in partnership with the Sexual <strong>Health</strong><br />

Information Exchange Group (SHIEG).<br />

Feedback from the seminar has helped inform<br />

the development of future events as part of the<br />

continued commitment from SHIEG to training<br />

on key issues relating to teenage pregnancy,<br />

parenthood and sexual health.<br />

Policy advice<br />

The HPA continued to contribute as a member of<br />

the Teenage Pregnancy and Parenthood Strategy<br />

Implementation Group. During the year,<br />

Attending the ‘Role of parents in sex education’ seminar<br />

are, from left, Janice Armstrong, Homefirst Community<br />

HSST; Dr Brian Gaffney, Chief Executive, HPA; Dr Miriam<br />

McCarthy, DHSSPS; Dr Vincent Moloney, Dublin; Penny<br />

Hughes, Parents’ Advice Centre; Ed Sipler, Down Lisburn<br />

HSST; and Diana Gossrau-Breen, <strong>Health</strong> Development<br />

Officer: Sexual <strong>Health</strong>, HPA.<br />

responses to the consultation on the draft sexual<br />

health promotion strategy were provided by the<br />

HPA.<br />

SHI service<br />

The HPA continued its partnership with the family<br />

planning association (fpa) in Northern Ireland to<br />

provide accessible information through the<br />

Sexual <strong>Health</strong> Information (SHI) service. As part<br />

of this service, the series of factsheets were<br />

updated on the HPA website. During the year the<br />

helpline responded to over 6,300 queries and<br />

1,000 written responses were provided by the<br />

fpa.<br />

Analysis of the service shows that the greatest<br />

number of enquires relate to the locality and<br />

opening times of family planning clinics, and are<br />

from women faced with an unplanned pregnancy.<br />

Significantly, there has been an increase in<br />

enquiries on sexually transmitted infections, most<br />

notably from men.<br />

Future developments<br />

We will continue to work closely with the<br />

DHSSPS on the development of the regional<br />

sexual health promotion strategy, and work to<br />

meet the objectives of the Teenage pregnancy<br />

and parenthood strategy. We also aim to<br />

organise a regional sexual health conference.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 17


Mental health<br />

Good mental health is associated with a positive<br />

self-image, satisfying relationships, and skills and<br />

competencies in areas such as decision making,<br />

problem solving and self motivation. We<br />

continued to promote good mental health by<br />

contributing to meeting IfH targets and the<br />

regional Promoting mental health: strategy and<br />

action plan, 2003-2008. 1, 20<br />

Mental <strong>Health</strong> <strong>Promotion</strong> Network<br />

A Mental <strong>Health</strong> <strong>Promotion</strong> Network was<br />

established and facilitated by the HPA. It<br />

comprises 11 representatives from a range of<br />

agencies and acts as a forum for discussion,<br />

professional development and training.<br />

Mental <strong>Health</strong> First Aid<br />

The HPA has been working in partnership with<br />

the mental health sub-group of the Cooperation<br />

and Working Together (CAWT) group, and<br />

Aware Defeat Depression, to pilot Mental <strong>Health</strong><br />

First Aid (MHFA) training. MHFA is the initial help<br />

given to someone experiencing a mental<br />

health problem before professional help is<br />

sought. The programme was adapted from the<br />

Scottish Executive’s national programme for<br />

mental health.<br />

The HPA provided funding for 15 instructors to<br />

be trained to deliver a 12 hour evidence-based<br />

programme. We are evaluating training that is<br />

targeting individuals and organisations working<br />

with 16–25 year olds.<br />

Clifford Beers<br />

We are a member of a five nations group that<br />

works in partnership with international charity The<br />

Clifford Beers Foundation to organise the annual<br />

mental health promotion conference. During the<br />

year we organised and attended the 2005<br />

conference in Dublin and helped plan the 2006<br />

conference in London.<br />

Mind your head<br />

We continued the partnership with the National<br />

Union of Students and the Union of Students in<br />

Ireland to relaunch the Mind your head resources<br />

at an event in Belfast to mark World Mental<br />

<strong>Health</strong> Day. These booklets were distributed to<br />

first year students throughout Northern Ireland.<br />

Deirdre McNamee, Senior Manager: Public <strong>Health</strong>, HPA,<br />

and Damien Kavanagh, Convenor of NUS-USI, at the<br />

relaunch of the Mind your head resource.<br />

R U right in the head?<br />

Two resources for young men and practitioners<br />

entitled R U right in the head? were disseminated<br />

at three training events organised by the HPA.<br />

Participants attended training on the themes of<br />

masculinity and the public and private lives of<br />

young men, and how these issues affect mental<br />

health and wellbeing.<br />

Suicide prevention<br />

The HPA was involved with the suicide task force<br />

in the consultation to shape the development of a<br />

suicide strategy and action plan. As part of this<br />

work, we organised a conference that was<br />

attended by over 350 people, including families<br />

bereaved by suicide. The draft suicide prevention<br />

strategy Protect life: a shared vision was<br />

launched on 30 March. 2<br />

Design for Living<br />

The Design for Living Partnership, comprising<br />

Action Mental <strong>Health</strong>, the Youth Council for<br />

Northern Ireland and the HPA, organised two<br />

seminars on building self-esteem and resilience<br />

in young people, and over 70 participants<br />

attended.<br />

Future developments<br />

Evaluation will help inform the future direction for<br />

MHFA within Northern Ireland, and the findings of<br />

an evaluation of the effectiveness of the Mind your<br />

head resources will shape development of future<br />

initiatives within education. We will undertake a<br />

number of projects as part of the response<br />

announced at the launch of the draft suicide<br />

prevention strategy. Due to continuing demand for<br />

Design for Living Partnership training, plans are in<br />

place to extend the number of seminars.<br />

18 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Research and evaluation<br />

Research and evaluation remains central to the<br />

work of the HPA. This area informs policy and<br />

programme development, examines the process<br />

and measures the impact of interventions, and<br />

provides an evidence base for future work.<br />

The depth and scale of the research and<br />

evaluation input to our work is highlighted<br />

throughout this report – especially in the areas of<br />

smoking, alcohol, health protection, physical<br />

activity and breastfeeding.<br />

Dr Brian Gaffney, left, Chief Executive, HPA, with Jim<br />

Currie, Chairman of the Irish Temperance League, at the<br />

launch of Drinking behaviour among young people in<br />

Northern Ireland.<br />

Evaluation of health promotion<br />

interventions<br />

This year saw an expansion in larger scale<br />

evaluation work on behalf of partner<br />

organisations. We continued to take regional<br />

responsibility for evaluations of a number of<br />

major health promotion interventions, including<br />

the Fresh Fruit in Schools pilot, the Cook it!<br />

community nutrition programme, MHFA training,<br />

His ‘n’ Hers sexual health theatre production, and<br />

the Work Well project.<br />

We also provided the Department of Education<br />

with research advice on the Evaluation of the<br />

pilot of the catering for healthier lifestyles<br />

standards in Northern Ireland, which ended in<br />

June 2005. 21<br />

The Irish Temperance League provided funding<br />

to carry out secondary analysis of the<br />

<strong>Health</strong> behaviour of school children survey<br />

(1997) and the Young persons’ behaviour and<br />

attitudes surveys (2000, 2003). This was to<br />

examine changes in the levels of alcohol<br />

experimentation and analyse compared<br />

responses to various psychosocial questions<br />

between regular drinkers and others. 11, 12<br />

A seminar entitled ‘Using focus groups: a<br />

comprehensive introduction’ was also organised.<br />

New research on children<br />

This year we carried out a survey to investigate<br />

children’s general health and wellbeing. The<br />

questionnaire was designed for self completion<br />

by 8--11 year olds and incorporated elements<br />

such as mental health, risk avoidance, levels of<br />

physical activity and daily eating habits. Given<br />

the recent focus on childhood obesity in the UK<br />

and development of the Fit Futures initiative in<br />

Northern Ireland by the DHSSPS, height and<br />

weight measurements were taken to determine<br />

the numbers of overweight or obese children<br />

within the study population. Results will be due in<br />

autumn 2006 on the 1,708 children from 32<br />

schools who took part.<br />

Research review<br />

The Research and evaluation review 2004–2005<br />

was produced and covered a broad range of<br />

research and evaluation work carried out during<br />

that year. This included summaries on tobacco<br />

research projects, and evaluations on alcohol,<br />

breastfeeding and antibiotics campaigns.<br />

Future developments<br />

We will continue to manage an extensive<br />

programme of primary and secondary research<br />

and evaluation, which will inform health<br />

promotion policy and programme development,<br />

and which measures the impact of a variety of<br />

health promotion interventions.<br />

We will continue to develop our information base<br />

and appraise work and publish research findings<br />

from other sources to ensure that we learn from<br />

best practice globally, and that our work is<br />

current and innovative.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 19


<strong>Health</strong> protection<br />

i<br />

<strong>Health</strong> protection involves the elimination or<br />

control of external threats to public health. In this<br />

area we provide information and encourage the<br />

uptake of appropriate interventions that will<br />

protect and maintain people’s health in a range<br />

of target groups. This has been achieved by<br />

working collaboratively with various organisations<br />

within the health and social services.<br />

Flu programme<br />

We supported<br />

the DHSSPS flu<br />

programme<br />

through a public<br />

information<br />

campaign to raise<br />

awareness of the<br />

benefits of the flu<br />

vaccination. The<br />

campaign<br />

focused primarily on the<br />

over 65s and those considered ‘at risk’ due to a<br />

serious medical condition.<br />

It included television and radio advertising,<br />

posters and leaflets. The main campaign leaflet<br />

was translated into five regional/ethnic minority<br />

languages and made available as PDF files on<br />

the HPA website and at www.dhsspsni.gov.uk<br />

Uptake rates for flu immunisation exceeded the<br />

targets set, with 76.8% of over 65s and 80.9%<br />

of those considered ‘at risk’ vaccinated. Targets<br />

set for these groups were 70% and 60%<br />

respectively. Materials were also developed to<br />

encourage healthcare workers and main carers<br />

for elderly or disabled people to get the flu<br />

vaccination.<br />

BCG and TB<br />

Following a change to the routine childhood<br />

immunisation policy, schoolchildren in Northern<br />

Ireland aged 10–14 are no longer tested for<br />

tuberculosis and, where necessary, given the<br />

BCG vaccine. The HPA revised the series of<br />

immunisation leaflets to reflect this. We sat on a<br />

regional group for the new policy, which targets<br />

young babies and others at risk, and developed<br />

support materials for professionals and members<br />

of the public.<br />

Antibiotics<br />

Following our public<br />

information campaign last<br />

year that aimed to increase<br />

understanding of the<br />

appropriate use of<br />

antibiotics, we carried out<br />

post-campaign research.<br />

This found that 67% of<br />

those who recalled the<br />

television advertisement or<br />

information leaflet said the<br />

campaign did or would discourage them from<br />

taking antibiotics for coughs, colds, sore throats<br />

or flu. Evaluation also indicated an increased<br />

awareness that not all infections required an<br />

antibiotic - a key campaign message.<br />

Breast screening<br />

The HPA updated and reprinted the series of<br />

information leaflets to support the Northern<br />

Ireland Breast Screening Programme. These are<br />

available from the local screening centres and<br />

the central health promotion resource services in<br />

<strong>Health</strong> and Social Services Board areas. Two of<br />

the four leaflets have been translated into a<br />

number of regional/ethnic minority languages and<br />

are available as PDF files from the websites<br />

listed on this page.<br />

Future developments<br />

We will continue to contribute to the ongoing<br />

development of immunisation materials with the<br />

production of a range of new information for the<br />

childhood immunisation programme. This should<br />

follow the anticipated introduction in 2006 of a<br />

new vaccine for babies and booster doses of<br />

some existing vaccines.<br />

Work in the area of communicable disease is set<br />

to continue with the development of information<br />

on TB control, on hand washing for the general<br />

public to control Methicillin Resistant<br />

Staphylococcus Aureus (MRSA), and on<br />

hepatitis C for both the public and professionals.<br />

i<br />

20 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Communications<br />

i<br />

i<br />

We are committed to achieving high quality<br />

standards in all aspects of our communications<br />

work and seek to improve the availability and<br />

accessibility of our information. During the year<br />

we undertook many different projects.<br />

Electronic communications<br />

Our seven websites, including our corporate<br />

website www.healthpromotionagency.org.uk<br />

which ranks first in a Google UK search for<br />

‘health promotion’, were further developed. A<br />

searchable database of case studies for <strong>Health</strong><br />

Promoting Schools and a new section for the<br />

<strong>Health</strong> Promoting <strong>Health</strong> Service programme<br />

were also added.<br />

campaign featured in local retail outlets.<br />

Additional activities included the ‘Breastfeeding<br />

welcome here’ campaign, the DHSSPS flu<br />

programme through TV, radio and support<br />

materials, revision of immunisation leaflets and a<br />

sexual health poster campaign.<br />

Our passive smoking TV ad ‘Safety’, which<br />

focuses on passive smoking in the home, was<br />

awarded a finalist certificate in the 2005 Global<br />

advertising awards.<br />

Sharing communications<br />

We updated and reprinted more than 30 core<br />

publications including The Pregnancy book,<br />

which we adapt locally from the Department of<br />

<strong>Health</strong> original, and its follow-on publication,<br />

Birth to five.<br />

During the year we continued to share<br />

communications expertise, campaign ads and<br />

publications covering many different topics with<br />

other health organisations throughout the world.<br />

i<br />

i<br />

i<br />

DrugsAlcohol.info underwent major change and<br />

Up-2-You.net was updated with a competition,<br />

poll and new content. The website for the IfH<br />

conference was developed and a new section<br />

added to www.breastfedbabies.org Our intranet<br />

continued to be developed and four issues of our<br />

staff newsletter produced.<br />

Public information campaigns<br />

This year we undertook many major public<br />

information campaigns, notably ‘Passive smoking:<br />

there’s nothing passive about it’ and the<br />

campaign to raise awareness of the help and<br />

support available for smokers. A new alcohol<br />

campaign was launched using a range of<br />

promotional materials to encourage people to<br />

consider their consumption.<br />

An extensive physical activity campaign<br />

consisting of TV advertising, a magazine, leaflet,<br />

poster and the getalifegetactive.com website<br />

took place, and the ‘Solvent abuse can kill’<br />

Corporate communications<br />

We produced six issues of Inform to keep<br />

colleagues up to date on HPA work. Other<br />

reports included the 11 th annual CINDI<br />

highlights, the IfH update 2005 and our Annual<br />

report. Our staff survey ‘Your views count’,<br />

conducted in 2004, which examined staff<br />

attitudes towards issues related to working for<br />

the HPA was readdressed during the year<br />

through a staff feedback day.<br />

Press and publicity<br />

The HPA press office continued to provide an<br />

efficient proactive service to both local and<br />

national media on a range of health promotion<br />

issues. Significant coverage was gained for a<br />

number of campaigns and enquiries about<br />

alcohol, drugs and mental health increased<br />

substantially.<br />

Future developments<br />

We will continue to look for innovative and<br />

effective ways of making our work more<br />

accessible to the wide range of groups that we<br />

serve, within the capacity and resources available<br />

to us and in accordance with our<br />

communications strategy and protocols.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 21


International collaboration<br />

During the year we contributed to the wider<br />

health promotion arenas through linking with<br />

organisations and agencies in the Republic of<br />

Ireland (RoI), the UK and internationally.<br />

Cross-border<br />

We met partners from the DHSSPS and the<br />

<strong>Health</strong> <strong>Promotion</strong> Unit in the Department of<br />

<strong>Health</strong> and Children (RoI) to address strategic<br />

issues. The first all-island breastfeeding<br />

conference, organised by the HPA and the<br />

<strong>Health</strong> <strong>Promotion</strong> Unit (RoI), took place in Belfast<br />

and we took on the role of coordination centre<br />

for WHO HPH in Northern Ireland for four years.<br />

We were also among the organisers, with WHO<br />

and the two cross-border networks of HPH, of<br />

the 13 th international HPH conference in Dublin.<br />

Work to develop joint initiatives on suicide<br />

prevention with the National Office of Suicide<br />

Prevention in RoI also began.<br />

East/west collaboration<br />

The HPA along with the DHSSPS, the<br />

Department of <strong>Health</strong> and Children (RoI), the<br />

Scottish Executive, the Welsh Assembly<br />

Government, and the National Institute for Mental<br />

<strong>Health</strong> (England) works with The Clifford Beers<br />

Foundation to organise an annual mental health<br />

promotion conference. Over 300 participants met<br />

in Dublin during 2005.<br />

We work in partnership with the mental health<br />

sub-group of Cooperation and Working Together<br />

and Aware Defeat Depression to pilot a Mental<br />

<strong>Health</strong> First Aid programme in the border regions<br />

of Ireland. This involved collaboration with the<br />

Scottish Executive. We also contributed to the<br />

UK mental health enquiry, hosted two UNICEF<br />

UK Baby Friendly Initiative workshops and jointly<br />

delivered a three day breastfeeding management<br />

course with UNICEF. We also facilitated the first<br />

meeting of the steering group for HPH as part of<br />

our <strong>Health</strong> Promoting <strong>Health</strong> Service programme.<br />

Further meetings and collaboration with England,<br />

Scotland and Wales are planned.<br />

WHO/CINDI<br />

We enhanced links with WHO through work as a<br />

WHO Collaborating Centre for Training and<br />

Research in Communications and Information<br />

Technology in <strong>Health</strong> <strong>Promotion</strong> and Disease<br />

Prevention. This remit was further fulfilled through<br />

the WHO’s CINDI (Countrywide Integrated<br />

Noncommunicable Diseases Intervention)<br />

Programme, coordination of CINDI activities in<br />

Northern Ireland for the 16 th year, and compilation<br />

of the 11 th edition of CINDI highlights.<br />

Communications world-wide<br />

This year we continued to share communications<br />

expertise with other health organisations across<br />

the world. Campaign ads and publications<br />

covering passive smoking, breastfeeding, drugs<br />

awareness, and bottle feeding were adapted by<br />

health organisations in Australia, England, Iceland,<br />

Serbia, the Republic of Macedonia and Wales.<br />

Attending the HPH conference in Dublin are, from left:<br />

Chris Fitzgerald, Department of <strong>Health</strong> and Children; Sean<br />

Power TD, Minister of State, Department of <strong>Health</strong> and<br />

Children; Dr Mila Garcia-Barbero, WHO; and Dr Brian<br />

Gaffney, Chief Executive, HPA.<br />

International events<br />

Staff attended several major international<br />

conferences, training initiatives and national<br />

health network meetings including an exchange<br />

programme in Boston on public policy and<br />

advocacy. We were also part of the programme<br />

committee of the European conference on<br />

chronic disease prevention in Finland.<br />

Future developments<br />

We welcome the opportunity to further develop<br />

cross border collaboration through a partnership<br />

approach with the recently established <strong>Health</strong><br />

Service Executive in RoI and will be developing<br />

closer links and collaboration around public<br />

health issues with the Centre for Public <strong>Health</strong><br />

Excellence at the National Institute for <strong>Health</strong> and<br />

Clinical Excellence (NICE) in England.<br />

22 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Corporate services<br />

Financial review<br />

The financial statements show that income<br />

decreased slightly to £4.05 million, a drop of<br />

7.2% on 2004–2005. This was due in large part<br />

to a review by our sponsoring department of the<br />

work required in support of the breastfeeding<br />

strategy and the public information requirements<br />

for health protection and smoking.<br />

As expected, there was also a drop in operating<br />

expenses from the 2004–2005 year. The total<br />

operating expenses were £4.05 million, with<br />

40% of this spent on salaries and wages (an<br />

increase from 31% on the previous year) and<br />

38% spent on public and professional information<br />

(49% of operating expenses 2004–2005).<br />

Investment in capital for the year was £39,000,<br />

primarily in IT and communications equipment.<br />

The largest short-term debtor is the DHSSPS,<br />

and the reduction in revenue funding is reflected<br />

in the lower level of short-term debt shown as a<br />

current asset in the balance sheet.<br />

Controls assurance<br />

A number of controls assurance standards have<br />

been identified by the DHSSPS to ensure all<br />

HPSS bodies put basic structures and<br />

processes in place to underpin a sound system<br />

of risk management. In the 2005–2006 year,<br />

HPA performance against the standards is<br />

shown in the table below.<br />

Investors in People (IiP)<br />

We are proud to have been re-accredited an<br />

Investor in People (IiP). We are one of the first<br />

organisations locally to have been assessed<br />

using the new profile framework.<br />

Premises<br />

The growth of the HPA has placed increased<br />

demand on accommodation. A longer-term solution<br />

will need to be found.<br />

Comments and complaints<br />

This year we received a number of formal<br />

positive comments in recognition of our work. No<br />

complaints were received. If you wish to make a<br />

formal comment or complaint, please write to:<br />

Les McLean, Director of Corporate Services and<br />

Organisational Development, <strong>Health</strong> <strong>Promotion</strong><br />

<strong>Agency</strong> for Northern Ireland, 18 Ormeau Avenue,<br />

Belfast BT2 8HS.<br />

Future developments<br />

In terms of financial and human resource<br />

management, the challenge presented by Agenda<br />

for Change is likely to have a significant impact in<br />

2006–2007, as will the management of change<br />

required as a result of the RPA.<br />

A summary of the HPA’s business aims for<br />

2006–2007 is contained within our business<br />

plan, which is available from Les McLean at the<br />

above address.<br />

Standard Progress expected by Position recorded by<br />

DHSSPS in 2005/2006 HPA in 2005–2006<br />

Financial management Substantive Substantive<br />

Governance Substantive Substantive<br />

Risk management Substantive Substantive<br />

Buildings, land, plant and<br />

non-medical equipment Moderate Moderate<br />

Fire safety Substantive Substantive<br />

<strong>Health</strong> and safety Moderate Moderate<br />

Human resources Moderate Substantive<br />

Information and communication<br />

technology Moderate Substantive<br />

Environmental management Moderate Moderate<br />

Waste management Substantive Substantive<br />

Records management Moderate Moderate<br />

Purchase and supply Moderate Moderate<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 23


Operating and financial review<br />

REVENUE INCOME AND EXPENDITURE ACCOUNT<br />

FOR THE YEAR ENDED 31 MARCH 2006<br />

2006 2005<br />

£ £<br />

Income from activities 3,911,198 4,268,185<br />

Other operating income 141,610 102,676<br />

4,052,808 4,370,861<br />

Operating expenses 4,052,488 4,386,155<br />

Operating surplus/(deficit) 320 (15,294)<br />

Operating surplus/(deficit) before provisions 320 (15,294)<br />

Provisions for future obligations 0 0<br />

Retained surplus/(deficit) for the financial year 320 (15,294)<br />

Adjustment to add back:<br />

Notional cost of capital 4,642 4,676<br />

Other notional costs 35,568 47,927<br />

Retained surplus/(deficit) for the financial year<br />

excluding notional costs 40,530 37,309<br />

All income and expenditure is derived from continuing activities.<br />

CAPITAL INCOME AND EXPENDITURE ACCOUNT<br />

FOR THE YEAR ENDED 31 MARCH 2006<br />

Income<br />

2006 2005<br />

£ £<br />

Capital advances from DHSSPS 0 0<br />

Other capital income 0 0<br />

Total capital income 0 0<br />

Expenditure<br />

Equipment 39,644 36,414<br />

Total capital expenditure 39,644 36,414<br />

Surplus/(deficit) for the financial year (39,644) (36,414)<br />

24 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Operating and financial review<br />

BALANCE SHEET AS AT 31 MARCH 2006<br />

2006 2005<br />

£ £<br />

FIXED ASSETS<br />

Tangible assets 129,106 136,166<br />

CURRENT ASSETS<br />

Stock 4,163 3,911<br />

Debtors: amounts receivable within one year 462,414 596,902<br />

Debtors: amounts receivable after one year 19,220 2,453<br />

Cash at bank and in hand 2,190 6,208<br />

487,987 609,474<br />

CURRENT LIABILITIES<br />

Creditors: amounts falling due within one year (464,862) (602,211)<br />

Net current assets/(liabilities) 23,125 7,263<br />

Total assets less current liabilities 152,231 143,429<br />

Creditors: amounts falling due after more than one year (19,000) (4,023)<br />

Provisions for liabilities and charges 0 0<br />

TOTAL ASSETS EMPLOYED 133,231 139,406<br />

FINANCED BY:<br />

Capital reserve:<br />

Capital account 129,106 136,166<br />

Income and expenditure reserve:<br />

Revenue 273,552 233,023<br />

Capital (269,427) (229,783)<br />

133,231 139,406<br />

STATEMENT OF TOTAL RECOGNISED GAINS AND<br />

LOSSES FOR THE YEAR ENDED 31 MARCH 2006<br />

2006 2005<br />

£ £<br />

Revenue surplus/(deficit) for the financial year 40,530 37,309<br />

Unrealised surplus/(deficit) on the revaluation and<br />

indexation of fixed assets (42,555) 981<br />

Total gains/(losses) recognised for the financial year (2,025) 38,290<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 25


Operating and financial review<br />

CASH FLOW STATEMENT<br />

FOR THE YEAR ENDED 31 MARCH 2006<br />

2006 2005<br />

£ £<br />

Net cash inflow/(outflow) from operating<br />

activities 35,626 32,055<br />

Capital expenditure<br />

Payments to acquire tangible fixed assets (39,644) (36,414)<br />

Proceeds from sales of tangible fixed assets 0 0<br />

Net cash inflow/(outflow) from capital expenditure (39,644) (36,414)<br />

Management of liquid resources<br />

Purchase of current asset investment 0 0<br />

Sale of current asset investment 0 0<br />

Net cash inflow/(outflow) from management<br />

of liquid resources 0 0<br />

Net cash inflow/(outflow) before financing (4,018) (4,359)<br />

Financing<br />

Capital funding 0 0<br />

Net cash inflow/(outflow) from financing<br />

Increase/(decrease) in cash and bank balances (4,018) (4,359)<br />

26 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Remuneration report<br />

The salary, pension entitlements, and the value of any taxable benefits in kind of the most senior<br />

member of the Northern Ireland <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> (NIHPA) were as follows:<br />

Salary<br />

including<br />

performance<br />

pay<br />

Benefits in<br />

kind<br />

Real<br />

increase in<br />

pension and<br />

related lump<br />

sum at<br />

age 60<br />

Total<br />

accrued<br />

pension at<br />

age 60 and<br />

related<br />

lump sum<br />

CETV at<br />

31/3/05<br />

CETV at<br />

31/3/06<br />

Real<br />

increase in<br />

CETV after<br />

adjustment<br />

for inflation<br />

and<br />

changes in<br />

market<br />

investment<br />

factors<br />

£’000 £ £’000 £’000 £’000 £’000 £’000<br />

Executive member – Dr Brian Gaffney<br />

115-120* 0 2 85 278 316 21<br />

*Includes payment for regularisation of Chief Executive contract backdated to 2001/2 financial year<br />

and amount payable in respect of new consultant contract.<br />

Non-executive member – Alice Quinn<br />

7-8 n/a n/a n/a n/a n/a n/a<br />

The following non-executive members receive no remuneration:<br />

Tina Gallagher, Anthony Harbinson, Janet Leckey, Mary MacDonnell, Professor Stewart McNulty, Tom<br />

Moore, Valerie Owens, Dr Colin Sullivan<br />

The HPA’s remuneration committee is made up of the following board members: Alice Quinn, Janet<br />

Leckey and Professor Stewart McNulty. The committee advises the Board on remuneration and terms<br />

of service of the Chief Executive and senior managers, and any other matters concerning staff<br />

remuneration which are a matter for HPA determination. The advice provided and any<br />

recommendations made are based on current DHSSPS guidance and policy.<br />

As non-executive members do not receive pensionable remuneration, there will be no entries in<br />

respect of pensions for non-executive members. A Cash Equivalent Transfer Value (CETV) is the<br />

actuarially assessed capital value of the pension scheme benefits accrued by a member at a particular<br />

point in time. The benefits valued are the member’s accrued benefits and any contingent spouse’s<br />

pension payable from the scheme.<br />

A CETV is a payment made by a pension scheme, or arrangement to secure pension benefits in<br />

another pension scheme or arrangement when the member leaves the scheme and chooses to<br />

transfer the benefits accrued in their former scheme. The pension figures shown relate to the benefits<br />

that the individual has accrued as a consequence of their total membership of the pension scheme,<br />

not just their service in a senior capacity to which the disclosure applies. The CETV figures, and from<br />

2004/05 the other pension details, include the value of any pension benefits in another scheme or<br />

arrangement which the individual has transferred to the HPSS pension scheme. They also include any<br />

additional pension benefit accrued to the member as a result of their purchasing additional years of<br />

pension service in the scheme at their own cost. CETVs are calculated within the guidelines and<br />

framework prescribed by the Institute and Faculty of Actuaries.<br />

Real increase in CETV<br />

This reflects the increase in CETV effectively funded by the employer. It takes account of the increase<br />

in accrued pension due to inflation, contributions paid by the employee (including the value of any<br />

benefits transferred from another pension scheme or arrangement) and uses common market valuation<br />

factors for the start and end of the period.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 27


HPSS superannuation scheme<br />

Pension benefits are provided through the HPSS superannuation scheme. This scheme is a ‘final<br />

salary’ defined benefit scheme. The scheme is unfunded with the cost of benefits met by monies voted<br />

by Parliament each year. Pensions that are payable are increased annually in line with changes in the<br />

Retail Prices Index. The contribution rate for most members is 6% of pensionable pay: manual workers<br />

pay 5%. Benefits accrue at the rate of 1/80 th of pensionable salary for each year of service. In<br />

addition, a lump sum equivalent to three years’ pension is payable on retirement.<br />

The HPSS superannuation scheme is an unfunded defined benefit scheme which produces its own<br />

resource accounts, but the HPA is unable to identify its share of the underlying assets and liabilities.<br />

The most up-to-date actuarial valuation was carried out at 31 March 2003 and details of this valuation<br />

are available in the HPSS superannuation scheme resource accounts.<br />

For 2005/06, employers’ contributions of £85,795 were payable to the HPSS superannuation scheme<br />

for all staff at the rate of 7%.<br />

Universities’ superannuation scheme<br />

Clinical joint appointment staff and staff on secondment paid by Queen’s University, Belfast, are<br />

members of the universities’ superannuation scheme. Employer contributions are 14% of pensionable<br />

pay. Employers’ contributions of £11,502 were paid for these staff.<br />

Dr Brian Gaffney<br />

Chief Executive<br />

Public sector payment policy<br />

Measure of compliance<br />

The DHSSPS requires that the HPA pays its non-HPSS trade creditors in accordance with the<br />

Confederation of British Industry (CBI) Prompt Payment Code and Government Accounting Rules.<br />

The Government Accounting Rules require that "timing of payment should normally be stated in the<br />

contract… where there is not contractual provision departments should pay within 30 days of<br />

receipt of goods and services or on the presentation of a valid invoice, whichever is the later".<br />

The HPA’s compliance for 2005/06, based on a sample of 5% of non HPSS trade creditors, was:<br />

2006 2006 2005 2005<br />

number value number value<br />

£ £<br />

Total bills sampled 2005/06 73 708,637 68 326,569<br />

Total bills sampled paid within 30 days 70 707,390 64 320,392<br />

% of sampled bills paid within 30 days 95.8% 99.8% 94.1% 98.1%<br />

28 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


Review of Public Administration (RPA)<br />

The announcement of the RPA in November 2005 set out the proposals for the reform of the HPSS.<br />

Implementation of the RPA proposals will see the establishment of a new <strong>Health</strong> and Social Services<br />

Authority (HSSA) and seven Local Commissioning Groups (LCGs). An independent Patient and<br />

Client Council will also be established to safeguard the interests of service users. All these changes<br />

will be implemented in April 2008.<br />

Delivery of health and personal social services will be in the hands of five new Trusts which will<br />

replace 18 of the existing Trusts. The new Trusts will come into operation in April 2007. The Northern<br />

Ireland Ambulance Service will continue to provide a regional ambulance service.<br />

The RPA will also see a significant reduction in non-departmental bodies, with only the Blood<br />

Transfusion Service, the Social Care Council and the Guardian Ad Litem <strong>Agency</strong> unaffected. Several<br />

organisations, including the HPA, will be absorbed into the new HSSA. The Fire Authority will, in due<br />

course, become the responsibility of local government.<br />

The DHSSPS has made a central provision for the identifiable one-off investment needed to underpin<br />

the establishment of the new HPSS structures created following the RPA. The expenditure in question<br />

relates to early leaving payments which are not yet quantifiable at individual HPSS level.<br />

Going concern<br />

Grants for 2006/07, taking into account the amounts required to meet the HPA’s liabilities falling due<br />

in that year, have already been included in the DHSSPS’s estimates for that year, which have been<br />

approved by Parliament, and there is no reason to believe that the DHSSPS’s future sponsorship and<br />

future parliamentary approval will not be forthcoming. It has accordingly been considered appropriate<br />

to adopt a going concern basis for the preparation of these financial statements.<br />

This Annual report, including the summary financial statements, was approved by the HPA Board at its<br />

meeting on 10 August 2006.<br />

Alice Quinn<br />

Chair<br />

Dr Brian Gaffney<br />

Chief Executive<br />

This summary financial statement does not contain sufficient information for a full understanding of the<br />

activities and performance of the HPA. For further information, the full accounts including the<br />

Statement of Internal Control and Annual report and Auditor’s Report for the year ended 31 March<br />

2006 should be consulted.<br />

Copies of the HPA’s full accounts and associated reports can be obtained from Marie McCloskey,<br />

Finance and Administration Manager, <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland, 18 Ormeau<br />

Avenue, Belfast BT2 8HS. Email: m.mccloskey@hpani.org.uk<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 29


<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong><br />

Statement of the Comptroller and Auditor General to the House of Commons and the<br />

Northern Ireland Assembly<br />

I have examined the summary financial statement of the <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong>.<br />

Respective responsibilities of the <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland,<br />

Accountable Officer and Auditor<br />

The summary financial statement is the responsibility of the <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> and<br />

Accountable Officer.<br />

My responsibility is to report to you my opinion on the consistency of the summary financial statement<br />

within the Annual report with the full financial statements, and its compliance with the relevant<br />

requirements of the <strong>Health</strong> and Personal Social Services (Northern Ireland) Order 1972, as amended,<br />

and Department of <strong>Health</strong>, Social Services and Public Safety directions made thereunder.<br />

I also read the other information contained in the Annual report, and consider whether it is consistent<br />

with the summary financial statements. This other information comprises only the Chair’s Statement,<br />

the Operating and Financial Review, and the unaudited part of the Remuneration Report. I consider<br />

the implications for my report if I become aware of any apparent misstatements or material<br />

inconsistencies with the summary financial statement. My responsibilities do not extend to any other<br />

information.<br />

Basis of opinion<br />

I have conducted my work in accordance with Bulletin 1999/6 ‘The auditors’ statement on the<br />

summary financial statement’ issued by the Auditing Practices Board for use in the United Kingdom.<br />

Opinion<br />

In my opinion the summary financial statement is consistent with the full financial statements of the<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland for the year ended 31 March 2006 and complies with<br />

the applicable requirements of the <strong>Health</strong> and Personal Social Services (Northern Ireland) Order<br />

1972, as amended, and Department of <strong>Health</strong>, Social Services and Public Safety directions made<br />

thereunder.<br />

JM Dowdall CB<br />

Comptroller and Auditor General<br />

August 2006<br />

Northern Ireland Audit Office<br />

106 University Street<br />

Belfast BT7 1EU<br />

30 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


HPA Board<br />

The HPA Board, back from left:<br />

Dr Colin Sullivan, Tina<br />

Gallagher, Professor Stewart<br />

McNulty, Janet Leckey, Tom<br />

Moore and Mary MacDonnell;<br />

front, from left, Valerie Owens, Dr<br />

Brian Gaffney, Alice Quinn and<br />

Anthony Harbinson.<br />

The HPA’s work is managed by a Board of 10<br />

members appointed by the Minister with<br />

responsibility for <strong>Health</strong>, Social Services and<br />

Public Safety. Members contribute independent<br />

advice and expertise on issues of strategy and<br />

performance. Each Board member acts in a<br />

personal, non-representative capacity, and nonexecutive<br />

members - with the exception of the<br />

Chair - give their services without remuneration.<br />

The Board meets four times a year to discuss<br />

strategy, monitor performance and assist in the<br />

development of priorities and policies. A register<br />

of Board members’ interests is available on<br />

request.<br />

Ms Alice Quinn<br />

Chair of the HPA. She joined the HPA after a<br />

career in retailing with Marks and Spencer. She<br />

is Chair of Proteus, an independent member of<br />

the Project Board of the Public Prosecution<br />

Service, a board member of Enterprise Ulster<br />

and of Fold Housing Association and a member<br />

of the International Women's Forum.<br />

Dr Brian Gaffney<br />

Chief Executive of the HPA. He has had broad<br />

experience in the health service as a GP, as a<br />

Consultant in Public <strong>Health</strong> Medicine and in<br />

research and academic medicine. He is also the<br />

Head of the World <strong>Health</strong> Organization<br />

Collaborating Centre based at the HPA.<br />

Ms Tina Gallagher<br />

Head of Channel Strategy Integration for HM<br />

Revenue and Customs.<br />

Mr Anthony Harbinson<br />

A member of the Northern<br />

Ireland Senior Civil Service<br />

since joining in 2001 after 15<br />

years working in the Northern<br />

Ireland health service.<br />

Ms Janet Leckey<br />

Lay assessor with the National Clinical<br />

Assessment Service (NCAS) and a trustee of<br />

Cruse Bereavement Care. She sits as a lay<br />

magistrate and is currently Chair of the Northern<br />

Ireland Lay Magistrates' Association.<br />

Ms Mary MacDonnell<br />

Primary Care Manager, Services for Older<br />

People, with Down Lisburn <strong>Health</strong> and Social<br />

Services Trust in Lisburn <strong>Health</strong> Centre (Lisburn,<br />

Dunmurry, Hillsborough).<br />

Professor Stewart McNulty<br />

Professor Emeritus of Veterinary Science at<br />

Queen's University, Belfast, and former Chief<br />

Veterinary Research Officer, Department of<br />

Agriculture and Rural Development (DARD).<br />

Mr Tom Moore<br />

Former Education and Training Officer with the<br />

Irish Congress of Trade Unions. A Director on<br />

Newry and Mourne Local Strategy Partnership<br />

and its representative on the Southern Investing<br />

for <strong>Health</strong> Partnership.<br />

Ms Valerie Owens<br />

Practice Development Manager with the<br />

Probation Board for Northern Ireland.<br />

Dr Colin Sullivan<br />

Director of Organisational Development within<br />

the Central Services <strong>Agency</strong> of the <strong>Health</strong> and<br />

Personal Social Services.<br />

<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006 | 31


HPA staff and directors<br />

(from 31 March 2005 to 1 April 2006)<br />

Senior management team<br />

Linda Barclay<br />

Director of Programme Development<br />

Dr Angela Bell<br />

Director of Maternal and Child <strong>Health</strong><br />

Dr Brian Gaffney<br />

Chief Executive<br />

Les McLean<br />

Director of Corporate Services and<br />

Organisational Development<br />

Senior managers<br />

Victoria Creasy<br />

Alcohol, Drugs and Tobacco<br />

Angela McComb<br />

Nutrition, Physical Activity and Oral <strong>Health</strong><br />

Deirdre McNamee<br />

Mental <strong>Health</strong>, Teenage Pregnancy and<br />

Sexual <strong>Health</strong><br />

Aodhan O’Donnell<br />

Investing for <strong>Health</strong><br />

Stephen Wilson<br />

Planning and Coordination<br />

Chief Executive’s office<br />

Heather McDermott<br />

Personal Assistant to the Chief Executive<br />

(until 19 August 2005)<br />

Janet Stanage<br />

Personal Assistant to the Chief Executive<br />

(until 31 March 2006)<br />

Dr John Yarnell<br />

Senior Lecturer in Cardiovascular<br />

Epidemiology<br />

(Joint appointment with Queen’s University,<br />

Belfast.)<br />

Programme development<br />

Janet Calvert<br />

Regional Breastfeeding Coordinator<br />

Julie Hill<br />

<strong>Health</strong> Promoting Workplaces Coordinator<br />

Barbara Porter<br />

<strong>Health</strong> Promoting <strong>Health</strong> Service<br />

Coordinator (Supporting <strong>Health</strong> in<br />

Hospitals)<br />

David Porter<br />

<strong>Health</strong> Promoting Schools Coordinator<br />

Research, evaluation and information<br />

Sarah Bothwell<br />

<strong>Health</strong> Development Officer (Information)<br />

Dr Gavin Breslin<br />

Research Officer<br />

Jo Brizzell<br />

Research Officer (until 30 June 2005)<br />

Laura Donnelly<br />

<strong>Health</strong> Development Officer (Nutrition)<br />

Dr Gillian Gilmore<br />

Research Officer<br />

Dr Diana Gossrau-Breen<br />

<strong>Health</strong> Development Officer (Information<br />

and Research)<br />

Naomi McCay<br />

Research Manager<br />

Lindsay McDonald<br />

Research Officer<br />

Julie Neill<br />

<strong>Health</strong> Development Officer (Information)<br />

Sara Thompson<br />

<strong>Health</strong> Development Officer (Information)<br />

(until 30 November 2005)<br />

Communications<br />

Sean Arbuckle<br />

Graphic Artist<br />

Catherine Brown<br />

Publications Officer<br />

Sinead Byrne<br />

Marketing Officer<br />

Stephen Cousins<br />

Web Developer<br />

Michele Crooks<br />

Publications Officer<br />

Jenny Dougan<br />

Public Relations Officer<br />

Linda Giles<br />

Publications Officer<br />

Rachel Kelly<br />

Communications Manager<br />

(until 31 October 2005)<br />

Ruth Knowles<br />

Publications Development Manager<br />

Alan Martin<br />

Design, Production and Electronic<br />

Communications Manager<br />

Brian McCalden<br />

Publications Officer<br />

6-month FTC to cover maternity leave<br />

(until 4 November 2005)<br />

Margaret McCrory<br />

Marketing Manager<br />

Adam McCune<br />

Web Development Assistant<br />

Rosemary McGaughey<br />

Public Relations Officer<br />

1-year FTC to cover maternity leave<br />

Arthur McVeigh<br />

Graphic Artist<br />

Tony Sheridan<br />

Communications Manager<br />

Judith Wallwin<br />

Graphic Artist<br />

1-year FTC to cover career break<br />

(until 31 March 2006)<br />

CEMACH (NI)<br />

Terry Falconer<br />

CEMACH Project Manager<br />

Corporate services<br />

Donna Beer<br />

Support Services Administrator<br />

Lesley Blackstock<br />

Support Services Administrator<br />

Malcolm Buchanan<br />

Clerical Officer with reception duties<br />

Fiona Campbell<br />

Human Resources Manager<br />

Carrie Crossan<br />

Support Services Administrator<br />

Catherine Curley<br />

Catering Assistant<br />

Stephanie Fitzsimons<br />

Clerical Officer with reception duties<br />

6-month FTC to cover maternity leave<br />

Karen Glass<br />

Support Services Administrator<br />

6-month FTC to cover maternity leave<br />

(until 16 September 2005)<br />

Claire Hind<br />

Events Coordinator<br />

Roger Irwin<br />

Clerical Officer (until 12 August 2005)<br />

Shane MacManus<br />

IT Manager<br />

Ann Marie McCann<br />

Support Services Administrator<br />

Marie McCloskey<br />

Finance and Administration Manager<br />

Noreen Savage<br />

Human Resources Officer<br />

Kirsten Sharvin<br />

Clerical Officer<br />

Ciara Shivers<br />

Finance Assistant<br />

32 | <strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland | Annual report 2005 - 2006


References<br />

HPA publications referred to within this report can be accessed<br />

through our corporate website at<br />

www.healthpromotionagency.org.uk/Resources/resourcesmenu.htm<br />

1. Department of <strong>Health</strong>, Social Services and Public Safety.<br />

Investing for <strong>Health</strong>. Belfast: DHSSPS, 2002.<br />

2. Protect life: a shared vision www.dhsspsni.gov.uk/suicideconsultation-main-report.pdf<br />

Last accessed 28 June 2006.<br />

3. Northern Ireland Executive. Review of public administration.<br />

www.archive.rpani.gov.uk/ Last accessed 30 June 2006.<br />

19. Department of Education for Northern Ireland. Relationships<br />

and sexuality education (RSE) guidelines. Belfast: DENI, 2001.<br />

20. Department of <strong>Health</strong>, Social Services and Public Safety.<br />

Promoting mental health strategy and action plan 2003-2008.<br />

Belfast: DHSSPS, 2003:<br />

21. Department of Education for Northern Ireland. Evaluation of the<br />

pilot of the catering for healthier lifestyles standards in Northern<br />

Ireland. Belfast: DENI, 2005.<br />

4. Department of <strong>Health</strong>, Social Services and Public Safety. Fit<br />

futures: focus on food, activity and young people. Belfast:<br />

DHSSPS, 2006.<br />

5. Department of <strong>Health</strong>, Social Services and Public Safety. Review<br />

of the public health function in Northern Ireland: final report. Belfast:<br />

DHSSPS, 2004.<br />

6. Department for Social Development. Ending fuel poverty: a<br />

strategy for Northern Ireland. Belfast: DSD, 2004.<br />

7. <strong>Health</strong> and Safety Executive for Northern Ireland. Working for<br />

health: a long-term workplace health strategy for Northern Ireland.<br />

Belfast:HSENI, 2003.<br />

8. Department of <strong>Health</strong>, Social Services and Public Safety. Draft<br />

smoking (Northern Ireland) order 2006. Belfast: DHSSPS, 2006.<br />

9. Department of <strong>Health</strong>, Social Services and Public Safety. New<br />

strategic direction for alcohol and drugs 2006-2011. Belfast:<br />

DHSSPS, 2006.<br />

10. Department for Social Development. Liquor licensing: the way<br />

forward. Government proposals to reform liquor licensing law in<br />

Northern Ireland (consultation document). Belfast: DSD, 2005.<br />

11. Northern Ireland Statistics and Research <strong>Agency</strong>. Young<br />

persons behaviour and attitudes survey 2000. Main results and<br />

summary bulletin can be downloaded from<br />

www.research.ofmdfmni.gov.uk/ypbas.htm<br />

12. Northern Ireland Statistics and Research <strong>Agency</strong>. Young<br />

persons behaviour and attitudes survey. Belfast: NISRA, 2003.<br />

13. Department of <strong>Health</strong> and Social Services. Breastfeeding<br />

strategy for Northern Ireland. Belfast: DHSS, 1999.<br />

14. Department of <strong>Health</strong>, Social Services and Public Safety. A<br />

healthier future: a twenty year vision for health and well being in<br />

Northern Ireland. Belfast: DHSSPS, 2005.<br />

15. Confidential Enquiry into Maternal and Child <strong>Health</strong>. Why<br />

mothers die, 2000-2002: the sixth report of the confidential<br />

enquiries into maternal deaths in the United Kingdom. London:<br />

RCOG Press, 2004.<br />

16. Confidential Enquiry into Maternal and Child <strong>Health</strong>. Perinatal<br />

mortality surveillance 2004: England, Wales and Northern Ireland.<br />

London: CEMACH, 2006.<br />

17. Department of <strong>Health</strong>, Social Services and Public Safety.<br />

Teenage pregnancy and parenthood: strategy and action plan<br />

2002–2007. Belfast: DHSSPS, 2002.<br />

18. Department of <strong>Health</strong>, Social Services and Public Safety. A five<br />

year sexual health promotion strategy and action plan (consultation<br />

document). Belfast: DHSSPS, 2003.<br />

*Photo on page 8 used with kind permission of Conservation<br />

Volunteers.


<strong>Health</strong> <strong>Promotion</strong> <strong>Agency</strong> for Northern Ireland<br />

18 Ormeau Avenue, Belfast BT2 8HS<br />

Tel: 028 9031 1611 (voice/minicom) Fax: 028 9031 1711<br />

www.healthpromotionagency.org.uk<br />

ISBN-13: 978 1 874602 54 5<br />

ISBN-10: 1 874602 54 9<br />

09/06

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