eHealth Strategic Planning - Philips Healthcare

Drive growth and performance
with eHealth
Philips Healthcare Consulting eHealth Strategic Planning
Is your organization looking for innovative ways to employ the power and
potential of eHealth? Would you like to develop strategies and tactics for
eHealth initiatives that could have a positive impact on your bottom line?
Philips Healthcare Consulting works closely with your executive and clinical
teams to create disciplined strategies for taking advantage of eHealth
opportunities. We help you go beyond testing pilot programs to embrace
new ways of leveraging networked technologies to deliver quality care.
This includes everything from online emergency response to telemedicine
and home monitoring. Our team can help you align your eHealth programs
with your broader hospital strategies and objectives – to help you increase
efficiency, improve performance, boost patient satisfaction, and drive growth.
Key advantages
• Evaluate the state of your existing
plans and programs with our eHealth
maturity model
• Align your eHealth programs with
your strategic initiatives to drive
organizational performance
• Fuel the success of your eHealth
programs with detailed activity roadmaps,
performance metrics, and financial models

Focused on results
Healthcare providers of every size can
benefit from integrating eHealth innovations
with traditional care delivery models. But
how do you justify the increased investment?
Philips Healthcare Consulting leverages
its experience in eHealth and objective,
data-driven planning methodologies to
create disciplined, strategic plans designed
to achieve immediate and long-term
results. We can help you build an eHealth
portfolio that supports today’s financial
goals and tomorrow’s strategic vision.
eHealth goes beyond technology
While eHealth programs often leverage
similar technologies, the implications for
care processes and business models can
vary dramatically. This makes it challenging
to adopt eHealth initiatives and strategies
in a structured manner. Our disciplined
planning methodology calls for rapidly
evaluating a broad range of possibilities
to quickly identify the opportunities for
success. With a more focused development
approach, organizations like yours can
enhance infrastructure, management
processes, and marketing efforts.
Building consensus
By nature, eHealth programs typically cross
many service lines and departments. Our
consultants work closely with you to promote
buy-in and participation from a broad set
of internal stakeholders. We encourage
consensus building through executive
sponsorship, clinician participation, and
front-line engagement, giving your eHealth
programs the full support required to succeed.
Data-driven methodology
Our eHealth recommendations are based
on rigorous data-driven business models and
incorporate assumptions on growth, revenue,
and operating structure. This detailed process
includes articulating the specific activities,
people, investments, and time required to
execute your eHealth plan, so all stakeholders
have the information they need to drive eHealth
development once planning is complete.
Experience: the Philips difference
Our consultants and subject matter experts
bring deep knowledge and experience in
healthcare delivery, strategic planning, and
eHealth innovation to help you achieve
your strategic and financial objectives.
Whether you’re looking to expand your
market reach, create internal efficiencies, or
transform the patient experience, we can
help you create a strategy for success.
Benefits at a glance
• Enhance clinical excellence with fast access
and standardized distribution of services
• Grow market share with high value,
differentiated services
• Increase eHealth adoption by providers,
patients, and external partners
• Expand market reach without building
new facilities
• Improve utilization of specialists across
facilities
• Create new fee-for-service revenue streams
• Reduce costs by centralizing services
• Support physician recruitment efforts
Learn more
Find out how Philips Healthcare Consulting
can help you align your eHealth
programs to drive growth and improve
performance. Please contact us at
healthcare.consulting@philips.com
eHealth strategic planning at a glance
Assess programs Set direction Quantify benefits Create roadmap
• Review leading eHealth
practices
• Assess existing programs
against stated goals
• Estimate the local and
regional market for eHealth
• Assess competitors
• Define the state of your
current program
• Align eHealth vision with
organization’s strategy
• Build executive consensus for
your eHealth plan
• Refine portfolio of eHealth
programs
• Clarify assumptions for
each program:
– Projected growth rates
– Cost and revenue
– Intangible benefits
– Referral rates
• Model net revenue impact
• Clarify investment needed
and expected ROI
• Identify key roles needed
• Detail activities required
to execute strategy
• Establish metrics to track
program success
Approximately 8 weeks
Approximately 8 weeks
Please visit www.philips.us/hc_consulting
© 2012 Koninklijke Philips Electronics N.V.
All rights are reserved.
Philips Healthcare reserves the right to make changes in specifications and/
or to discontinue any product at any time without notice or obligation
and will not be liable for any consequences resulting from the use of this
publication.
Philips Healthcare is part of Royal Philips Electronics
www.philips.com/healthcare
healthcare@philips.com
Printed in The Netherlands
4522 962 83811 * APR 2012