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Forests Sourcebook - HCV Resource Network

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Bank project cycle related to<br />

Communications tasks<br />

the five-step process<br />

Preappraisal/appraisal: Reach agreement on a communications strategy and implementation plan<br />

Agree on purpose, content, methodoly for a<br />

communications component<br />

Group with primary responsibility<br />

Client and the World Bank<br />

Planning<br />

Agree on how decisions will be made about who<br />

is going to implement the communcations<br />

strategies<br />

Finalize implementation plan<br />

Client<br />

Prepare documents, negotiate loan approval<br />

The World Bank<br />

Material development<br />

and planning<br />

Develop and pretest material<br />

Client<br />

Prepare for project launch<br />

Supervision: Monitor communication and inputs and outcomes<br />

Material development<br />

and pretesting<br />

Implementation<br />

Monitoring and evaluation<br />

Evaluate whether<br />

• Communications activities are taking place<br />

• Communications materials are reaching target<br />

audiences<br />

• Communication activities are associated with<br />

desired outcomes<br />

Document lessons learned about audience<br />

response to communications activities<br />

Review results of monitoring research and<br />

modify activities as appropriate<br />

The World Bank<br />

Client and the World Bank<br />

Annual midterm review<br />

Completion: Summarize lessons learned<br />

Submit annual work plan<br />

Conduct communications planning sessions<br />

about every two years to update strategy<br />

Client<br />

Final evaluation<br />

Describe next step of communication<br />

Client<br />

Source: Cabañero-Verzosa 2003: 19–20.<br />

CHAPTER 10: CONSULTATION AND COMMUNICATION IN FOREST SECTOR ACTIVITIES 333

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