Forests Sourcebook - HCV Resource Network
Forests Sourcebook - HCV Resource Network Forests Sourcebook - HCV Resource Network
ANNEX 10A CHECKLIST FOR TASK MANAGERS Bank project cycle related to the five-step process Communications tasks Group with primary responsibility Identification: Determine if a communications component is needed Determine if the communications component is needed potentially on the basis of review of existing data, economic and sector work reports, demographic surveys, or discussions with key informants Client and the World Bank Assessment Select organizational locus for communications activities. Differentiate the communications strategy development to be done by the government from work that may involve outside groups Client Select project site Hire communications specialist for the project preparation Preparation: Assess knowledge, attitiudes, beliefs, and practices (KABP), and organizational capacity Client may need specialist through preparation stage. World Bank may need specialist during preparation mission and either preappraisal or appraisal missions Assessment Review secondary data on KABP Prepare the communications research plan Hire consultant for planning research Planning Conduct planning research as part of social assessment Assess organizational capacity for communications work Assess government’s communications capacitybuilding proposal Review criteria and process for selection of outside consultants Client The World Bank Prepare a communications strategy Initiate work on the implementation plan (strategy, research plan, budget, timeline, capacity-building component Client 332 CHAPTER 10: CONSULTATION AND COMMUNICATION IN FOREST SECTOR ACTIVITIES
Bank project cycle related to Communications tasks the five-step process Preappraisal/appraisal: Reach agreement on a communications strategy and implementation plan Agree on purpose, content, methodoly for a communications component Group with primary responsibility Client and the World Bank Planning Agree on how decisions will be made about who is going to implement the communcations strategies Finalize implementation plan Client Prepare documents, negotiate loan approval The World Bank Material development and planning Develop and pretest material Client Prepare for project launch Supervision: Monitor communication and inputs and outcomes Material development and pretesting Implementation Monitoring and evaluation Evaluate whether • Communications activities are taking place • Communications materials are reaching target audiences • Communication activities are associated with desired outcomes Document lessons learned about audience response to communications activities Review results of monitoring research and modify activities as appropriate The World Bank Client and the World Bank Annual midterm review Completion: Summarize lessons learned Submit annual work plan Conduct communications planning sessions about every two years to update strategy Client Final evaluation Describe next step of communication Client Source: Cabañero-Verzosa 2003: 19–20. CHAPTER 10: CONSULTATION AND COMMUNICATION IN FOREST SECTOR ACTIVITIES 333
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ANNEX 10A<br />
CHECKLIST FOR TASK MANAGERS<br />
Bank project cycle related to<br />
the five-step process<br />
Communications tasks<br />
Group with primary responsibility<br />
Identification: Determine if a communications component is needed<br />
Determine if the communications component<br />
is needed potentially on the basis of review of<br />
existing data, economic and sector work<br />
reports, demographic surveys, or discussions<br />
with key informants<br />
Client and the World Bank<br />
Assessment<br />
Select organizational locus for communications<br />
activities. Differentiate the communications<br />
strategy development to be done by the<br />
government from work that may involve<br />
outside groups<br />
Client<br />
Select project site<br />
Hire communications specialist for the<br />
project preparation<br />
Preparation: Assess knowledge, attitiudes, beliefs, and practices (KABP), and organizational capacity<br />
Client may need specialist<br />
through preparation stage. World<br />
Bank may need specialist during<br />
preparation mission and either<br />
preappraisal or appraisal<br />
missions<br />
Assessment<br />
Review secondary data on KABP<br />
Prepare the communications research plan<br />
Hire consultant for planning research<br />
Planning<br />
Conduct planning research as part of social<br />
assessment<br />
Assess organizational capacity for<br />
communications work<br />
Assess government’s communications capacitybuilding<br />
proposal<br />
Review criteria and process for selection of<br />
outside consultants<br />
Client<br />
The World Bank<br />
Prepare a communications strategy<br />
Initiate work on the implementation plan<br />
(strategy, research plan, budget, timeline,<br />
capacity-building component<br />
Client<br />
332 CHAPTER 10: CONSULTATION AND COMMUNICATION IN FOREST SECTOR ACTIVITIES
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