Table of Contents - Hartwick College

organizations. Also required are three introductory courses concerning
the vocabulary and structure of the business world, Econ 250-259 as well
as Acco 141 and 142. It is recommended that these three courses be taken
in the first and second years at Hartwick.
In the junior year and senior year semesters students learn the following
traditional management functions, using organizational behavior and
accounting principles learned earlier: finance, human resources,
international management, marketing, policy and strategy,
entrepreneurship, and service organization operations. In addition,
students will deal with leadership, team building and decision making;
computer and information management issues; presentation and
communication skills; and ethical dimensions of business situations.
Hartwick offers a dual degree program with Clarkson University and
Union University, where students earn a B.A. from Hartwick and an
M.B.A. or M.S. from Clarkson or Union.
Faculty
Thomas G. Sears, chair; John K. Clemens; Scott J. Dalrymple; Stephen A.
Kolenda; Gregory J. Starheim; Priscilla Z. Wightman; Katrina A. Zalatan
Courses
261 Introduction to Business (4 credits) Analysis of behavior within
the organization. Introduction to concepts of goal setting, structure and
decision making. Examination of conflict, motivation, communication,
team building and leadership theories. Organizational, interpersonal and
personal dimensions of behavior will be examined through readings,
cases, and running a small business in a simulated industry. No
prerequisite. (SBA)
340 Marketing (3 credits) Students assume the role of a product
manager, responsible for marketing multiple products. Students learn
and apply basic marketing principles and statistical, financial and
economic analyses to design and market their products to meet customer
needs and ultimately achieve target market share, revenue and profit
objectives. Prerequisites: At least a C in Busa 261 and junior standing.
341 Service Industries (3 credits) Students assume the role of general
managers responsible for a company in a service industry. Students
integrate basic finance, operations, human resource management and
marketing concepts to achieve planned service delivery and profit
objectives. Industry analysis, demand forecasting, capital budgeting, and
strategic planning concepts also are emphasized. Prerequisite: At least a C
in Busa 261 and junior standing.
380 Finance (3 credits) Students assume the role of financial managers.
Financing and investing activities are investigated with emphasis on
learning the tools and techniques of this function. Building on the
accounting and economics backgrounds of students, this course focuses
on their properly making decisions based on quantitative analysis.
Prerequisites: Busa 341 and Acco 142.
381 Human Resources (3 credits) Students assume the role of human
resource managers responsible for creating, implementing and critically
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