MAY 2012 NEWSLETTER - Nebraska PGA

E MPLOYMENT
I
am relatively sure some of you are so busy right now that reading an article in the newsletter is the furthest
thing from your brain!! Years ago, I did an interview with the PGA Media Department where the
coined phrase of, “those who fail to plan, plan to fail,” came out of my mouth. Whether you subscribe
to this simple proverb or not, the idea of getting you to think about how a Player Development Business
Plan is being formulated at your facility is my goal!
The previous two articles have dealt with the action steps necessary to get the Golf 2.0 Player Development
initiative incorporated into your facility. I “playfully” have called the action steps, “The Circle of Life”,
(Communicate- Analyze- Planning- Marketing- Execution- Tracking). You have hopefully gotten the first
two steps going and now you should be on your way to creating a Player Development Business Plan.
The introduction of the Playbook identified the theme of “It’s Personal”. My goal for you is to have you take
as much control of your employment and add value to your facility so the “It’s Personal” takes on meaning
and relevance. By generating business, enhancing your leadership role and embracing opportunities that
Golf 2.0 has in it Player Development models, your value to your employer should increase.
Your Player Development Business Plan should include:
• Core Strategic Framework (a Mission Statement- something that guides the actions and development of
your Player Development plans and a Vision Statement- what the plan looks like in the future).
• Objectives- set goals that have potentially the biggest impact on your facility’s business. These goals
should be aggressive yet realistic.
• Programming Functions- the roadmap towards achieving your objectives- identifies what you want to accomplish
and who is responsible.
• Budget- forecast ballpark figures that show your employer the desired net impact to the bottom line based
on the participation objectives you have established.
By incorporating the first three action steps (Communication- Analysis- Planning) of the “Circle of Life”,
you are on your way to achieving increased value and employment security- something we should all strive
to attain!
Bruce Lubach, PGA, is The PGA of America Employment Consultant for the Iowa, Midwest, Minnesota and Nebraska Sections.
blubach@pgahq.com | (402) 261-3604.
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