Annual Report 2000 - Halifax Regional Municipality

Current Initiatives
Heritage Tourism Strategy
Development
Development of an
HRM Heritage Tourism
Strategy in consultation
with 70 community, nonprofit
and government
partners. The strategy,
which will identify new
forms of tourism,
primarily dealing with
Heritage and Culture, will
be developed over the next
three to five years to
maximize the benefits of
the community.
Visitor Information Centres
To improve the
physical quality of the
Visitor Centres and to
lengthen the open season/
peak season for all Visitor
Information Centres.
Halifax Entertainment
Season Campaign
To expand the
partnership program and
base dollar contributions
to build a larger campaign
valued at $210,000. This
is targeted at increasing
tourism in the
municipality between
January and April.
Civic Events & Festivals
Event planning for
Dartmouth’s 250 th
Anniversary Celebrations
and for Canada’s biggest
Millennium Event, Tall
Ships 2000.
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At a glance...
• In 1999, 16,300 direct and
indirect jobs within the
municipality were attributed
to the tourism industry sector
• 60+ special events
coordinated within HRM
annually
• an estimated 1.5 million
people attend HRM civic
events/festivals annually
• 11 seasonal visitor
information centres operated
• 440,000 visitors were served
at all of the visitor
information centres in 1999
• 1999 saw a record 73 cruise
ships call on Halifax
• 107,837 cruise ship
passengers in 1999
• approximately $5.3 million
was generated in publicity
value for HRM, through the
Travel Media program
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