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Performance Apparel Markets - Grado Zero Espace Srl

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<strong>Performance</strong> <strong>Apparel</strong> <strong>Markets</strong>, 1st quarter 2006<br />

Product developments and<br />

innovations<br />

Product developments and innovations<br />

FABRIC TREATMENTS<br />

A new version of<br />

Purista can be applied<br />

to synthetics<br />

Until now it has been used<br />

only on cotton<br />

But demand has grown for<br />

an anti-microbial treatment<br />

for synthetic fibre<br />

sportswear and activewear<br />

The Purista treatment for<br />

synthetics is an important<br />

technical breakthrough<br />

It can be applied directly<br />

to fabric and used with<br />

other finishing treatments<br />

and technologies<br />

ARCH CHEMICALS: PURISTA ANTI-MICROBIAL<br />

TREATMENT FOR SYNTHETICS<br />

USA-based Arch Chemicals—a speciality chemicals company—has<br />

developed a version of its branded anti-microbial treatment, Purista,<br />

which can be applied to synthetics.<br />

Since its launch in 2001, Purista has been applied only to cotton. The<br />

treatment has been used on items such as socks and suit linings.<br />

But, with the rise in sportswear and activewear made from synthetic<br />

fibres (such as football shirts and fleeces), demand has risen for an<br />

anti-microbial treatment which is as effective for garments made from<br />

synthetics as for those made from natural fibres.<br />

A spokesman from the company describes the Purista treatment for<br />

synthetics as an important technical breakthrough. It took the company<br />

two years to develop a treatment which could be applied to 100%<br />

synthetic fibres or to majority blends which contain a high percentage<br />

of polyester or nylon.<br />

Unlike some anti-microbial treatments, Purista is applied directly to<br />

the fabric. It can also be applied with other finishing treatments such<br />

as non-iron and easy-care finishes, and can work alongside other<br />

performance technologies such as Coolmax, anti-static and Lycra.<br />

HEALTH PROMOTING APPAREL<br />

DermaSmart provides<br />

relief from various skin<br />

conditions<br />

It reduces itching,<br />

dryness, peeling and<br />

scaling<br />

MILLIKEN: ANTI-ITCH CLOTHING<br />

The USA-based textile and chemical company Milliken has launched<br />

DermaSmart—a range of garments designed to provide relief to those<br />

suffering from various skin conditions.<br />

The company claims that DermaSmart reduces itching, dryness,<br />

peeling and scaling, which can be associated with skin conditions such<br />

as eczema, atopic dermatitis and psoriasis.<br />

© Textiles Intelligence Limited 9

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