Aquascutum Autumn/Winter Collection 2013-14

Aquascutum has been synonymous with British fashion for 160 years. Their latest Autumn/Winter collection is testament to their understanding of function and style. Aquascutum has been synonymous with British fashion for 160 years. Their latest Autumn/Winter collection is testament to their understanding of function and style.

03.01.2014 Views

AUTUM N/ WINTER COLLECTION 2013-14 The classic trench coat has been worn by iconic silver screen sirens Sophia Loren and Greta Garbo, and has graced the shoulders of royalty including three generations of Welsh Princes. This season, Aquascutum has taken a refreshing approach to the trench coat.

AUTUM N/ WINTER COLLECTION <strong>2013</strong>-<strong>14</strong><br />

The classic trench coat has been worn by iconic<br />

silver screen sirens Sophia Loren and Greta Garbo,<br />

and has graced the shoulders of royalty including<br />

three generations of Welsh Princes. This season,<br />

<strong>Aquascutum</strong> has taken a refreshing approach to the<br />

trench coat.


Embodying the combination of old Hollywood and modern<br />

style are supermodel and 90’s icon Werner Schreyer, as well<br />

as fresh-faced Codie Young. This ad campaign, shot by<br />

Andreas Sjodin, served to demonstrate the luxurious fabrics,<br />

innovation and meticulous approach to design that haven’t<br />

gone amiss in 160 years.


<strong>Aquascutum</strong> continues to provide a quintessentially British<br />

point of view for the pursuit of style, while staying dry in<br />

perennial weather. The <strong>Autumn</strong>/<strong>Winter</strong> collection pays<br />

homage to their military heritage with their timeless men’s<br />

coat.


Their latest <strong>Autumn</strong>/<strong>Winter</strong> collection has moved on from the<br />

slight edge and minimalist touch of the former head designer,<br />

Joanna Sykes. This season’s collection nods to old Hollywood<br />

while providing something refreshing, yet understatedly elegant<br />

in clean lines.


John Emary’s “trench coat”, originally created for the<br />

British Military in the Crimean War and World War I,<br />

has remained an integral part of British fashion. It suffices<br />

to say <strong>Aquascutum</strong> continues to be a sartorialist’s dream<br />

of functionality and sophisticated form.

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