ANNUAL REPORT 2008 - Gorenje Group

66
2008
In the past years, significantly more revenue was invested in the development (Capex) than in case
of the competitors, and thus the investment activities can be substantially reduced in the period of
difficult liquidity.
The investment policy will be extremely selective, focused exclusively on the development of
new products and sales activities or only those investments that are most urgent for further
development. The planned share of investments in sales revenue is lower than 3 %.
POSSIBILITY OF REVIEWING THE BUSINESS PLAN
The year 2009 will be a milestone in many respects and also from the aspect of annual planning.
The business plant contains already a certain decrease in the scope of business activities and
implementation of some measures. In case of deepening crisis some additional measures shall
be introduced for the achievement of the objectives set. There is high probability that due to the
growing crisis the adopted business plant shall be adjusted to the new conditions of the operation
in crisis after the end of the first quarter.
Irrespective of the crisis Gorenje boldly faces the challenges of the year 2009 and we will try to do
everything to neutralise its negative impact.