ANNUAL REPORT 2008 - Gorenje Group
ANNUAL REPORT 2008 - Gorenje Group
ANNUAL REPORT 2008 - Gorenje Group
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The appliances have been classified into the highest A energy classes and provide all modern user<br />
functions.<br />
They are known for their harmonised design of the front decorative panels that are completely covered<br />
with white glass and handles made of honey-combed aluminium in stainless steel.<br />
THE INNOVATIVE REFRIGERATOR »<strong>Gorenje</strong> made for iPod«<br />
In the year <strong>2008</strong> a licence agreement with the company Apple was signed for the use of their technology<br />
in the <strong>Gorenje</strong> refrigerators. An innovative product has been developed providing a combination<br />
of the iPod device and a <strong>Gorenje</strong> refrigeration and freezing appliance. A premiere presentation<br />
of the product prototype was at the largest world fair of entertainment electronics IFA<br />
<strong>2008</strong> in Berlin.<br />
OTHER APPLIANCES<br />
A new generation of built-in and free-standing refrigerating and freezing appliances in a width of<br />
540 mm; free-standing appliances of 600 mm with the new external appearance and modernised<br />
interior and modernisation of free-standing appliances in a width of 540 mm.<br />
A new generation of condenser dryers of the B energy class. The transition to a higher energy class<br />
has been enabled by the innovative technology optimising of air flows and recycling of the hot air<br />
developed during drying.<br />
A washing machine of an input segment with the new appearance and electronic operation and a<br />
niche appliance, innovative washing machines – a slim model with tank.<br />
Electric kettles have been upgraded by new electronics that reduces electricity consumption and<br />
enables simple operation.<br />
After the take-over of the company Atag the work on numerous development projects has started<br />
in co-operation with the Dutch colleagues; the results will be visible in the years to come.<br />
3.6.2 HOME INTERIOR DIVISION<br />
The development of the programmes of the <strong>Gorenje</strong> kitchens and the Marles kitchens was marked<br />
by the introduction of the variants parts list system, which is a novelty in the production and the ordering<br />
system. The new system has enables extension of programmes and offers more possibilities<br />
to customers when planning kitchens than in the past. The results are evident in the significantly<br />
up-to-date kitchen and bathroom catalogue <strong>2008</strong>/09.<br />
Other sales programmes have been also modernised: furnishings for living rooms, nurseries, bedrooms,<br />
apartments and hotel rooms as well as the sales range of ceramics of own production.<br />
The development was focused on testing of new, ecologically sound materials. New tools with the<br />
new closing system were introduced to the bathroom programme and besides that solvents were<br />
replaced by cleaning agents which brought positive ecological and financial effects.