ANNUAL REPORT 2008 - Gorenje Group

44
2008
SERBIA
• Sales results were above the target, market shares were retained or increased
in some product segments. Further expansion of own retail network – Gorenje
Studio. With its production facilities in Valjevo and Stara Pazova, Gorenje is recognized
as a domestic manufacturer.
MONTENEGRO, ALBANIA, KOSOVO AND MACEDONIA
• Increased sales and preservation of high market share in Montenegro.
• Intensified entry into the Albanian market with the launch of the Gorenje brand
name and development of a distribution network. Sales results in Kosovo slightly
below the target.
• In Macedonia, consumption is focused primarily on lower-priced products, buying
power of customers is low. Sales targets were exceeded, market shares retained.
RUSSIA AND THE UKRAINE
• The sales targets in Russia were exceeded by further strengthening of the
excellent position of the Gorenje brand name and launching of new designer
lines that are giving good results.
• Market shares increased in the Ukraine, but favourable sales results were limited
due to the very low volume of sales in this market.
SLOVAKIA AND CZECH REPUBLIC
• The Company saw a very rapid growth of sales, which exceeded the growth of
the Slovakian market as a whole, sales targets were strongly surpassed.
• Sales volume was preserved and market shares increased in the Czech market,
some groups of products are still maintaining a leading position – by supplementing
the Gorenje and Mora brand names.
ROMANIA
• Good sales results achieved and sales target exceeded in volume terms. Particularly
good results attained in the cooking appliances programme with a more
than 30-percent growth of sales.
• The sale of products from the supplementary programme exceeded the targeted sales by 5%.
• The sales programme was considerably expanded in all product groups (electronic and small
household appliances, vacuum cleaners, microwave ovens, …), and new product groups were rapidly
being added (induction hobs, juicers, cutters).
OVERSEAS MARKETS
• Impact of global crisis also felt in these markets, and consequently had a direct
impact on Gorenje’s sales.
• Products were generally not sold under our own brand names, which is why
the results depended on the sales achievements of business partners and were
below the plan.
• In the majority of markets, sales estimates were positive despite the unattained
targets, but market shares were maintained or even increased in most markets.
• Substantially lower sales in Australia, also smaller sales in the USA.
• Sales in Canada exceeded expectations, but almost completely halted at the
end of the year.
• Our sales targets were fully attained in the markets of the Near East and Iran.
Further investments are planned in the development of markets and the development
of the Gorenje brand name.
• Further strengthening of contacts with buyers and expansion of operations by
the acquisition of new buyers in Latin America.