ANNUAL REPORT 2008 - Gorenje Group

42
2008
3.2.1.2 SALES OF THE HOME APPLIANCES DIVISION
The companies of the division attained EUR 1,050.0 million in sales revenue and increased their
volume of operations by EUR 27.3 million in comparison with 2007. The acquisition of the Atag
company in July contributed EUR 72.7 million to the growth of sales.
Within the basic programme structure of own-brand products, the cooking appliances programme
once again took the leading position, followed by the refrigerator/freezer and the washer/dryer
programmes. The complementary programme saw a high increase in sales due to the acquisition
of the Atag company, while the supplementary programme retained its double-digit growth of volume
recorded in past years.
The heating-thermic appliances programme shared the same fate as other companies in this division,
recording a decreased sales volume in the last two months of the year, but nevertheless surssing
the planned values attained in 2007.
Geographic
structure of
sales
2007
SE Europe and
Slovenia
31.1%
Northern and
Central Europe
30.5%
Rest of the world
20.1%
Western Europe and
Mediterranean countries
18.3%
2008
SE Europe and
Slovenia
27.5%
Northern and
Central Europe
33.4%
Rest of the world
21.6%
Western Europe and
Mediterranean countries
17.5%
WESTERN EUROPEAN MARKET
• Business operation in conditions of declining demand for home appliances.
• All product groups, except dishwashers, recorded a decline in sales volume,
jointly -2.9%.
• Gorenje increased its market share by 8% in volume terms (altogether 13 Western
European markets).
GERMANY
• Sales did not achieve the target, but market shares increased by 3% in volume
and 5% in value terms, primarily in the segment of washers (by 12%); the launch
of a new generation of cooking appliances increased the market shares of this
segment.