Annual Report Gorenje Group 2009

Strategic risk map
BUSINESS RISKS
Business risks are classified as risks associated with the ability of provision of generation of operating
revenue, control of business processes and maintenance of asset value.
External risks are mainly associated with the changes in macroeconomic conditions of operation in
individual key markets. The exposure of the Group to these risks has greatly increased since the
beginning of the global financial crisis.
Sales risks are associated with the competition in the sale of products and services. They include risks
of appropriate marketing strategy (brand name, price and functional competition of products, design
etc.), risk of increasing negotiating power of major industrial customers and trade chains and quality of
after-sales services.
The most important factors of purchase risks are inflexibility in raw material markets and movement in
US dollar exchange rates. The Household Appliances Division carries out forward purchases of stock
exchange metals on LME (London Metal Exchange) and concludes futures contracts of non-stock
exchange metals. Long-term partnerships have been established and the development of supply
sources mostly in dollar LCC markets continued and thus the natural protection of US dollar sales has
been provided.
77
Annual Report Gorenje Group 2009