Annual Report Gorenje Group 2009

HOME INTERIOR DIVISION
South-Eastern European markets are of essential importance for this Division besides the Slovene
market. All together these markets account for two thirds of sales revenue of the Division. In the year
2009 the conditions were serious since the economic crisis hit them harder than some more developed
markets. This had a negative impact on our sales revenue that decreased by 31 % in 2009.
Geographical sales structure
2009 Structure 2008 Structure Change 09/08
Slovenia 17,138 42.1 % 22,456 38.0 % 76.3
South-Eastern Europe 7,489 18. 4 % 13,236 22.4 % 56.6
EU and other markets 16,093 39.5 % 23,441 39.6 % 68.7
Total 40,720 100.0 % 59,133 100.0 % 68.9
Source: Data of the Gorenje Group
Structure of sales revenue of the Home Interior Division by product groups
Source: Data of the Gorenje Group
The kitchen furniture programme accounts for 46 % in the sales structure of the Division. A decrease
in purchasing power of consumers and unavailability of financing of durable goods by banks reflected
in a 28 % decrease in sales revenue when compared to the previous year. The fall was sharpest in the
South East European markets.
Slowing-down of construction activities in our key markets had a significant impact on the decrease in
sales of the ceramics programme. Sales revenue of this programme was therefore 19 % lower in
2009 than in the previous year. The decrease was greatest in the sale of ceramics for the interior and
the decrease in the sale of decorative ceramics was slightly less dramatic. On the other hand the sale
of frost-resistant tiles increased.
Products of the bathroom furniture and sanitary equipment account for 19 % of sales revenue.
The sales of this programme started decreasing in the last quarter of the year 2008 and continued in
the year 2009. The sharpest fall in the sale of bathroom blocks was observed in the markets of South-
East Europe. The drop of sale of bathroom furniture and independent basins was of a single-digit. The
sale of basins started to increase in the second half of the year, which is a good forecast for the year
2010.
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Annual Report Gorenje Group 2009