Annual Report Gorenje Group 2009

Sales of household appliances in Eastern-European markets (in pieces)
Industry
Gorenje Group
Market share of the
Gorenje Group
2009 2008 2009 2008 2009 2008
Bulgaria 333,626 476,788 47,082 78,209 14.11 % 16.40 %
Croatia 356,513 457,992 155,252 201,123 43.55 % 43.91 %
Czech Republic 1,235,324 1,408,383 282,080 288,300 22.83 % 20.47 %
Hungary 725,863 929,762 99,115 98,903 13.65 % 10.64 %
Poland 2,971,135 3,267,199 141,160 142,707 4.75 % 4.37 %
Romania 640,081 1,152,684 35,437 87,889 5.54 % 7.62 %
Russia 4,231,049 6,149,790 271,477 405,274 6.42 % 6.59 %
Slovakia 408,980 548,272 93,211 139,745 22.79 % 25.49 %
Slovenia 254,756 281,000 121,780 137,825 47.80 % 49.05 %
Ukraine 881,678 1,486,397 146,639 225,994 16.63 % 15.20 %
TOTAL 12,039,005 16,158,267 1,393,233 1,805,969 11.57 % 11.18 %
Source: CECED; accessible at http://www.ceced.org/
Rest of the World
The third group of markets of the Gorenje Group represents the rest of the world, and includes the
markets of the Near and Far East, as well as all other continents. Entry into these markets is more
difficult due to the specific legislation of the area and the need for adapting appliances.
Owing to their large size and distant location, different sales approaches are employed in these
markets. In 2009, we expanded our business activities in the Near East (United Arab Emirates, Oman
and Qatar). Activities are also under way in Iran, where contacts were established with two distributors.
The area of the Far East comprises the markets of China, Hong Kong, Taiwan, and Thailand. Sales on
these markets are being initiated through our representative office in China. The first orders were
received in 2009, but real growth is expected in 2010, when the Company will give several
presentations of its products in the area.
Sales activities in overseas markets are being renewed. In 2009, the Company ceased to cooperate
with a long-time distributor of our products in Australia. We have, however, already established
contacts with new potential partners, who will enable the sale of our products in leading Australian
retail chains. A new distributor has also been acquired in New Zealand.
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Annual Report Gorenje Group 2009