Annual Report Gorenje Group 2009

SALE IN TERMS OF DIVISIONS
The Home Interior Division suffered the sharpest fall since its sales revenue dropped by 31 %. Since
the division mentioned achieves only 3.4 % in the revenue structure of the Gorenje Group, the dramatic
fall did not have a significant impact on the operation of the complete Group.
The revenue of our most important division - Household Appliances fell by 12 %. If the company Atag
had not joined the Group in the mid 2008, the fall would have been even greater and amounted to 19
%.
The only division whose revenue of the year 2009 remained at the level of the year 2008, was the
Ecology, Energy and Services Division whose sales revenue dropped only by 0.8 %.
HOME APPLIANCES DIVISION
In the year 2009 the Household Appliances Division sold 3,350,114 appliances of our own production
and generated revenue amounting to 785.25 million EUR. In our industry the impact of the crisis
showed already at the end of the year 2008, when the orders dropped suddenly and dramatically as a
consequence of increased inventories of traders due to a slower sale of products.
Structure of quantity sale of the Household Appliances Division by
Source: Data of the Gorenje Group
In compliance of the CECED data the crisis caused an 11 % decrease in the market of household
appliances. The Gorenje Group successfully withstood the negative impact of the crisis since the
decrease in sales was less dramatic than that of other participants in the market.
60
Annual Report Gorenje Group 2009