Annual Report Gorenje Group 2009
Annual Report Gorenje Group 2009 Annual Report Gorenje Group 2009
ECONOMIC FORECASTS Autumn forecasts of the international institutions (European Commission, MDS, Consensus, OECD, World Bank) for the years 2010 and 2011 draw attention to a slow and uncertain recovery. Quickly developing economies would contribute most to the growth in the world economy, but the conditions improve also in the largest - USA one where the increase will amount to 2.2 % and to another 2.0 % in 2011. In the euro-zone the recession ended earlier than expected, which was a result of the growth in the export demand. The initiatives coming from the public finance sector also had a positive effect. In the year 2010 the euro-zone will be tested in relation to the reduction in the public deficit and fast-growing public debt. They increased substantially due to weakening of economies and consequently because of general government revenue on one hand and increasing unemployment and consequently increasing public finance debt on the other one. This especially applied to the countries whose over-indebtedness seriously endangers the stability of the complete area: Greece, Spain, Portugal, Ireland and Italy. Foreseen GDP growth by country 2006 2007 2008 2009 2010 2011 HIGHLY DEVELOPED EU COUNTRIES Germany 3.2 % 2.5 % 1.3 % -5.0 % 1.2 % 1.7 % France 2.2 % 2.3 % 0.4 % -2.2 % 1.2 % 1.5 % Great Britain 2.9 % 2.6 % 0.5 % -4.8 % 0.9 % 1.9 % EU countries in difficulties Portugal 1.4 % 1.9 % 0.0 % -2.9 % 0.3 % 1.0 % Italy 2.0 % 1.6 % -1.0 % -4.7 % 0.7 % 1.4 % Greece 4.5 % 4.5 % 2.0 % -1.1 % -0.3 % 0.7 % Spain 4.0 % 3.6 % 0.9 % -3.7 % -0.8 % 1.0 % New EU countries Czech Republic 6.8 % 6.1 % 2.5 % -4.8 % 0.8 % 2.3 % Hungary 4.0 % 1.0 % 0.6 % -6.5 % -0.5 % 3.1 % Poland 6.2 % 6.8 % 5.0 % 1.2 % 1.8 % 3.2 % Slovenia 5.8 % 6.8 % 3.5 % -7.4 % 1.3 % 2.0 % EU (27 countries) 3.2 % 2.9 % 0.8 % -4.1 % 0.7 % 1.6 % Euro-zone (16 countries) 3.0 % 2.8 % 0.6 % -4.0 % 0.7 % 1.5 % SOME OTHER COUNTRIES USA 2.7 % 2.1 % 0.4 % -2.4 % 2.2 % 2.0 % Japan 2.0 % 2.4 % -1.2 % -5.9 % 1.1 % 0.4 % Source: Eurostat; accessible at http://epp.eurostat.ec.europa.eu/portal/page/portal/eurostat/home/ SALES AND MARKET POSITION All three divisions of the Gorenje Group are engaged in the sale of durables goods that were more affected during the crisis than consumer goods. Some markets were severely and the others were hardly affected. For example: in Austria the sales of household appliances increased in the year 2009, but in Romania it decreased by 44 %. Our total sales dropped by 11.0 % in our most important markets (East and West Europe). The sales in our three largest markets (Germany, Czech Republic and Russia) fell by 10.9 %. 59 Annual Report Gorenje Group 2009
SALE IN TERMS OF DIVISIONS The Home Interior Division suffered the sharpest fall since its sales revenue dropped by 31 %. Since the division mentioned achieves only 3.4 % in the revenue structure of the Gorenje Group, the dramatic fall did not have a significant impact on the operation of the complete Group. The revenue of our most important division - Household Appliances fell by 12 %. If the company Atag had not joined the Group in the mid 2008, the fall would have been even greater and amounted to 19 %. The only division whose revenue of the year 2009 remained at the level of the year 2008, was the Ecology, Energy and Services Division whose sales revenue dropped only by 0.8 %. HOME APPLIANCES DIVISION In the year 2009 the Household Appliances Division sold 3,350,114 appliances of our own production and generated revenue amounting to 785.25 million EUR. In our industry the impact of the crisis showed already at the end of the year 2008, when the orders dropped suddenly and dramatically as a consequence of increased inventories of traders due to a slower sale of products. Structure of quantity sale of the Household Appliances Division by Source: Data of the Gorenje Group In compliance of the CECED data the crisis caused an 11 % decrease in the market of household appliances. The Gorenje Group successfully withstood the negative impact of the crisis since the decrease in sales was less dramatic than that of other participants in the market. 60 Annual Report Gorenje Group 2009
- Page 15 and 16: Gorenje Group The Gorenje Group is
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- Page 49 and 50: DR. JOŽE ZAGOŽEN Chairman of the
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ECONOMIC FORECASTS<br />
Autumn forecasts of the international institutions (European Commission, MDS, Consensus, OECD,<br />
World Bank) for the years 2010 and 2011 draw attention to a slow and uncertain recovery. Quickly<br />
developing economies would contribute most to the growth in the world economy, but the conditions<br />
improve also in the largest - USA one where the increase will amount to 2.2 % and to another 2.0 % in<br />
2011.<br />
In the euro-zone the recession ended earlier than expected, which was a result of the growth in the<br />
export demand. The initiatives coming from the public finance sector also had a positive effect. In the<br />
year 2010 the euro-zone will be tested in relation to the reduction in the public deficit and fast-growing<br />
public debt. They increased substantially due to weakening of economies and consequently because of<br />
general government revenue on one hand and increasing unemployment and consequently increasing<br />
public finance debt on the other one. This especially applied to the countries whose over-indebtedness<br />
seriously endangers the stability of the complete area: Greece, Spain, Portugal, Ireland and Italy.<br />
Foreseen GDP growth by country<br />
2006 2007 2008 <strong>2009</strong> 2010 2011<br />
HIGHLY DEVELOPED EU<br />
COUNTRIES<br />
Germany 3.2 % 2.5 % 1.3 % -5.0 % 1.2 % 1.7 %<br />
France 2.2 % 2.3 % 0.4 % -2.2 % 1.2 % 1.5 %<br />
Great Britain 2.9 % 2.6 % 0.5 % -4.8 % 0.9 % 1.9 %<br />
EU countries in difficulties<br />
Portugal 1.4 % 1.9 % 0.0 % -2.9 % 0.3 % 1.0 %<br />
Italy 2.0 % 1.6 % -1.0 % -4.7 % 0.7 % 1.4 %<br />
Greece 4.5 % 4.5 % 2.0 % -1.1 % -0.3 % 0.7 %<br />
Spain 4.0 % 3.6 % 0.9 % -3.7 % -0.8 % 1.0 %<br />
New EU countries<br />
Czech Republic 6.8 % 6.1 % 2.5 % -4.8 % 0.8 % 2.3 %<br />
Hungary 4.0 % 1.0 % 0.6 % -6.5 % -0.5 % 3.1 %<br />
Poland 6.2 % 6.8 % 5.0 % 1.2 % 1.8 % 3.2 %<br />
Slovenia 5.8 % 6.8 % 3.5 % -7.4 % 1.3 % 2.0 %<br />
EU (27 countries) 3.2 % 2.9 % 0.8 % -4.1 % 0.7 % 1.6 %<br />
Euro-zone (16 countries) 3.0 % 2.8 % 0.6 % -4.0 % 0.7 % 1.5 %<br />
SOME OTHER COUNTRIES<br />
USA 2.7 % 2.1 % 0.4 % -2.4 % 2.2 % 2.0 %<br />
Japan 2.0 % 2.4 % -1.2 % -5.9 % 1.1 % 0.4 %<br />
Source: Eurostat; accessible at http://epp.eurostat.ec.europa.eu/portal/page/portal/eurostat/home/<br />
SALES AND MARKET POSITION<br />
All three divisions of the <strong>Gorenje</strong> <strong>Group</strong> are engaged in the sale of durables goods that were more<br />
affected during the crisis than consumer goods. Some markets were severely and the others were<br />
hardly affected. For example: in Austria the sales of household appliances increased in the year <strong>2009</strong>,<br />
but in Romania it decreased by 44 %. Our total sales dropped by 11.0 % in our most important markets<br />
(East and West Europe). The sales in our three largest markets (Germany, Czech Republic and<br />
Russia) fell by 10.9 %.<br />
59<br />
<strong>Annual</strong> <strong>Report</strong> <strong>Gorenje</strong> <strong>Group</strong> <strong>2009</strong>