Annual Report Gorenje Group 2009

Vision, mission, values
VISION
To become the most original, design-minded creator of home appliances devoted to sustainable
development and able to flexibly adapt to customers' needs.
MISSION
We create original, technologically perfected, superiorly designed, user and environment friendly
products for a comfortable home.
We are focused on increasing customer satisfaction and creating value for all our stakeholders in a
socially responsible manner. Strongly aware of key global trends and challenges, we are developing
rapidly growing fields with above-average returns.
VALUES
In pursuing our vision, mission and strategic objectives, we foster those values that are united in the
word POLKA: probity, openness, loyalty, creativity and ambition. To achieve the goals embodied in our
new strategic plan, we have added two new values: responsibility and effectiveness.
Probity - In our operations we are honest to ourselves, co-workers, the Company, and all stakeholders.
We follow high legal and moral standards, and expect high standards from our co-workers and
business partners.
Openness - We are open to new challenges, changes, and different opinions. We operate
transparently, and promptly inform the public on all important events in our group.
Loyalty - One of our most important competitive advantages is motivated employees committed to
achieving the goals of the Gorenje Group.
Creativity - We are seeking solutions enabling us to improve the quality of business processes and
create products and services providing a better lifestyle quality for our users.
Ambition - We are upgrading the attained goals with new ones.
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Annual Report Gorenje Group 2009