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Development of Tour Uriely 2005

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210 THE TOURIST EXPERIENCE<br />

de-differentiation. Specifically, the tendency <strong>of</strong> recent studies to de-differentiate<br />

everyday life and tourist experiences deconstructs the early<br />

definitions which emphasize distinctiveness. Practices <strong>of</strong> deconstruction<br />

are also evident in the shift from generalizing toward pluralizing<br />

depictions <strong>of</strong> the tourist experience, which involves two stages. In the<br />

first, the early conceptualizations are deconstructed by the emergence<br />

<strong>of</strong> tourist typologies. The second is manifested in recent studies that<br />

deconstruct well-established typologies by stressing the diversity <strong>of</strong> tourist<br />

experiences within each <strong>of</strong> the existing categories in these<br />

typologies.<br />

The third development presented in this study indicates how the<br />

attention <strong>of</strong> researchers was shifted from the displayed objects to the<br />

tourist subjective negotiation <strong>of</strong> meanings. This clearly illustrates<br />

the inclination <strong>of</strong> postmodernist thought to stress the role <strong>of</strong> subjectivity<br />

(Frazer 1989; <strong>Uriely</strong> et al 2002). The fourth development indicated<br />

above—from debates that existed between competing standpoints <strong>of</strong><br />

modern tourism to the compromising nature <strong>of</strong> the discourse between<br />

different interpretations <strong>of</strong> postmodern tourism—corresponds to the<br />

nondualistic and anti-hierarchal intellectual attitude associated with<br />

postmodernist modes <strong>of</strong> analysis (Bauman 1987; Denzin 1991; Lather<br />

1991).<br />

By utilizing the modernist/postmodernist dichotomy, this analysis<br />

acknowledges that a general cultural change referred to in the literature<br />

as postmodernity is underway, and that it affects various domains<br />

<strong>of</strong> cultural activity, including the fashion <strong>of</strong> constructing knowledge in<br />

tourism studies. Specifically, the analysis presented above suggests that<br />

the depicted developments are not detached from a contemporary<br />

trend in the social sciences addressed as ‘‘postmodernist thinking’’,<br />

which is in itself a manifestation <strong>of</strong> a wider cultural change referred<br />

to as postmodernity. Nevertheless, the modernist/postmodernist<br />

dichotomy utilized in this analysis should not be grasped as a proposition<br />

regarding the extent <strong>of</strong> change or competition that contemporary<br />

conceptualizations introduce to the literature on the tourist experience.<br />

Instead, it is suggested that contemporary conceptualizations <strong>of</strong><br />

the tourist experience introduce complementary extensions to the earlier<br />

theories rather than a contrasting new approach that invalidates<br />

them. For instance, the essentialist views <strong>of</strong> Boorstin (1964) and<br />

MacCannell (1973) are included in Cohen’s phenomenological typology<br />

<strong>of</strong> tourist experiences (1979), which is intersected with the differentiation<br />

between institutionalized and noninstitutionalized tourists<br />

(Cohen 1972) in order to create the recent subtypology that captures<br />

the diversity among backpackers (<strong>Uriely</strong> et al 2002). In this process, later<br />

conceptualizations seem to introduce additions rather than a contrasting<br />

alternative to the logic <strong>of</strong> earlier works. In this respect, the<br />

current analysis challenges the notion <strong>of</strong> postmodernist thinking as a<br />

contesting and sharp departure from earlier modernist theorizing<br />

(Bauman 1987, 1992; Denzin 1991; Flax 1990; Frazer 1989). Thus, it<br />

is suggested that with regard to the specific trends in the literature<br />

the term late modernist (Giddens 1990; Wang 2000) seems to be more<br />

appropriate than postmodernist.

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