Hoarding-Advice-Note - the City of London Corporation
Hoarding-Advice-Note - the City of London Corporation
Hoarding-Advice-Note - the City of London Corporation
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Displays on site hoardings<br />
Introduction<br />
The purpose <strong>of</strong> this guide is to encourage a suitable appearance<br />
to hoarding displays securing construction sites and sites awaiting<br />
development. The <strong>City</strong> <strong>of</strong> <strong>London</strong> resists <strong>the</strong> proliferation <strong>of</strong> advertisements<br />
but recognises that hoardings can <strong>of</strong>fer opportunities to<br />
provide information, to add interest and enhance <strong>the</strong> street scene<br />
whilst sites are developed.<br />
Planning <strong>Advice</strong> <strong>Note</strong><br />
Visual Appearance<br />
The <strong>City</strong> <strong>of</strong> <strong>London</strong> encourages an imaginative approach to <strong>the</strong> design <strong>of</strong> hoarding displays.<br />
<strong>Hoarding</strong>s may be in place for a number <strong>of</strong> years and an attractive hoarding design may help<br />
to mitigate some <strong>of</strong> <strong>the</strong> inconvenience caused by construction works. Care should be taken<br />
to ensure that images, lettering and colours on hoardings do not appear visually intrusive or<br />
a distraction to road users. A neutral backdrop and setting to <strong>the</strong> <strong>City</strong>’s historic townscape<br />
will sometimes be preferable. Examples <strong>of</strong> positive approaches that have been employed in<br />
<strong>the</strong> past are shown below:<br />
Visual representations<br />
<strong>of</strong> <strong>the</strong> building or<br />
redevelopment<br />
in question and<br />
related artwork.<br />
A design that includes<br />
contributions from<br />
local school children,<br />
colleges or o<strong>the</strong>r<br />
commissioned works.<br />
Factual information on<br />
a building concerning<br />
its use, floorspace<br />
etc. Information on<br />
progress and <strong>the</strong><br />
provision <strong>of</strong> protected<br />
windows improve<br />
public interest.<br />
Information on <strong>the</strong><br />
immediate locality<br />
such as street maps,<br />
points <strong>of</strong> interest<br />
or site specific<br />
infrastructure work.<br />
Artwork alluding to<br />
people or events<br />
relevant to a site or its<br />
archaeological history.<br />
O<strong>the</strong>r visual concepts.
Prominence & context.<br />
Corporate logos and o<strong>the</strong>r commercial<br />
information can be successfully incorporated<br />
into hoarding designs. An attractive eyecatching<br />
hoarding in <strong>the</strong> right location<br />
is likely to be more effective than a dull<br />
uninspired design. The size <strong>of</strong> lettering<br />
should be carefully considered. Excessively<br />
large lettering is <strong>of</strong>ten ineffective in <strong>the</strong><br />
narrow confines <strong>of</strong> some <strong>City</strong> streets.<br />
Displays should usually be restricted to<br />
pedestrian level. The incorporation <strong>of</strong> images<br />
on hoardings would be acceptable at first floor<br />
level where <strong>the</strong>se are designed to hide high<br />
level gantries above a recess at ground level,<br />
or where it hides construction site equipment<br />
such as site <strong>of</strong>fices, containers, <strong>the</strong> base <strong>of</strong><br />
cranes etc. The visual impact <strong>of</strong> such images<br />
is significant and commercial advertising<br />
at this level will be resisted. Large scale<br />
displays on high level scaffolding and netting<br />
can also be visually intrusive, though a noncommercial<br />
representation or visualisation<br />
<strong>of</strong> <strong>the</strong> building itself could be acceptable.<br />
Contacts and Contractor’s boards.<br />
The importance <strong>of</strong> information such as<br />
agents, owners and contractor’s names,<br />
floorspace figures etc, is acknowledged but<br />
designers <strong>of</strong> hoardings are encouraged to<br />
incorporate <strong>the</strong>se into an overall design<br />
ra<strong>the</strong>r than making <strong>the</strong>m <strong>the</strong> sole focus.<br />
Maintenance and practicality.<br />
<strong>Hoarding</strong>s are likely to be subject to a high<br />
degree <strong>of</strong> wear and tear and designs should<br />
be sufficiently robust to last <strong>the</strong> length <strong>of</strong><br />
<strong>the</strong> construction period. Designs should take<br />
account <strong>of</strong> site entrances and <strong>the</strong> need to<br />
highlight <strong>the</strong> corners <strong>of</strong> sites for people with<br />
visual impairments and provide sufficient space<br />
for heath and safety and o<strong>the</strong>r required notices.<br />
Policies and regulations<br />
This guidance builds on advertisement policies ENV 30<br />
and ENV 31 <strong>of</strong> <strong>the</strong> <strong>City</strong> <strong>of</strong> <strong>London</strong> Unitary Development<br />
Plan 2002. Designers are advised to consider Planning<br />
Policy Guidance 19 (Outdoor Advertisement Control,<br />
1992) which focuses mainly on amenity and public safety<br />
issues, and <strong>the</strong> Town and Country Planning (Control <strong>of</strong><br />
Advertisements) (England) Regulations 2007.<br />
Contact details<br />
Department <strong>of</strong> Planning & Transportation<br />
PO Box 270 Guildhall, LONDON EC2P 2EJ<br />
Tel: (020) 7332 1710<br />
www.city<strong>of</strong>london.gov.uk/plans<br />
plans@city<strong>of</strong>london.gov.uk/plans<br />
Is an application required?<br />
The Development Division <strong>of</strong> <strong>the</strong> Department <strong>of</strong> Planning<br />
and Transportation should be consulted before making<br />
any major decisions that will affect <strong>the</strong> size, appearance<br />
or location <strong>of</strong> proposed hoarding signs. Informal advice is<br />
freely available and may save you time, inconvenience and<br />
unnecessary expense.<br />
Department <strong>of</strong> Planning & Transportation