Walking Corpses & Conscious Plants: Possibilist Ecologies in ...
Walking Corpses & Conscious Plants: Possibilist Ecologies in ...
Walking Corpses & Conscious Plants: Possibilist Ecologies in ...
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B<strong>in</strong>gham 26<br />
also produced Popular Comics <strong>in</strong> 1936 and The Comics <strong>in</strong> the follow<strong>in</strong>g year (ibid).<br />
Unlike these publications which featured repr<strong>in</strong>ts, dur<strong>in</strong>g this period Wheeler-Nicholson's<br />
company released More Fun and New Comics which conta<strong>in</strong>ed all new material. Only<br />
one other firm, called Comics Magaz<strong>in</strong>e Company, was compet<strong>in</strong>g with National Allied<br />
Publications' strategy of issu<strong>in</strong>g material which had not already been released. Run by<br />
William Cook and John Mahon, Comics Magaz<strong>in</strong>e Company revolutionized the<br />
production of comics' content by procur<strong>in</strong>g material from the factory like comic art shop<br />
run by Harry A. Chesler (ibid). Here artists and writers worked for weekly salaries and<br />
used assembly-l<strong>in</strong>e style methods of piece by piece collaboration to turn out stories<br />
cheaply and quickly. Even with this cost efficient bus<strong>in</strong>ess model, National Allied<br />
Publications struggled f<strong>in</strong>ancially. In an effort to combat these fiscal setbacks Wheeler-<br />
Nicholson forged a partnership with his pr<strong>in</strong>ter, Harry Donenfeld, to whom he was <strong>in</strong><br />
debt. Through this merger, the company became Detective Comics, Inc. Its first issue<br />
was released with the cover date of March 1937 (Harvey, The Art 18). As the first<br />
s<strong>in</strong>gularly themed comic book, the publication <strong>in</strong>spired Wheeler-Nicholson to pursue a<br />
similar venture called Action Comics. Ultimately this title would achieve monumental<br />
success by publish<strong>in</strong>g Shuster and Siegel's story, Superman, <strong>in</strong> 1938; but, this was not<br />
before Donenfeld forced Wheeler-Nicholson out of DC's ranks (ibid).<br />
Alternately, Ga<strong>in</strong>es' <strong>in</strong>novative sales strategies propelled him onto the fast track to<br />
success. Work<strong>in</strong>g with Jack Liebowitz and Harry Donenfield on another of his ventures,<br />
Ga<strong>in</strong>es began publish<strong>in</strong>g new material for All-American Publications <strong>in</strong> 1938. While<br />
Ga<strong>in</strong>es worked for All-American, the company was responsible for releas<strong>in</strong>g titles like<br />
William Moulton Marston's Wonder Woman <strong>in</strong> 1942, written under the pseudonym