NEMO Launches Four New Sleeping Pads, Refreshes ... - GoExpo

NEMO Launches Four New Sleeping Pads,
Refreshes Entire Line
{Dover, NH} – After winning multiple awards for its sleeping pads, including Backpacker’s Editors’ Choice,
Gear Junkie’s Best in Show, and National Geographic Adventure’s Gear of the Year, NEMO has expanded and
reenergized its line with nine new pads including ultralight, inflatable and self-inflating models. As part of
the 2014 launch, new packaging, color schemes and a streamlined naming convention will make it easier for
retailers and customers to understand pad technology and differentiate between a growing range of models
and sizes.
Cosmo and Astro Lite Series
NEMO has cut the weight, but kept the comfort on two of its
best-selling pads by marrying its ultralight Airlock Elite 20D
polyester fabric with horizontal baffles for a stable, smooth
sleeping surface and 3” of plush loft. The Lite series trims 6
ounces off the first generation of Cosmo and Astro pads and
packs down small while offering maximum comfort and ease of use.
The new Cosmo Lite pads feature NEMO’s new streamlined foot
pump with one valve and a smaller surface area to save weight and
space while still offering fast and easy inflation. Insulated versions
feature PrimaLoft® for lightweight all-season warmth.
Cosmo Air Lite 20R 16oz / 450g
Astro Air Lite 13oz / 370g
Cosmo 20R
NEMO’s best-selling Cosmo Air and Cosmo Insulated pads will now be available in 20” width, in addition
to the previous 25” and 30” widths. The new Cosmo Air 20R and Cosmo Insulated 20R will feature a more
streamlined foot pump offering better packability for backpacking, while still offering the maximum comfort
and ease of inflation the rest of the Cosmo series is known for.
Ora
Using NEMO’s 2-Axis Coring technology from the award-winning Zor series and its proven embossed
laminate fabric found on the best-selling Cosmo series, Ora self inflating pads blend warmth, light weight
and comfort into a versatile pad for all adventures. The Ora series comes in 20” and 25” widths; Short and
Regular lengths for the 20” and Long for the 25”.
ZOR 20R
ORA 20R
Cosmo Air Lite 20R
Cosmo Air 20R
Cosmo Air 25L
Astro Air Lite Astro Air 20R TUO Air 20R

Line Refresh
In an effort to make the selling process easier for shop employees and clearer for customers, NEMO has
rebranded its pad line with new names, colors and packaging.
- Naming. Each pad is now listed by name, width and length. At first glance, the employee or
customer knows the basic specs. For example, Ora 20S means it’s the Ora model in 20” width
and regular length.
- Color scheme. Each series now has its own color. For example, the Tuo series comes in Magma,
Astro series in Dark Riptide, etc. For the PrimaLoft® insulated versions, those pads will share the
same color scheme, but in a darker shade and labeled with the PrimaLoft® logo.
- Packaging. Drawstring stuff sacks have replaced the shrink-wrapped plastic packaging. The
new stuff sacks have bold graphics and end caps that feature the name of the pad and its
dimensions. This allows the customers to open and examine the pad before purchase, and it
allows the pads to be easily identified on the shelf. The new pad and stuff sacks colors also
create a great visual on the shelf.
“With the refresh and reorganization of our pad line, we are now giving NEMO customers a wide range of
choices, including the new Cosmo Air Lite, the lightest pad with 3” of loft and an integrated foot pump on
the market. And our retail partners now have better tools to sell our products. We always aim to make the
best product for our customer; offering them unexpected design details, along with comfort at a reasonable
weight. As our line continues to grow, we are focused on maintaining a simple, straightforward way of identifying
our products while also improving our position on the shelf. With this refresh, sales staff and customers
will have a improved experience choosing the best pad for their needs,” said Brent Merriam, VP of Sales.
NEMO pads are built to last. Using high strength fabrics and top shelf components on all pads increases their
reliability and longevity in backcountry conditions. NEMO continually looks for ways to change the expectation
of what sleeping outdoors is all about. Please visit OR booth 21009 to see the entire 2014 sleeping pad
line, along with NEMO’s innovative line of sleeping bags, tents and accessories to make backcountry adventures
more comfortable.
To book an appointment, please contact Brent Merriam, VP of Sales, brent@nemoequipment.com or for
media inquiries, Kate Ketschek, kate@revolutionhousemedia.com.
ZOR 20R
ORA 20R
Cosmo Air Lite 20R
Cosmo Air 20R
Cosmo Air 25L
Astro Air Lite Astro Air 20R TUO Air 20R