778-Som-Lalit Institute Of Business Management - Gujarat ...

Possible Modes Of Entry In Qatar
The entry in the Qatar country can be in ways which are as under:-
Tieing up with the local Manufactures in Qatar
Supplying to Big Medical Centres in Qatar like Aster medical Center(D.M.
Group),Qatar Medical center etc.
Finding Distributers in Qatar and also managing a good sales team if
possible.
The mode which we preferably are willing to select is to tie up with the Local
manufacturers in Qatar because
‣ By this we will be able to exploit the local manufacturer‘s market which has
lot potential and its not yet much exploited
‣ Moreover, it will make us a familiar name gradually
‣ Also we would have not to invest in the setup cost there
MODES WHICH WE WOULD PREFER
To tie up with the Local manufacturers in Qatar because .Aslo government is giving
special benefits like reduction in taxes etc if the locals are involved.By this we will be
able to exploit the local manufacturers market which has lot potential and its not yet
much exploited .It will make us a familiar name gradually Also we would have not to
invest in the setup cost there
Strategy (Present and Future)
Initially we would enter the market by dealing in general medicines offering few
medicines like Glucophage for curing Diabetes ,Euthyrox used for horemone therapy
etc .The health problems like above are very rampant there so we would be focusing
on medicines related to it. Then slowly and gradually once we establish ourselves we
would focus on the ―SPORTS‖ related medicines as World cup will be held and the
biggest hospital will be built which will cater to the sports related health issues. So all
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