778-Som-Lalit Institute Of Business Management - Gujarat ...
778-Som-Lalit Institute Of Business Management - Gujarat ...
778-Som-Lalit Institute Of Business Management - Gujarat ...
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Modes of Entry<br />
1. Equity International Joint Ventures<br />
Equity International Joint Ventures (EIJV) is defined as ―a separate legal<br />
organizational entity representing partial holdings of two or more parent firms,<br />
in which the headquarter of at least one is located outside the country of<br />
operations of the joint venture‖ (Zeira and Newburry, 1999).<br />
Equity International Joint Ventures (JV‘s) are a very popular entry mode,<br />
especially in the Middle East & Asia/Pacific area.<br />
The main idea after an EIJV is that transaction costs of entering in any foreign<br />
market are much lower than establishing a wholly owned subsidiary.<br />
The entering firm is able to benefit from the local partners knowledge of the<br />
host Country‘s competitive conditions, culture, language, political and<br />
business systems.<br />
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