778-Som-Lalit Institute Of Business Management - Gujarat ...

Also we wanted to establish one of the biggest and most respected restaurant
chains in the world and bringing up name of Qatar in the world map. Our aim is to
win ―Best Arabic Restaurant‖, ―Best Lebanese Restaurant‖ and Qatar Today Award‖.
Marketing
Marketing is pivotal in keeping a restaurant running. It is important to retain our
existing customer base while growing the restaurant by attracting new diners.
An example of a marketing goal might be to attract new diners from a particular
neighborhood. Objectives might include using social media to engage potential
diners in conversations about food, to join the neighborhood summer activities
planning committee and to send a direct mailer inviting people from the
neighborhood to try a free appetizer.
Doha‘s population is 1.76 million. Average spending by a person on food in Doha is
$17. Main marketing strategies to be adopted will be word of mouth and in store
marketing.
Revenue
Revenue goals are important, since money is the driving force of the business. To
achieve goals, consider figuring how much revenue we would need each month to
achieve this goal. Also consider if there are months or weeks busier than others.
Perhaps our business increases during the holiday season when people are busy
shopping and have less time for cooking.
Next, break down by how many meals/units need to be sold each week and each
day.
Consider our dining crowd. If we're more likely to have a full house on weekends, the
revenue goals for these days will be higher than weekdays.
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