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778-Som-Lalit Institute Of Business Management - Gujarat ...

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As long as the municipality‘s supply of ground water in North <strong>Gujarat</strong> is high on<br />

TDS and has more than recommended amount of fluoride, packed drinking water<br />

has a good market. People will spend for good water for the sake of health and<br />

often to avoid doctor‘s fee. Many people are spending extra for the sealed packed<br />

water or chilled insulated plastic can etc.<br />

There is very good growth of this ‗cottage‘ RO industry as the market is very wide.<br />

Even if the ISI certification is made mandatory, there is good number of investors<br />

who would not mind to invest the extra amount required for the ISI<br />

certification, as they know about the quality consciousness of their clientele. In<br />

reality, there are two among the 14 plant owners have started doing the initial<br />

planning of their new plant as per ISI specification.<br />

Sl.<br />

No<br />

.<br />

Table-: Plant and Machinery, Annual Production, Sale,<br />

Expenditure, Profit and Per Litre Expenditure of<br />

Production of Water<br />

Towns<br />

Total<br />

Plant and<br />

Machiner<br />

y<br />

Rs in Lac<br />

Annual<br />

Prodn.<br />

of<br />

Water<br />

Lit in<br />

Lac<br />

Annual<br />

Sale of<br />

Water<br />

Pouch +<br />

Ca<br />

n<br />

Rs in Lac<br />

3.3<br />

15.0 0<br />

07.4<br />

64.2<br />

54.9<br />

17.6 5<br />

42.5<br />

59.4 5<br />

015.8<br />

422.9<br />

25.9<br />

21.7<br />

17.6 3<br />

416.9<br />

215.5 2<br />

Gross<br />

Annual<br />

Expenditu<br />

re<br />

Rs in Lac<br />

Gross<br />

Annu<br />

al<br />

Profit<br />

Rs in Lac<br />

Expd/Prd<br />

= Rs per<br />

Lit<br />

Expd.of<br />

Prodn. of<br />

Water<br />

1 2 3 4 5 6 7 8<br />

1<br />

2<br />

Kadi<br />

Mahesana<br />

4.25<br />

5.25<br />

8.0<br />

43.13<br />

3.8<br />

5.4<br />

-<br />

0.55 9.5<br />

0.4<br />

80.1<br />

3 Mahesana 4.25 012.4<br />

62.9<br />

4.5<br />

0.2 3<br />

4 Mahesana 3.75 310.9<br />

32.5<br />

31.7<br />

40.2<br />

5 Mahesana 5.75 513.6<br />

5.0<br />

- 0 30.3<br />

6 Maktupur/Unj 4.25 22.3 9<br />

13.3<br />

0.06 14.2 70.1<br />

7 ha Visnagar 5.25 36.5<br />

74.4<br />

- 7 50.6<br />

8 Sidhpur/Khali 10.7 49.5 7<br />

76.2<br />

1.92 53.1 80.1<br />

9 Unjha 54.25 030.8<br />

56.6<br />

59.2<br />

30.2<br />

10 Unjha 8.25 346.7<br />

11.3 2 11.5 2 10.2<br />

11 Patan 7.75 42.4 5<br />

55.3<br />

20.5 7 40.1<br />

12 Patan 5.25 05.8<br />

51.2<br />

70.4<br />

30.2<br />

13 Patan 6.25 44.94<br />

65.5<br />

12.0 7 20.1<br />

14 Chanasma 7.25 316.4<br />

84.8<br />

612.0<br />

20.3<br />

Total 82.5 353.8 9<br />

68.9 9 146.54<br />

0.1<br />

Avg. of 14<br />

5.89 225.2<br />

115.3<br />

44.9<br />

710.4<br />

90.1<br />

Plants<br />

7 9 2 7 9<br />

Source: by International Water <strong>Management</strong> <strong>Institute</strong> (2010)<br />

EXPORT AND IMPORT FROM QATAR<br />

It would be very costlier to export packaged drinking water from India to Qatar so<br />

plant should be set up there in Qatar and production also be done in Qatar and<br />

Qatar has potential of demand for packaged drinking water because of huge traffic of<br />

23 | P a g e

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