792-Dr. J. K. Patel Institute Of Management - Gujarat Technological ...

fruits & vegetables, meat & fish, kitchenware, wine & spirits, , electronics, apparel,
health & beauty, furniture, under one roof.
Max Hypermarkets is accountable for the entire business operation - from capex
outlay to day to day operations. Management control also rests with Max
Hypermarkets. Auchan provides information transfer and brings with it best practices
in international retailing and technical know-how to make sure that the brand is being
accurately represented, as ensuring that the local partner retains their financial
independence to deliver the best solution in each market. Groupe Auchan will play
an essential support role in the development of the hypermarket format in India.
Max fashion
Max - a division of Lifestyle International (P) Ltd. and was established in 2004 in the
UAE. In 5 years of its launch, Max has grown into the biggest value fashion brand in
the Middle East with over 150 stores across 11 countries.
Max was introduced in India in the year 2006 with the store in Indore thereby
pioneering a new concept of 'value fashion retailing' in the country. It offered the
value conscious customer a alternative of variety without compromising on the
quality & latest trends. The concept proved to be an immediate hit.
Since the integration of its first store, Max in a small span has carved a niche for
itself by bringing to the Indian customers high quality products with world class
shopping experience. we have 50 plus stores in India across 26 cities.
Group's Core Philosophy:
Carefully pay attention to consumer needs
continually Adapt to changing market
Always empowering people to strive and deliver
Passion for excellence
Integrity in everything we do
Parul Institute of Management and Research - 792 Page 83