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792-Dr. J. K. Patel Institute Of Management - Gujarat Technological ...

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Lifestyle Department Stores<br />

Your style. Your store<br />

Lifestyle entered in India in 1999 and in a little over a decade has come to be known<br />

as one of the leading retail companies in the country. Positioned as a fashionable,<br />

colourful and vibrant shop, Lifestyle offers consumers ease of shopping and an<br />

pleasant shopping experience.<br />

Each Lifestyle store from Lifestyle International (P) Ltd. brings jointly five concepts<br />

under one roof - Apparel, Footwear, Children's Wear, Household & Furniture and<br />

Health & Beauty, offering suitable one-stop shopping and a choice of over 250<br />

national & international brands. Group has also introduced Home Centre, a one stop<br />

destination for reasonably priced furniture, home décor and soft furnishing that<br />

represents style, comfort and individualism.<br />

In observance with the Group's tradition of making every shopping incident more<br />

pleasing and memorable, The Inner loop, Landmark Group's loyalty programme<br />

allows members to take special benefits and privileges such as reward points and<br />

offers.<br />

Auchan hypermarkets<br />

Auchan Hypermarket in India is the result of a franchise contract between the Dubai<br />

based Landmark Group's Max Hypermarkets India Pvt. Ltd & Group Auchan.<br />

Auchan is one of the world's major hypermarket chains with 616 hypermarkets in 12<br />

countries in Central and Europe, Russia, and China. Auchan is at the present in<br />

India with 13 hypermarkets. It has a 44.4 billion euro turnover. It is a one stop<br />

shopping destination as it provides all the daily needs of a consumer by providing<br />

Parul <strong>Institute</strong> of <strong>Management</strong> and Research - <strong>792</strong> Page 82

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