792-Dr. J. K. Patel Institute Of Management - Gujarat Technological ...

RELATION WITH GUJARAT AND INDIA
Chairman message
“We are the only completely integrated diamond and jewellery manufacturer
and retailer in the country. We have a strong presence at every level of the
diamond business, right from sourcing diamonds at competitive prices from DTC
as sight holders to retailing our products through a vast network of self owned
and franchised stores, we have now moved on to entering the lifestyle and luxury
segments. We are the pioneers of branded jewellery in India and have several
established brands in our arsenal to tap the continuously growing branded
jewellery market. Gili being not only the first brand under Gitanjali's umbrella, it is
an introduction of branded jewellery to the Indian market. The list includes wellknow
and well established brands such as 'Nakshatra', 'Asmi', 'Sangini',
'D'damas' and ‘Gitanjali”
History
Gitanjali Group was established in 1966 and is one of the earliest diamond
houses in India. Having received over 50 National and Council awards from the
Ministry of Commerce, India for outstanding exports, it is today one of the
leading diamond and jewellery export companies in India. Gitanjali, a $900
million multinational group, is a Public Listed Company. Gitanjali's unique
business model encompasses a wide range of activities like rough diamond
sourcing, diamond manufacturing and distribution, jewellery manufacturing,
jewellery branding and jewellery, lifestyle and watch retailing at the domestic and
Parul Institute of Management and Research - 792 Page 35