Postal Bulletin 22144 - December 23, 2004 - USPS.com

24 POSTAL BULLETIN 22144 (12-23-04)
Black History Month/Marian Anderson
Community Relations Publicity Kit
Recognizing her extraordinary popularity and determination,
the State Department made Anderson a goodwill
ambassador to Asia, and in 1958, she was officially designated
a delegate to the United Nations. In 1963, Anderson
sang at the Lincoln Memorial at the historic March on Washington.
The following year she was awarded the Presidential
Medal of Freedom. In 1977, she was awarded the
UN Peace Prize.
Other notable Americans honored in the Black Heritage
stamp series include Harriet Tubman, Martin Luther King,
Jr., Jackie Robinson, Carter G. Woodson, Mary McLeod
Bethune, Bessie Coleman, Ernest E. Just, Benjamin O.
Davis, Sr., Madam C. J. Walker, Malcolm X, Patricia
Roberts Harris, Roy Wilkins, Langston Hughes, Thurgood
Marshall, and last year’s honoree, Paul Robeson.
African Americans have played a vital role in the shaping
of America’s history and culture, and the U.S. Postal
Service remains committed to sharing their achievements
and contributions. Given the popularity and historic
importance of the Black Heritage stamps, there are no
plans to discontinue the series. It will continue to be an important
part of our stamp program for many years to come.
We encourage everyone — children and adults alike —
to learn more about Black history and African Americans on
stamps. There are phenomenal stories behind every commemorative
stamp — stories that can take us back in time
to learn about great Americans and to help us relive moments
in the past — moments that we cherish.
For more than 200 years, the Postal Service has been a
shining example of a public service institution that the
American people can rely on and trust. But in many ways,
it’s our commemorative stamp program that best connects
the Postal Service with the American people.
This month, we hope children and adults of all ages will
be participating in Black History Month activities around the
country.
Thanks to all of you for joining us here today.
# # #
Suggested Public Relations Timeline
If you have questions or need assistance with any of these items, please contact the Public Affairs and Communications
representative serving your area (see attached list).
Action
Suggested Timing
1. Send invitations to local and area dignitaries. A few weeks before event.
2. Send announcement and invitations to employees. A few weeks before event.
3. Distribute public service announcement to radio/TV. A few weeks before event.
4. Distribute news release. A few weeks before event.
5. Distribute media advisory to newspapers, radio/TV. One week before event.
6. Remind invited dignitaries about event via telephone. Five days before event.
7. Redistribute media advisory to all news media. One to two days before
event.
8. Make follow-up calls to local news media. One day before event.
9. Distribute day-of-issuance news release. Day of event.
10. Send letter to newspaper editor thanking community. One day after event’s
completion.
11. Send newspaper clippings and “media successes” summary
Within one week after event.
to area Public Affairs manager or fax to 202-268-4925.