Postal Bulletin 22144 - December 23, 2004 - USPS.com
Postal Bulletin 22144 - December 23, 2004 - USPS.com
Postal Bulletin 22144 - December 23, 2004 - USPS.com
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POSTAL BULLETIN <strong>22144</strong> (12-<strong>23</strong>-04)<br />
15<br />
Community Relations Publicity Kit<br />
Black History Month/Marian Anderson<br />
Publicity Ideas to Interest the Media<br />
February Is Black History Month<br />
There are many ways to interest local media in your<br />
Black History Month or local dedication of the Marian<br />
Anderson stamp events. Following are some suggestions<br />
to capture media attention.<br />
Note: You can plan Black History Month events in conjunction<br />
with Marian Anderson local dedication stamp ceremonies.<br />
You should emphasize the fact that this is the 28th<br />
anniversary of the Black Heritage stamp series featuring<br />
Marian Anderson.<br />
Have a month-long Black History Month celebration<br />
involving employees and their families, school children<br />
and congressional, civic, and <strong>com</strong>munity leaders.<br />
Involve those people in helping to create a traveling<br />
or permanent African-American stamp collection<br />
exhibit that could either be placed in Post Office<br />
lobbies or taken to stamp events at libraries, schools,<br />
or museums throughout the month of February. Highlight<br />
a different honoree theme every week of the<br />
month. Some examples of different themes might include<br />
sports figures, entertainers, inventors,<br />
educators, leaders, and scientists.<br />
— Photo opportunity: Encourage media to cover the<br />
opening day of your exhibit. Media can take pictures<br />
of employees and <strong>com</strong>munity members setting<br />
up the exhibit to ac<strong>com</strong>pany an article about<br />
Black History Month.<br />
— Opening day of the exhibit: Feature unveilings of<br />
the Marian Anderson <strong>com</strong>memorative stamp and<br />
possibly other stamps in the Black Heritage<br />
series. Ask congressional, civic, and <strong>com</strong>munity<br />
leaders to participate in ceremonies.<br />
Invite children to design stamps about African-<br />
American history, and display their designs in the<br />
Post Office. Have local customers select the winners.<br />
Winners can be awarded Black Heritage or other<br />
<strong>com</strong>memorative stamp materials.<br />
Give presentations and workshops to local elementary<br />
schools, libraries, reading clubs, and <strong>com</strong>munity<br />
organizations like the Girl Scouts/Boy Scouts and the<br />
Rotary Club.<br />
Look for opportunities to partner with local philatelic<br />
organizations that may be sponsoring local exhibits<br />
or other events. Contact the American Classical Music<br />
Hall of Fame and Museum, International Music<br />
Association, Marian Anderson Theater, NAACP,<br />
Black Congressional Caucus, and University of<br />
Pennsylvania Library, where all of Anderson personal<br />
papers — including letters, music scores, programs,<br />
photographs, and sound recordings — are housed.<br />
Offer to speak, conduct workshops, or organize volunteers<br />
from among your staff to help.<br />
Help after-school programs set up stamp collecting<br />
clubs and share African-American history. Ask a local<br />
stamp collector to set up a display of stamp collecting<br />
tools and philatelic materials, such as tongs, magnifier,<br />
perforation gauge, albums, first-day covers, and<br />
so on. Go online to the American Philatelic Society’s<br />
Web site at www.stamps.org to find local chapters<br />
(including African-American stamp clubs) and affiliates<br />
that might be willing to help.<br />
<strong>Postal</strong> Service employees can find an electronic version<br />
of this kit at http://blue.usps.gov. Click References, then<br />
scroll down and click Postmaster Toolkits. Downloading the<br />
Microsoft Word version makes it easy to <strong>com</strong>plete the fill-inthe-blank<br />
materials.<br />
Implement any of these ideas, <strong>com</strong>bine them, or brainstorm<br />
with your employees and <strong>com</strong>e up with ideas of your<br />
own. Using the publicity materials in this kit be sure to publicize<br />
each and every event to your local newspaper, radio,<br />
and television stations via press releases, media advisories,<br />
and letters to the media. Don’t forget to make follow-up<br />
telephone calls.<br />
Products and Licensing<br />
First Day Cover (single) Item #458061 $ 0.75<br />
Cultural Diary Page/Illustrated Envelope<br />
Set Item #458076 $12.95<br />
Cultural Keepsake (cover/pane)<br />
Item #458093 $ 8.15<br />
Cultural Diary (with pages and stamps)<br />
Item # 458096 $34.95<br />
The <strong>Postal</strong> Service is introducing a new philatelic product,<br />
Expressions of African Americans: A Cultural Diary,<br />
scheduled for release in late January.<br />
This unique collectible consists of a beautifully illustrated<br />
binder designed to hold current and future insert<br />
cards of African-American stamp issues as well as personal<br />
notes. The initial product offering will include the binder,<br />
insert cards, stamps, and mounts for four African-American<br />
issues from <strong>2004</strong> (Paul Robeson, Wilma Rudolph, James