Postal Bulletin 22144 - December 23, 2004 - USPS.com

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14 POSTAL BULLETIN 22144 (12-23-04) Black History Month/Marian Anderson Community Relations Publicity Kit PUBLICITY KIT Black History Month/Marian Anderson Contents Publicity Ideas to Interest the Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Products and Licensing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Licensing and Use of Marian Anderson Stamp Image . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Pictorial Cancellations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Pictorial Postmark Announcement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Stamp Artwork . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Suggested Participating Organizations and Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Black Heritage Series Facts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Speech Segment and Talking Points . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Suggested Public Relations Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Public Service Announcement for Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Sample Press Release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Sample Event Outline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Sample Letter to Local Newspaper Editor Thanking Residents for Support . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Participation of Public Officials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Sample Invitation to Public Officials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Sample Thank You Letter to Public Officials/Participanting Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Public Affairs and Communications Field Managers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Government Relations Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
POSTAL BULLETIN 22144 (12-23-04) 15 Community Relations Publicity Kit Black History Month/Marian Anderson Publicity Ideas to Interest the Media February Is Black History Month There are many ways to interest local media in your Black History Month or local dedication of the Marian Anderson stamp events. Following are some suggestions to capture media attention. Note: You can plan Black History Month events in conjunction with Marian Anderson local dedication stamp ceremonies. You should emphasize the fact that this is the 28th anniversary of the Black Heritage stamp series featuring Marian Anderson. Have a month-long Black History Month celebration involving employees and their families, school children and congressional, civic, and community leaders. Involve those people in helping to create a traveling or permanent African-American stamp collection exhibit that could either be placed in Post Office lobbies or taken to stamp events at libraries, schools, or museums throughout the month of February. Highlight a different honoree theme every week of the month. Some examples of different themes might include sports figures, entertainers, inventors, educators, leaders, and scientists. — Photo opportunity: Encourage media to cover the opening day of your exhibit. Media can take pictures of employees and community members setting up the exhibit to accompany an article about Black History Month. — Opening day of the exhibit: Feature unveilings of the Marian Anderson commemorative stamp and possibly other stamps in the Black Heritage series. Ask congressional, civic, and community leaders to participate in ceremonies. Invite children to design stamps about African- American history, and display their designs in the Post Office. Have local customers select the winners. Winners can be awarded Black Heritage or other commemorative stamp materials. Give presentations and workshops to local elementary schools, libraries, reading clubs, and community organizations like the Girl Scouts/Boy Scouts and the Rotary Club. Look for opportunities to partner with local philatelic organizations that may be sponsoring local exhibits or other events. Contact the American Classical Music Hall of Fame and Museum, International Music Association, Marian Anderson Theater, NAACP, Black Congressional Caucus, and University of Pennsylvania Library, where all of Anderson personal papers — including letters, music scores, programs, photographs, and sound recordings — are housed. Offer to speak, conduct workshops, or organize volunteers from among your staff to help. Help after-school programs set up stamp collecting clubs and share African-American history. Ask a local stamp collector to set up a display of stamp collecting tools and philatelic materials, such as tongs, magnifier, perforation gauge, albums, first-day covers, and so on. Go online to the American Philatelic Society’s Web site at www.stamps.org to find local chapters (including African-American stamp clubs) and affiliates that might be willing to help. Postal Service employees can find an electronic version of this kit at http://blue.usps.gov. Click References, then scroll down and click Postmaster Toolkits. Downloading the Microsoft Word version makes it easy to complete the fill-inthe-blank materials. Implement any of these ideas, combine them, or brainstorm with your employees and come up with ideas of your own. Using the publicity materials in this kit be sure to publicize each and every event to your local newspaper, radio, and television stations via press releases, media advisories, and letters to the media. Don’t forget to make follow-up telephone calls. Products and Licensing First Day Cover (single) Item #458061 $ 0.75 Cultural Diary Page/Illustrated Envelope Set Item #458076 $12.95 Cultural Keepsake (cover/pane) Item #458093 $ 8.15 Cultural Diary (with pages and stamps) Item # 458096 $34.95 The Postal Service is introducing a new philatelic product, Expressions of African Americans: A Cultural Diary, scheduled for release in late January. This unique collectible consists of a beautifully illustrated binder designed to hold current and future insert cards of African-American stamp issues as well as personal notes. The initial product offering will include the binder, insert cards, stamps, and mounts for four African-American issues from 2004 (Paul Robeson, Wilma Rudolph, James
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Postal Bulletin 22144 - December 23, 2004 - USPS.com

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