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MARCH 2013 • VOLUME 24, ISSUE 3
That's Italy launches this
month in Vaughan, ON, and
acts as a prototype for future
culture-based retail.
12 16 26
Reinventing Rexall
The drug store battles back with a
Jackman redesign
Design Report
From big screens to small footprints,
the future of retail design is here
Shopper
Innovation Awards
Retail collaboration, P2P ingenuity
and winning insights – Canada’s top
shopper marketing ideas
4 Editorial Diversity: starting the conversation • 8 Upfront Building hype for Target’s launch, breaking up with Banana Republic
and how to know if you’ve been Twitter-hacked • 20 Diversity roundtable Who has it, who needs it and what we’re doing
about it • 49 Royale celebrates 50 years of softness (and cute kittens) • 52 Want to win at Cannes? Experts break down how to
take home a Lion • 54 The CASSIES at the Ritz • 56 Forum Frank Palmer on the ugly side of procurement and Emma Hancock on the
need for craft • 58 Back page Bensimon Byrne on what Facebook “likes” are really worth
ON THE COVER
Who are those helmeted men? Why, it’s Frank Scorpiniti of Rexall (left) and Joe Jackman of
Jackman Reinvention (right), who teamed up to reinvent the drug store chain. The cover concept
symbolizes the lightening-fast speed at which they worked. It came to life with photographer
Nigel Dickson, who also shot the “reveal” photo on p. 12. And they didn’t even have helmet-hair
– now that’s professionalism.
March 2013
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