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composition of business plans)<br />

3. Composition of business plans<br />

3.1 Executive summary<br />

3.2 Background of SME projects<br />

3.3 Marketing analysis and marketing plan<br />

Industrial structure<br />

Product characteristics, the strength and weakness of their products<br />

The target customers<br />

Evaluate demand of products and quality<br />

Estimate growth of product<br />

Market positioning<br />

3.4 Technical analysis and production plan<br />

3.5 Financial analysis and financial plan<br />

Cash Flow, estimated revenue and cost<br />

Financial statement analysis: payback period, break even point and net present<br />

value<br />

Financial projection in the next 5 years<br />

4. Expected result : Trainers should be able to evaluate customers' plans as well as to assist<br />

or give consultation to customers in writing the business plan. The total participants will<br />

be 60 persons and there will be 3 sessions. (20 persons per session, 7 days per session).<br />

5. For the Master Trainers, it will be 10 day course. The total participants will be 20 persons<br />

with only 1 session. The subject matter experts with good presentation skills and good<br />

English ability from the Credit Department will be selected to be participants in the course.<br />

6. The course will be arranged for BBL employees working in the SME projects and the<br />

entrepreneurs both from Bangkok metropolitan and provincial areas (two sessions for<br />

metropolitan and 4 sessions for provincial areas). The 6 sessions will be treated as the pilot<br />

model for the trainers.<br />

D. LANGUAGE ISSUES<br />

1. The train-the trainers and the master trainers BBL trainers which<br />

will be selected to be the trainers and master trainers for the<br />

course have to be good in English both speaking and reading. But since the content of<br />

the course would be specialized and full of terminology, Thai language summaries should<br />

be required to provide the better and complete understanding for the trainers.<br />

2. BBL employees working in the SME projects and the entrepreneurs<br />

both from Bangkok metropolitan and provincial areas. The main<br />

facilitator should be Thai and BBL trainers would also help in the<br />

workshop session.<br />

E. TANGIBLE RESULTS<br />

The deliverables of the project shall be as follows:<br />

1. The individuals trained have the ability and skills to train others.<br />

2. 5 sets of the Facilitator's Guides and Training Kits for the Trainers shall be completed<br />

and ready for use.<br />

. I ~<br />

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