How business, doctors and journalists prey on your food anxieties I

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I
he son of a freelance
snilptor, David Hoffman
learned ear),y that independent
thinking <strong>and</strong> personal
freedom were the cornerstones
of a well-lived life .
After 15 years as a Wall Street
institutional money manager,
Hoffman grew bored of pegging his
performance against lifeless financial
indexes . So in 1990, he set out
on his own, trading futures from
his home in Darien, Connecticut .
His disciplined but creative style of
speculating yielded him a sixry-fold
return on his original investment
in the fust year .
A New Lifestyle
<strong>and</strong> New Sensibilities
The lifestyle change gave
Hoffman time to start a family <strong>and</strong>
help his wife Gale raise their three
young children . It also gave him
new sensibilities . It allowed
Hoffman to take over the final
stages of a year-long renovation of
their 100-year-old home . "We dealt
with many independent tradespeople
in managing the job <strong>and</strong> a number
of them drove Explorers . The
dem<strong>and</strong>s of family life called for a
new car, <strong>and</strong> the combined utility
<strong>and</strong> recreation potential of the
Explorer fit our needs perfectly .
It's safe <strong>and</strong> substantial - what
every young family needs ."
The Explorer has accompanied
Hoffman through another round
of lifestyle <strong>and</strong> career changes .
In May, Hoffman went to work for
Br<strong>and</strong>ywine Asset Management,
a management-owned firm
based in Wilmington,
Delaware, with $3 .2
billion under management.
His mission7
To grow the $100
million Global Fixed
Income product to
Breaking
New
Trails
PROFILES OF AMERICA'S
ENTREPRENEURS
BROucltr To You Br THE FoRD ExPl.oal::e
$1
HOFFMAN
Porffodio Manager, Br<strong>and</strong> Ywine Asset Management
DAVID F .
billion by 1999 . Hoffman is
right on the mark : After just two
months, he already increased the
portfolio's value by 10% . "Working
here allows me to maintain the
benefits I found working for myself
- like the chance to pursue independent
ideas - with the added
resources of a larger firm <strong>and</strong> a
group of bright <strong>and</strong> creative investor,
to brainstorm with," says Hoffman .
The balance of home <strong>and</strong> work
has shifted somewhat, but the
balance still includes summers on
Martha's Vineyard for the family.
"The Explorer is perfect for traveling
wZth a summer's worth of
paraphernalia . On weekends the
Explorer takes us to the beach <strong>and</strong>
anywhere else off the beaten trail ."
A Safe Investment
~
Back In the real world, Hoffman
uses the Explorer to commute
between the family home in Bryn
Mawr . Pennsylvania <strong>and</strong> his office
in Wilmington . Such versatility
is no surprise to the million-plus
Americans who already own a Ford
Explorer. As America's top-selling
four-wheel drive, compact sport
utility vehicle, the Ford Explorer
offers the right mix of safety,
comfort, reliability <strong>and</strong> pure driving
pleasure that hard-charging
entrepreneurs require .
"I couldn't have made a better
investment," says Hoffman .
"Everything about the Explorer
works for me . The higher ride
makes it easy to load <strong>and</strong> unload
the kids . The ample interior
space makes it easy to lug
all of the paraphernalia a
~ growing family requires .
~ And at the same time, I am
convinced of its safety -
something a father with
a young family just
naturally -
thinks about." ~
http://legacy.library.ucsf.edu/tid/agf97d00/pdf