How business, doctors and journalists prey on your food anxieties I

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M Northern Irel<strong>and</strong> Soom'.own construction in Londonderry The war•weary will Flnally get a McDonald's . employe_r_ for 35 years . No longer . Fruit of the Loom, of Kencuckv, recentlv opened a state-of-the-art cotton-spinning plant to service all of Europe . Last year Seagate Tecluiology, the California-based disk-drive maker, opened the first stage of a $200 million plant nraking the latest generation of diin-film head ~safers for computer hard disks . Tourism is taking off, Se~en cears aQo the local council hired Harry Briston, the to«n's first tour guide . "I took around one tourist a«'eek," lie recalls . Todar he has nko assistants <strong>and</strong> guides 250 tourists a dav . It's hard to get a hotel room, <strong>and</strong> shoppers from Donegal• across the border, are again starting to tlow through the tm~ n's streets . Not t hat terrons m has klde d entire- Iv into memon . Local police stations remain covered in r azor %cire <strong>and</strong> antiterrorist grills . ia .~ graifiti scrawls across the grav public housing <strong>and</strong> hard men keep people in line at public housing projects by "kneecapping" them «ith baseball bats . Bur peace is in the air <strong>and</strong> vaith it money is comine out of hiditte <strong>and</strong> other money is flowing in . With Derrv's unemploament rate still close to 16%, there is a large, relatirelv losr cost labor pool to attract foreign imestment . In 1993 <strong>and</strong> 1994 the average hourlv manufacturingwage in Nortir em Irel<strong>and</strong>, inc!uding benefits, was $10 .68, Compare that with S 12 .-k0 in the U .K, 513 .62 in the L' .S, <strong>and</strong> 522 .10 in Germam• . And yet Northern Irel<strong>and</strong> has bfar the best-cducar ed labor force in Britain, with tnore studens going on to higher education than am«herc else in the isles . "The high rmemployment is bad tor the region, bur it's nor bad for us," says Du Pont (U',K.1 Ltd . Managing Director William Walker . "It assures Cominonsense man WHILE GERRY ADAS-i5, leader of the political front of the Irish Republican Army, gets the media spotlight, his Sinn Fein political party lags at the polls, with the support of just 10% of Northern Irel<strong>and</strong>'s popular vote . A more authentic voice of so-called Irish nationalism is John Hume, the soft-spoken leader of the social democratic So[.r . His parry'-seeking a negotiated middle ground benveen those who want unconditional reunion with the Irish Republic <strong>and</strong> those who «ant to remain part of Great Britain-gar- ners close to 30% of the popular votc, His condemnation ofN °iolenee put him on both unionist <strong>and</strong> nationalist paramiliranr hit lists . In 1987 his car <strong>and</strong> house went up in a firebomb attack . With peace talks benveen Britain <strong>and</strong> the Irish Republic, Sinn Fein <strong>and</strong> unionist parties under way, Hume remains under terrific pressure, his life's work riding on a satisfactory outcome of the talks . ~C'hen FoRisES intervie«ed him in June at the & erglades Hotel in Londonderry, he looked bedraggled <strong>and</strong> John Hume of SDLP The man who got Sinn Fein <strong>and</strong> the British government to talk . seemed nen-ous . But he relased for a moment to tell a ston• : DQ~father became unemployed when I ssas 8 years old <strong>and</strong> was unemployed for the rest of his life . He was intelligent. People came to him for advice ; to ~rrite their letters . "In those daN s thev held election meetings outside . One da}• my Dad <strong>and</strong> I went to a nationalist meeting <strong>and</strong> they were icaving the flag . Evcnbody was getting verp emotional, me included . "iviv father put his h<strong>and</strong> on my shoulder <strong>and</strong> said, 'Don't get involved in that, son .' " .Whv not . Dad?' I said . " `You can't cat a tlag."' -R.CN1I . M 52 Forbes / Acgest 14, 1995 http://legacy.library.ucsf.edu/tid/agf97d00/pdf
I ~ , I SOUNDS SO REAL, PEOPLE WILLASK . . . "ARE You REALLY TALKING ON A SPEAKERPHONE ? " NO MOEE N 61PPE0 WORDS J MISSED SENTENCES J SNOIRING r IEStITATING E01OES A T 0 Ja Seagate's menagiag dlrector, Mochael CaulFleLd, in Derryclean raams The $200 million plant garnered plenty of subsidies . us a highlv qualified labor supply ." With feu• opportunities aN'ailable unril recentl y , there are more highl} r qualified people than there are jobs for them, Stephen Costello, running Marks & Spencer in Beltast, sars shop assistants often have universin' degrees . "We .tre ov ersubscribed o'ith Ph .D .s," says Seagate's local managing director, Michael Caulfield, "<strong>and</strong> a-c've exceeded all our producti % 'it}- targets ." Long before there «ere an . concrete signs of peace, Du Pont put one of onlq two Kev lar plants wodd%tide in Dern' . "In 35 5'ears vce have never missed a shipment due to worlk stop pages for anv reason," says Wall
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