How business, doctors and journalists prey on your food anxieties I

ForbesS
GUBUST 14. 1995 • VOLUME 156 • NUMBER 4
I MONEY & INVESTMENTS
122 Rpaciram
caaldpmwRwan
tM• weuW have
174 Nas.ea
bmn nn Pnad Nxr
bor.Thulapaneae
Rg:nad we
Nln't figld .
a nceatlon
ahud .[hat
mekeahYn
buiBeha•hall .
ON THE COVER
130 Lies, Damned Lies And Medical Statistics
Iry Frinp E .3 is ;
Tha'c\ a ieim a~c¢P abuut u hu wc ear, drink <strong>and</strong>
brcadm. 14ot thc scuo a¢ bucd on Itnghable smtutics .
122 AnUnueccvsaryWar
ByThumuSOweI
Thc gnat Icssnn al Wurld 4Y .u II Is that the M1laughar
rvu brnught nn be pacifiv :ui mueh as bv :niliradvm .
163 WiBMicrosof[DominateBaWdngt
ByP~7iaraA Sha.ier
Unlikdv- Fnanc(al insdmdons are mo big, ron smarr
xnd too enncnehed m be pushed aside bv hlicrosoft .
168 WhyYouNeedA'Pmst
Dy Gamlyn T .6eee
?1o mlddlc-dass 6amilv shouW be rrsthout onc .
176 The Yin And Yang Gf Overseas Investing
By Jasan Lwag
Snmc avm'sr.rs funds am country-pickcq sonm snxk
pickurs. Scudder Glnhal Fond rs a thrnmpis#er .
50 1/•fountl
peradaealmk
overflowing
withPh.D .'santl
fatsutwrtlles.
~
MANABEMENT.
STRATEGIES. TRENDS
42 Dreyer'sGr<strong>and</strong>lce
Crearn: Battling to he
nuntber one nationwide .
BySe5iludNe
44 Perfumania:Itv
plans to bring perfome
to the masses went awry .
3, Lna MaukBeha:
46 CincivnatiBeO :
Charthtgitsownconrse
tostayomfrorrtin the
telephone <strong>business</strong>.
Byt;arySamuers
47 WoniworHv Roger
Farah made an easy
$14 milliun last year .
But this year he is going
ta carn everydime he gets
By Phyhs Bumn
wrh Carahne Waxler
81 UnionTeaaa
PetroleuntHoldings :
Nearly bankrupt ten years
ago, it's Bush <strong>and</strong> seeking
I billion barrels of oil.
By fum Mack
82 Comdisco :Itmust
painfully adapt to a world
where mainframes are
replaced by PCs-<strong>and</strong>
locker-room manncrs
are po0tica0y incorrect .
ByMaunew5ch~bm
88 Ho.spiqiityFrancluse
Systems :Invkeeper
HenrySBvermanis
about to lead his
immigrantpartnersinm
a second industry.
Bylocl"dtllmar
90 Mylan Laboratories :
Still the leadm in generics.
What's lts secret!
BySrzanrz Oliver
96 Unitedlbminion
Industries : Its basses
kuew what they wanted
todo,butthevwentabout
it rashly <strong>and</strong> fuo0shiy .
kly Netl `Neimerg
98 Fortverldving :
Alce juice ruay not
do pcople murh good,
but Rea Maughan has
gotten rich selBug it.
5y C :rrutnpner Palmeri
140 StartingYour
Own Business
Colinaire International :
Underst<strong>and</strong>ing that people
eat with their eyes as
well as with their mouths .
ByR LeSelrman
144 Up& Comers
WahlCBpperisinvading
a msture, crowded market
with "a better product ."
ByJOiryFdnf
145 Hi-LuAntomatlve
revisited .
ByCmdmeiNaxler
166 FacesBehivd
The Figures
hmes Wcbcq O'&'icn
Inamnrionul ; Crndria
ICmvlcc, Pavhion designcr;
Nancy Hxwthomq
Conrincnnl Cablcvision-
(AW AND ISSUES
56 Bloating the deHcit:
<strong>How</strong> importers are making
the U .S. trade balanra
look wnrse than it is.
By Damon Damn
INTERNATIONAL
50 Nurlhernlyd<strong>and</strong>:
Will the cease-fux huid
<strong>and</strong>brbig peace at Iast7
Smart<strong>business</strong>peopie
are betting that it will.
By Ricnad C. Morau
54 Design:European
kitchen makers are having
a tough time establishing
themselves in the U .S .
By Peler Pihrnan
156 Carbitrage: Making
money off the spreada
betweenluxnry-car
priees around the worid .
By Nma Mark
CUMPUTERS/
COMMUNICATIONS .
TECHNOLOGY
158 Supedortechnology
alone doesn't spell
success.lLere's also the
human factor .
3y Flommg Mvv:hs
162 Fred Gibbons once
beat Bill Gates. Then it
wasa0downhill .
By Scth bcove
164 Insights
ByMeheelGrenWrre
DEPARTMENTS
10 Side Lines
12 Folluw-Through
18 Thelnformer
20 ReadersSay
23 Faet<strong>and</strong>Comment
28 GtherComments
33 Commentary
37 What's Ahead For
Business
38 TheF'arbeatnAnx
199 Flashbacks
200 Thoughts
Edirori,rl indcx is mi pagc 6
174 The Money Men
Bill Ehrnun antidpates
a mild recessian but says
he's a bull anyway.
By JomasJaife
179 The FarbesBarra
WaBStreetReview
180 Contmodities
Review
182 Streetwalker
Salamnn Inc ; UC4er
Tcchnoloqics; iahn
gogle i markct predi.-
tinns; Taurr Air .
PERSONAL AFFAIRS
190 Bargain0igitta
overseas are nat aiways
the smartest buyv.
ByC6aC3nder5
<strong>and</strong> Alerdncra Alger
191 GneeBttlemore
than gadgets, pagers have
newuses .
By M¢hael Noer
192 StayingHeaithy
Most °desiguer" watu
is about aa pure as
San Antonio tap water .
By R . iee 3ullwa-i
185 Statistical
Spotlight
Some real estate
invesYment trosts
look like good buys .
By Enc S . Hardy
COLUMNISTS
136 PointOfl:ew
SfeveH Ilanke
146 RealityCheck
RoledH Nelsan
186 TheContrarian
David Dreman
187 WaB Street
Irregula
Mark Hulbed
188 FinancialStntegy
A .baryShiuing
194 couectors
The pros <strong>and</strong> cons of
a reaale number .
ByChnshe Brrvrn
Cover tlloSraLon hy
6urcGe D :;gzn Fksinglu
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