How business, doctors and journalists prey on your food anxieties I

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BLIILllING BRIDGES N0w when mothers spok, daughrers can have an easier time lismning . And whcn fanc ,cs makc pmvounamcn[s, thcir suns ntov xcmally f nd themselves nodding in agmcnent. As many AT&T customers s xe ducovcong rhe barriea hcrwecn loved ones aa gi waY to Fsn .m~~mia- " .~ . ,I ~_3- F.^~ ~~ ._ mnrcr c~cs~
ForbesS GUBUST 14. 1995 • VOLUME 156 • NUMBER 4 I MONEY & INVESTMENTS 122 Rpaciram caaldpmwRwan tM• weuW have 174 Nas.ea bmn nn Pnad Nxr bor.Thulapaneae Rg:nad we Nln't figld . a nceatlon ahud .[hat mekeahYn buiBeha•hall . ON THE COVER 130 Lies, Damned Lies And Medical Statistics Iry Frinp E .3 is ; Tha'c\ a ieim a~c¢P abuut u hu wc ear, drink <strong>and</strong> brcadm. 14ot thc scuo a¢ bucd on Itnghable smtutics . 122 AnUnueccvsaryWar ByThumuSOweI Thc gnat Icssnn al Wurld 4Y .u II Is that the M1laughar rvu brnught nn be pacifiv :ui mueh as bv :niliradvm . 163 WiBMicrosof[DominateBaWdngt ByP~7iaraA Sha.ier Unlikdv- Fnanc(al insdmdons are mo big, ron smarr xnd too enncnehed m be pushed aside bv hlicrosoft . 168 WhyYouNeedA'Pmst Dy Gamlyn T .6eee ?1o mlddlc-dass 6amilv shouW be rrsthout onc . 176 The Yin And Yang Gf Overseas Investing By Jasan Lwag Snmc avm'sr.rs funds am country-pickcq sonm snxk pickurs. Scudder Glnhal Fond rs a thrnmpis#er . 50 1/•fountl peradaealmk overflowing withPh.D .'santl fatsutwrtlles. ~ MANABEMENT. STRATEGIES. TRENDS 42 Dreyer'sGr<strong>and</strong>lce Crearn: Battling to he nuntber one nationwide . BySe5iludNe 44 Perfumania:Itv plans to bring perfome to the masses went awry . 3, Lna MaukBeha: 46 CincivnatiBeO : Charthtgitsownconrse tostayomfrorrtin the telephone <strong>business</strong>. Byt;arySamuers 47 WoniworHv Roger Farah made an easy $14 milliun last year . But this year he is going ta carn everydime he gets By Phyhs Bumn wrh Carahne Waxler 81 UnionTeaaa PetroleuntHoldings : Nearly bankrupt ten years ago, it's Bush <strong>and</strong> seeking I billion barrels of oil. By fum Mack 82 Comdisco :Itmust painfully adapt to a world where mainframes are replaced by PCs-<strong>and</strong> locker-room manncrs are po0tica0y incorrect . ByMaunew5ch~bm 88 Ho.spiqiityFrancluse Systems :Invkeeper HenrySBvermanis about to lead his immigrantpartnersinm a second industry. Bylocl"dtllmar 90 Mylan Laboratories : Still the leadm in generics. What's lts secret! BySrzanrz Oliver 96 Unitedlbminion Industries : Its basses kuew what they wanted todo,butthevwentabout it rashly <strong>and</strong> fuo0shiy . kly Netl `Neimerg 98 Fortverldving : Alce juice ruay not do pcople murh good, but Rea Maughan has gotten rich selBug it. 5y C :rrutnpner Palmeri 140 StartingYour Own Business Colinaire International : Underst<strong>and</strong>ing that people eat with their eyes as well as with their mouths . ByR LeSelrman 144 Up& Comers WahlCBpperisinvading a msture, crowded market with "a better product ." ByJOiryFdnf 145 Hi-LuAntomatlve revisited . ByCmdmeiNaxler 166 FacesBehivd The Figures hmes Wcbcq O'&'icn Inamnrionul ; Crndria ICmvlcc, Pavhion designcr; Nancy Hxwthomq Conrincnnl Cablcvision- (AW AND ISSUES 56 Bloating the deHcit: <strong>How</strong> importers are making the U .S. trade balanra look wnrse than it is. By Damon Damn INTERNATIONAL 50 Nurlhernlyd<strong>and</strong>: Will the cease-fux huid <strong>and</strong>brbig peace at Iast7 Smart<strong>business</strong>peopie are betting that it will. By Ricnad C. Morau 54 Design:European kitchen makers are having a tough time establishing themselves in the U .S . By Peler Pihrnan 156 Carbitrage: Making money off the spreada betweenluxnry-car priees around the worid . By Nma Mark CUMPUTERS/ COMMUNICATIONS . TECHNOLOGY 158 Supedortechnology alone doesn't spell success.lLere's also the human factor . 3y Flommg Mvv:hs 162 Fred Gibbons once beat Bill Gates. Then it wasa0downhill . By Scth bcove 164 Insights ByMeheelGrenWrre DEPARTMENTS 10 Side Lines 12 Folluw-Through 18 Thelnformer 20 ReadersSay 23 Faet<strong>and</strong>Comment 28 GtherComments 33 Commentary 37 What's Ahead For Business 38 TheF'arbeatnAnx 199 Flashbacks 200 Thoughts Edirori,rl indcx is mi pagc 6 174 The Money Men Bill Ehrnun antidpates a mild recessian but says he's a bull anyway. By JomasJaife 179 The FarbesBarra WaBStreetReview 180 Contmodities Review 182 Streetwalker Salamnn Inc ; UC4er Tcchnoloqics; iahn gogle i markct predi.- tinns; Taurr Air . PERSONAL AFFAIRS 190 Bargain0igitta overseas are nat aiways the smartest buyv. ByC6aC3nder5 <strong>and</strong> Alerdncra Alger 191 GneeBttlemore than gadgets, pagers have newuses . By M¢hael Noer 192 StayingHeaithy Most °desiguer" watu is about aa pure as San Antonio tap water . By R . iee 3ullwa-i 185 Statistical Spotlight Some real estate invesYment trosts look like good buys . By Enc S . Hardy COLUMNISTS 136 PointOfl:ew SfeveH Ilanke 146 RealityCheck RoledH Nelsan 186 TheContrarian David Dreman 187 WaB Street Irregula Mark Hulbed 188 FinancialStntegy A .baryShiuing 194 couectors The pros <strong>and</strong> cons of a reaale number . ByChnshe Brrvrn Cover tlloSraLon hy 6urcGe D :;gzn Fksinglu http://legacy.library.ucsf.edu/tid/agf97d00/pdf
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Page 11 and 12: Sarah knows a lot about diabetes .
Page 13 and 14: `Surprise me . Give me more power t
Page 15 and 16: 1; ,iile "downsizing" rnaiv not be
Page 17 and 18: Bangkok . . . The beet of both worl
Page 19 and 20: The disaster cane as no ereat surpr
Page 21 and 22: Mazda presents a new take on the ol
Page 23 and 24: "With ail thy getting get underst<s
Page 25 and 26: ery fifty-6ce minutes Old Faithful
Page 27 and 28: Other Comments Waffling Away the Ti
Page 29 and 30: There's a lot than you pro VISION.
Page 31 and 32: Commentary on events at home <stron
Page 33 and 34: One of the largest teams at the Oly
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Page 37 and 38: ie niercern.visenr SL-Class . For m
Page 39 and 40: _ THE STOCK MARKET WILL CRASH ,500
Page 41 and 42: Rogers and Cronk d
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Page 45 and 46: ~ear, cellular operators, dri%en bv
Page 47 and 48: Remember your first time driving al
Page 49 and 50: I Toshiba Multimedia /100, 0 sA1
Page 51 and 52: I ~ , I SOUNDS SO REAL, PEOPLE WILL
Page 53 and 54: Using phony invoices, importers are
Page 55 and 56:
ADVERTISEMENT 2 THE SKYTEL U .S . C
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ADVERTISEMENT 4 The Golf Club of Ge
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under par, matched a $3,000 first-p
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Riviera Country Club, Pacijc Palisa
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I ADVERTISEME*+'C 10 I o~¢t~G0LPr9
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ADb'ER'TISESiEVf 12 T H E S O U T H
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ADVERTISEMENT 14 The other Pilgrim'
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Wvnstone Golf Club, North Barringto
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ADVERTISEMENT 18 and</stron
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ADVERTISEMENT 20 The Creek Club . L
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ADVERTISEMENT 22 I where they recor
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WE CAN GIVE YOU VIRTUALLY EVERYTHIN
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204G6"13338 BUSINESS REPLY MAIL FIR
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One of the great success stories of
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ADVERTISEiv1E:VT I he son of a free
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i 1_ Comdisco I 9 1 ~ !ohn Vos :cky
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Innkeeper Henry Silverman has hundr
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i i i Patel, Inc. Patel), whose com
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Mylan Laboratories Making tablets i
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OUR FINANCIAL SIDLLS HELPED ONE COL
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IN voVATWE PROJECT FiNANciNG FOR A
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"With the Optra line, Lexmark has e
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http://legacy.library.ucsf.edu/tid/
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Our pilots have to fly over a milli
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A D V E R T- S E M c- N T B HYu N D
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A D v- R T I S E M E N . 8 THE I,G
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A D V E R T I g E M E N T C DAEWOO
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The relationship between father <st
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Daewoo Sells Solutions 11 r(,o o& E
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Forbes Special Offer r Bill me . -1
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A D V E R T I S E M E N T KORE A N
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A DV c R T I S E M E N T 2 0 ASIANA
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W Q n O_ i -j Z a ~~ o E P o a~ o -
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The supreme irony of World War II-<
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World War II U,S . arfi`lery, 1938
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_ World War II Humiliafion Forthese
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Lies, , damned lies and</st
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Hcalth scare I Expect more such non
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I ∎ Health scare share a lot of t
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, I , ,I I ,, i I L Unbundling nati
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gSS6-wi'rirurun~mraqe('Y66r ~ http:
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Uncle Tobia, who cooked for a pope,
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TRW Today In 1994, 7RW's sales <str
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sessed with eiboscing his wasiato t
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SPECIAL ADYERTiS1NG SUPPLEMENT a 0
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. SPECIAL ADVERTISING SUPPLEMENT P
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Oil is an essential component in ec
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RECEIVE FREE INFORMATION FROM ADVER
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∎ (canrir.nrd frou: p . 23) dav.
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Now that's what we call multi-funct
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In the success of new electronic ga
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tl Fred Gibbons beat Bill Gates to
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I 1 1 EYHI~ ; ~? " , !LyJ INSIGHiS
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~ ia y i LU g[gim I James Weber, pr
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I ' LiiXl~yi 1l1 ;1 i stroke, by Al
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KnWit-Ridder-CRB spot indexes RnWRi
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I I STREETWALKER A Salomon bull Is
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U i NO POSTAGE NECESSARY IF MAILED
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Ul N 1 1 4 E'7 ~ 1 111 ~`i i i , 11
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UYL7.7J Li L FINANCIAL STRATEGY ja
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' 1' I 'lJ! 111' Ticket consolidato
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l i COLLECTORS "Pay the $2" A resal
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FORBES MARKET C0 L* A* S* S * F# I
Page 197 and 198:
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Page 199 and 200:
Prevention magazine chose LeSabre f
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