How business, doctors and journalists prey on your food anxieties I

~ MAN'S GUI0E !„ ;,, ; : U{APAUNUS
She's expecting DIAMONDS .
Don't PANIC . We can help .
The way to a man's heart is through his stomach,
but the way to a woman's usuallv involves a
jeweler . Just think of golf clubs, or season
tickets wrapped in a little black velvet box .
That's how women feel about diamonds
T~ F rro~ rlLnjtnn l, r : ; M krw~: G,,r, Find out
what she has her heart set on . Is it a pendant,
annk ersarv h<strong>and</strong>, or ear studs : You can find
out by browsing with her, window shopping,
watehing her reactions to other women's jewelry .
Go by body language, not just by what she
saas . Then, once vou kno«the stvle, vou can
concentrate on the diamond .
/.i , ii, . r'n te'n dnt1Nonih ~1r(I ulid-,• .
Formed in the earth millions of years ago
<strong>and</strong> found in the most remote corners of the
world, rough diamonds are sorted by DeBeers'
experts into over 5,000 grades before they go
on to be cur <strong>and</strong> polished . So be aware of what
you arc buying . Two diamonds of the same
size may vary widek, in quality . And if a price
looks too good to be true, it probabiv is .
.II,! A . -vc°rl, - ~ :r n-r 1 .!)~ .,/ `riYlrd. You want a diamond you can be proud of. So don't be attracted
to a jeweler because of "bargain prices .° Find someone \ou can trust . Ask questions . Ask friends who've
gone through it . Ask the jeweler you choose why two diamonds that look the same are priced differently .
You want someone who will help cou determine quality <strong>and</strong> value using four characteristics called Tiil dC, .
They are : L„i, not the same as shape, but refers to the svaa the facets or flat surfaces are angled . A beaer
cut offers more brilliance ; acmallv . close to no color is rarest ; C?~urh, the fewer natural marks or
"inclusions" the better; the larger the diamond, usually the more rare . Remember, the more
you kno« ; the more confident you can be in buying a diamond you'll always be proud of .
1 rr,orr . For the booklet °HoLL~ to brrr dtarnonds rorr'Il be proud to give ;' call the American Gem Society,
representing fine jewelers upholding gemological st<strong>and</strong>ards across the U .S ., at 800-340-3028 .
(',m/ n . ;' [Ib,:,-o,irGr.rr•? Go for diamonds beyond her wildest dreams . Go for something
that reflects how you reall~, feel, You want nothing less than a diamond as unique as your love . Not to
mention as beautiful as that totally perplexing creature who will wear it .
Diamond [nformation Center
Spo :sored Zv DeBeers Consolidated Mines, Ltd ., Est . 1888 .
Adiamondr fiirPVer. DeBeers
2~~~~~~~~ }55
http://legacy.library.ucsf.edu/tid/agf97d00/pdf